Ahmed Gedawy

Madina Development Authority – Smart City Strategy & Execution Operational Leadership – Central Region Command & Control Centre (CCC) Project Highlights Program Execution and Governance Stakeholder Management Risk and Issue Management Performance Measurement & Continuous Improvement

Orchestrated implementation of cutting-edge technologies to enhance urban living and anticipate future demands, ensuring alignment with Saudi Vision 2030 and international smart city standards.

Managed full operational framework of Main Control Centre in Madinah, integrating real-time systems, emergency protocols, and advanced data governance to deliver smart, scalable, and sustainable operations.

• Built and operationalized five integrated control rooms across Central Region with full accountability.
• Deployed Real-Time Management Dashboards reflecting BAU (Business as Usual) and OAN (Operations as Normal).
• Designed Scenario Classification Model (A/B/C levels) with predefined workflows, escalation paths, and emergency triggers.
• Implemented Digital Twin & 3D Dashboards for real-time situational awareness.
• Rolled out AI-Powered CCTV Surveillance with Milestone VMS, applying smart analytics for traffic flow, visual pollution, speeding, and congestion prediction.
• Executed Smart Lighting System rollout covering up to 80,000 units, fully integrated with Raseel platform.
• Launched Smart Parking solutions using sensors and CCTV.
• Introduced Introduced Citizen Incident Reporting Portal to strengthen public engagement.
• Directed end-to-end program execution, ensuring delivery within scope, time, and budget while maintaining quality standards.
• Established robust governance frameworks, ensuring transparency, compliance, and alignment with organizational strategy.
• Acted as central liaison across government entities (including Ministry of Interior, Madinah Municipality, and other national stakeholders) and technology partners.
• Built trust-based relationships and facilitated collaboration to drive consensus and accelerate decision-making.
• Implemented proactive risk identification and mitigation frameworks to minimize project disruption.
• Developed structured escalation models ensuring quick resolution of critical issues.
• Introduced KPIs and OKRs to track program performance and outcomes.
• Championed culture of continuous improvement, leveraging lessons learned

• Develop and execute project plans, ensuring on-time and within-budget delivery.
• Lead and motivate the technology team for seamless integration and operation.
• Communicate effectively with stakeholders, providing regular updates.
• Manage risks, budget, and resources efficiently throughout the project lifecycle.
• Apply Agile principles, ensure quality, and conduct post-project reviews for continuous improvement
• Monitor and control all activities of technology teams during the Biggest
• Implement regular reporting mechanisms for the technology department, ensuring transparency and accountability.
• Participate in the Digital Transformation Committee within the technology department.
• Provide strategic insights and recommendations to align technology initiatives with organizational goals.
• Review all Requests for Proposals (RFPs) and contracts for technology projects.
• Identify and assess risks associated with projects, providing consultation through the project lifecycle.
• Offer expertise and consultation as needed throughout the lifecycle of technology projects.
• Ensure timely and informed decision-making on relevant project matters.
• Establish new business processes following BPM standard practices.
• Lead the maturity enhancement of key business processes.
• Manage and enforce adherence to industry standards in technology delivery.
• Implement technology management procedures and practices, incorporating Agile and Waterfall methodologies where applicable.
• Design processes to enhance the customer experience.
• Collaborate with the compliance team for integrating risk management and fraud prevention measures.

• Spearhead and oversee the organization's digital transformation initiatives.
• Develop and implement a comprehensive digital strategy aligned with business goals.
• Collaborate with cross-functional teams to drive technological innovation and efficiency.
• Ensure seamless integration of emerging technologies to enhance operational processes.
• Lead change management efforts to foster a culture of digital innovation.
• Establish and monitor key performance indicators (KPIs) for digital initiatives.
• Engage with stakeholders to ensure alignment of digital efforts with organizational objectives.
• Stay abreast of industry trends, fostering a forward-thinking digital mindset across the organization
• Projects implemented RPA Collections - External Portal -CRM -
  Data centers- Managed services -etc

• Responsible for overall company operation through management of PM-services for running IT projects in
• different industrial (Health -Military -Utilities) with total annual revenue 500 MIL.
• Interface with company Managements, distributor Managements, financial departments
• Monitor and manage all projects plans and ensure that all projects meet timeline without any delay.
• Manage all projects budget – risks % of completion.
• Review all projects contracts and ensure that Match RFP and company proposal.
• Providing leadership, direction for all projects stuff to ensure quality technical services.
• Manage subcontractors. Technical teams
• Responsible for all projects letter guarantee opening and closing for all projects.
• Ensure compliance with Alfanar policies and regulations.
• Provide solutions to issues (Profit, decline, employees conflicts loss of business to competitors)
• Monitor cash flow for all projects and distributors.
• Control payments for suppliers' subcontractors by reviewing service entry sheet and ensure material
• received mapping with inflow collection from projects.
• Monitor store Movement in / out linked with projects sales orders and customer invoices

• Developed a timeline for the completion of specific milestones for a given project.
• Coordinated the efforts of various workers to ensure that required tasks could be accomplished.
• Prepared an alternate course of action for completing a job
• Implemented KPIs for logistics cell, tracking all indicators.
• Steered and directed the project managers throughout the overall phases of projects.
• Drove the entire project team while assuring in on-schedule deliverables to meet client expectations.
• Magnificently coordinated with the Vendors, distributors, Partners, Customers for effective functioning.
• Handled the entire risk mitigation aspect of the project, right from preparing action plan work to transferring risks.
• Innovatively prepared & delivered Project presentations to potential customer stakeholder.
• Manage subcontractor organizations and managing the implementation of these partnerships.
• Manages contractual cost, schedule, and service or product deliverables.
• Report project status on a periodic basis with timely escalations
• ·Ensure delivery processes are being followed
• Act as First point of contact for client needs, issues management and/or escalations as required.
• Builds client satisfaction through formulation, development, implementation, and delivery of application, technical, and business solutions, responding to client requirements as specified in the contract or Statement of Work (SOW).
• Identify and leverage interdependencies and integration opportunities share best practice.
• Supports the Project Executive (PE) in identifying growth opportunities and contract profitability.
• Owns quality for service provided by the delivery organization and is responsible for tracking and reporting on service level performance.
• Evaluate Team performance against their development plan.