Ahmed Eltohfa

• Lead Veeam’s business development and customer success strategy across the Western Region of Saudi Arabia, driving growth in both enterprise and commercial segments.
• Develop strategic relationships with key customers and partners, ensuring alignment with business continuity and data protection objectives.
• Promote Veeam’s modern data protection portfolio including Veeam Data Cloud, Veeam Vault, VDP, and Kasten to strengthen customer resilience, security, and compliance.
• Manage the full sales lifecycle: opportunity creation, pipeline development, forecasting, and deal closure consistently exceeding regional targets.
• Collaborate with strategic alliances (Microsoft, AWS, Google, Cisco, Lenovo, ExaGrid) and local partners to deliver tailored solutions.
• Represent Veeam at key industry events (GITEX, LEAP, IDC, and joint partner roadshows), driving brand visibility and market penetration.
• Recognized for strong collaboration, customer focus, and leadership within the Veeam KSA team.

Key Achievements:

• Successfully led major opportunities with Saudia Airlines, IKK Group, Geidea, and Sama.
• Achieved my yearly quota by Q3.

• Create, nurture and respond to sales opportunities and close sales orders.
• Establish quarterly and annual sales objectives in coordination with Sales Director and VP of EMEA for CommScope.
• Promote and sell CommScope’s products and services through direct customer contact within assigned geographic territory.
• Conduct sales calls, schedule “local” promotional work and regularly with discipline track sales activities with all channel, end user and distributors opportunities using CommScope’s Dynamic lead and project tracking software database.
• Source, qualify, select and manage: value adds distributors, integrators, VARs (value added resellers). These must be proposed and reviewed with Sales Director prior to signing.
• Prepare proposals and quotes for prospective customers and provide them with published prices and information regarding terms of sales and delivery dates.
• Work on key deals to help define and oversee, how our products are deployed.
• Provide first level technical guidance to customers (end-users), integrators and partners.
• Provide product and sales training to manufacturer representatives, integrators, and end-users to help them understand our products including how and when they should be used according to their specific application.
• Attend tradeshows and professionally participate in booth duty within CommScope booth at various marketing events.
• Feedback end user customer requirements to engineering and operations departments to help implement product improvements and new product releases.
• CommScope MEA Talent 2019.
• Best Achiever 2020.
• CommScope Global Social Talent 2021.

• Develop strong relationship with customers by exploring client’s need and offering the best price and delivery.
• Offer technical specifications to customers.
• Follow through a project and ensure planned Interaction with relevant contractors, consultants, specifiers and end users to generate business.
• Updating management on lead, pipeline and sales forecast.
• Handle the important customers by myself in the Eastern Area.
• Handle the traders in Eastern Area.
• Best Achiever 2017.

• Gained customer trust through simple product demonstrations and explanations of cost-saving potentials.
• Establish strong relationships with clients at all level across the organization.
• Identify key success factors before RFQ process, and promote El Sewedy products and solutions throughout the project.
• Create a new team responsible for multinational companies which success to open new multinational account inside KSA.
• Won a 15 Million Riyal contract to supply LV & MV cables to Ansaldo STS for Riyadh Metro Project.
• Won a 65 Million Riyal contract with BACS for Riyadh Metro Project.
• Promoted after only six month to be Eastern Area Project Sales Manager.

• Responsible for take care about Multinational Companies Projects in Kingdom of Saudi Arabia.
• Responsible for Weekly Reports for on-going Work.
• Manage the contract negotiation with customers and contract forming/terms and clauses involving services tender's team.
• Monitor and target competitor's activity.
• Issue effective and timely monthly reporting and forecasting towards management.
• Gained customer trust through simple product demonstrations and explanations of cost-saving potentials.
• Open more than 25 new account to Elsewedy cables in KSA.

• Presentation of target partners (DEIF Controllers, INTELLISAW for temperature sensors and Beckhoof Automation ).
• Review of customer’s requirement and needs.
• Visit potential customers for new business.
• Provide customers with quotations.
• Negotiate the terms of an agreement and close sales.
• Represent my company at trade exhibitions and events .
• Responsible for monthly reports for on-going jobs (Quotation, Proposals).