Data analysis
AHMED BASHA
Mechanical Engineer
Riyadh
Summary
Dynamic and results-oriented sales leader with over 15 years of experience in mechanical equipment, including pumps, valves, heaters, HVAC accessories, and control systems. Proven track record in regional sales management, business development, and strategic planning. Adept at driving revenue growth, optimizing sales operations, and leading high-performing teams. Skilled in leveraging data analytics and CRM tools (Salesforce, Power BI) to achieve business goals. Fluent in Arabic and English.
Overview
17
17
years of professional experience
2
2
Language
Work History
BS Segment Leader
Xylem Middle East
01.2024 - Current
Senior Sales Manager
Xylem Middle East & Türkiye
04.2022 - 12.2023
- Led and developed a high-performing sales team across six commercial and three retail channels, improving productivity by 15% through mentorship, structured training, and performance management
- Strengthened client relationship management, securing long-term partnerships with key stakeholders and improving customer retention
- Optimized sales processes using Salesforce, increasing forecast accuracy by 25% and improving sales pipeline visibility
- Developed and executed segment-specific strategies, resulting in the acquisition of three new key accounts and market expansion
- Led high-stakes negotiations with channel partners and direct customers, ensuring win-win agreements that aligned with revenue goals
- Managed end-to-end sales operations, including forecasting, budgeting, and aligning yearly targets with the Annual Operating Plan
- Spearheaded go-to-market (GTM) strategies, driving an 18% increase in sales revenue and enhancing market penetration
- Oversaw project pipelines, closely tracking opportunities and increasing deal closure rates by 10%
- Conducted monthly and quarterly business reviews, delivering strategic insights and actionable recommendations to senior management
- Implemented market analysis and competitive intelligence strategies, identifying growth opportunities and optimizing sales performance
- Facilitated cross-functional collaboration with marketing, product management, and operations to enhance customer-centric sales approaches
- Applied strategic pricing and cost analysis to ensure profitable deal structuring and alignment with financial objectives
- Built and maintained strong relationships with key decision-makers, fostering trust and positioning Xylem as a preferred partner.
- Analyzed market data to inform strategic adjustments for enhanced competitive positioning.
Sales Manager
Lamah Co. Ltd
Riyadh
11.2016 - 04.2022
Sales Team Leader
Lamah Co. Ltd
04.2015 - 10.2016
Senior Technical Sales Engineer
Lamah Co. Ltd
04.2010 - 08.2014
- Led and managed a sales team of 12, driving performance through coaching, mentorship, and strategic planning
- Increased revenue and market share by developing and executing annual sales strategies aligned with company objectives
- Optimized pricing strategies based on market analysis and competitive positioning, ensuring both profitability and growth
- Negotiated high-value contracts and closed strategic deals, securing favorable terms while maximizing margins
- Managed end-to-end sales operations, including pipeline tracking, forecasting, and target setting, leading to improved conversion rates
- Developed and maintained key client relationships, ensuring long-term partnerships and increased customer retention
- Coordinated with design and production teams to ensure project specifications were met and technical issues were resolved efficiently
- Led procurement and purchasing negotiations with manufacturers, ensuring cost-effective sourcing and optimal inventory levels
- Implemented new sales techniques and CRM tools, improving customer acquisition and operational efficiency
- Provided technical expertise and post-sales support, enhancing customer satisfaction and driving repeat business.
- Coordinated cross-functional resources such as engineering support teams or external vendors when needed to ensure seamless project execution.
- Streamlined internal processes by implementing CRM systems that improved tracking of leads, customer interactions, and forecasting accuracy.
- Trained junior team members on product offerings and effective sales techniques, enhancing overall team performance.
- Communicated complex sales and engineering concepts to prospective users clearly and with constant customer focus.
Projects Sales Engineer
York Heating & Air Conditioning / Johnson Controls
Riyadh
09.2014 - 03.2015
- Handled sales inquiries for DP&C air conditioning systems in CBS projects, assisting clients with product selection and application
- Prepared technical proposals and quotations, ensuring compliance with project requirements and customer specifications
- Conducted product presentations and demonstrations, explaining system features and benefits to consultants and contractors
- Coordinated with internal teams to ensure timely order processing, technical approvals, and product delivery
- Provided post-sales technical support, addressing customer concerns and assisting with troubleshooting when needed.
Maintenance Workshop Engineer
Misr National Steel, Ataqa S.A.E
Suez
03.2008 - 07.2009
- Managed service workshops, overseeing a team of 40+ technicians and coordinating CNC and maintenance activities
- Planned spare part fabrication and performed periodic maintenance for production lines
- Streamlined workflow, optimized efficiency, and managed tools and inventory
- Reviewed technical drawings and provided detailed engineering reports.
Education
MBA - Sales And Marketing Education
Arab Academy For Management, Banking And Financial
Egypt 11.2020 - 01.2023
MBA - Advanced Sales Management
John Sulston Business School
UK 06.2016 - 12.2019
Bachelor of Science - Mechatronics Engineering
Alexandria Institute of Engineering And Technology
10.2002 - 07.2007
Skills
- Strategic Sales Planning
- Regional Market Expansion
- Team Leadership and Mentorship
- CRM Tools (Salesforce)
- Data Analytics (Excel, Power BI)
- Negotiation and Closing Deals
- Budgeting and Forecasting
- Customer Relationship Management
- Data Analytics
- Strategic Planning
- Business Development
- Teamwork and Collaboration
- Influencing Others
Interests
Reading
Football
Work Preference
Work Type
Full TimeWork Location
RemoteOn-SiteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionTeam Building / Company RetreatsLanguages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
Certification
· Finance for Non-Finance Executives - KPMG India, Nov 2024
· Advanced Data Analysis - Arab Academy for Science, Technology AAST, July 2023
· Root Cause Analysis - LinkedIn Learning, April 2022
· Selling into Industries: Retail and Consumer Products - LinkedIn Learning, January 2024
· Sales Channel Management - LinkedIn Learning, February 2022
· Sales Pipeline Management - LinkedIn Learning, July 2021
· Goal Setting: Objectives and Key Results (OKRs) - LinkedIn Learning, October 2022
· Managing Teams - LinkedIn Learning, July 2021
· Business-to-Business Sales - LinkedIn Learning, February 2022
· Solving Business Problems - LinkedIn Learning, July 2021
· Centrifugal Pumps, Hydraulic Pumps, Hot Water Recirculation & Pump Basics - Grundfos
· International Fire Pump Training - Pentair / Clarke & Tornatech, September 2019
· PLC Advanced (Level-1) - JELECOM-EGYPT, September 2007
· Basics of Hydraulic Circuit - Technology Competency Center (TCC), June 2009
· Firefighting Systems - EGYCET (25 Hours) - Automatic & Manual Systems Design, Hydraulic Calculations
· HVAC Design - EGYCET (40 Hours) - Cooling Load Estimation, Duct & Ventilation Design, Pump Design
· Modern Manufacturing Systems - Science and Technology Center of Excellence (STCE), October to December 2009
· Project Management Professional (PMP) Preparation - 35 Contact Hours (PDUs)
· Nondestructive Testing of Weld Metals (NDT) - Suez Canal University - Testing Methods, Welding Technology, Metallurgy
· Programming and Operation of CNC Machines - October 2008
· Understanding FIDIC's Standard Form of Contract - 35 Contact Hours (PDUs)
Timeline
BS Segment Leader
Xylem Middle East
01.2024 - Current
Senior Sales Manager
Xylem Middle East & Türkiye
04.2022 - 12.2023
MBA - Sales And Marketing Education
Arab Academy For Management, Banking And Financial
11.2020 - 01.2023
Sales Manager
Lamah Co. Ltd
11.2016 - 04.2022
MBA - Advanced Sales Management
John Sulston Business School
06.2016 - 12.2019
Sales Team Leader
Lamah Co. Ltd
04.2015 - 10.2016
Projects Sales Engineer
York Heating & Air Conditioning / Johnson Controls
09.2014 - 03.2015
Senior Technical Sales Engineer
Lamah Co. Ltd
04.2010 - 08.2014
Maintenance Workshop Engineer
Misr National Steel, Ataqa S.A.E
03.2008 - 07.2009
Bachelor of Science - Mechatronics Engineering
Alexandria Institute of Engineering And Technology
10.2002 - 07.2007
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