Ahmed Ghallab

SEO Specialist/ Websites Manager

Egyptian Ministry of Defense

Cairo

01.2007 - 11.2018

Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Analyzed SEO outreach goals and presented findings to marketing director.
Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
Devised effective link-building campaigns to increase website authority and visibility.
Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Optimized website content and images to improve search engine rankings.
Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Helped clients develop website portals and social media pages to promote businesses.
Managed search engine marketing budgets and tracked campaign performance.
Auditing client sites to find weak points that needing improvement by using famous SEO tools such as (Ahrefs, Semrush, SERPStat... etc.).
Fixing all issues such as (broken links , sitemap,Google Search Console, robots, Canonical URLs ,disavow-links, alt tags, metatags)
Managing the company’s website, e-store websites, and government agency website , whether they use popular platforms such as (WordPress - Joomla - Drupal - Shopify..etc) or rely on their own CMS .