Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Ahmed Hamada Ahmed

Ahmed Hamada Ahmed

Jeddah,Saudi Arabia

Summary

Accomplished professional with expertise in store design, in-store communications, visual merchandising, and retail renovation. Demonstrated proficiency in interior design and retail analytics. Proven strategic leadership skills with a strong background in shopper marketing and developing innovative in-store concepts and promotions. Committed to leveraging extensive experience to drive impactful retail transformations and enhance customer engagement.

Overview

18
18
years of professional experience
2018
2018
years of post-secondary education

Work history

Store Design Department Manager

panda retail company
Jeddah, saudi arabia
2025.10 - Current

Leading store design design projects in panda including new openings and renovations, the scope includes full accountability of look & feel and journey, store inspections, budgeting, 3d render, design , production & implementation A to Z from marketing perspective.

In store communications department manager

Panda retail company
Jeddah, Saudi arabia
2022.12 - Current
  • Developing & overseeing In store communications strategy.
  • Achieved successful department transformation resulted in cost reduction of more than 70% while building high tech automated machinery model.
  • Perform Marketing In store activation agenda including In store campaigns & events , budget & suppliers management resulted in cost reduction by 50% through contracts & rate cards creation while improving SLA up to 100%.
  • Develop/Execute In store concepts with proven ROI and increased sales for more than 200%.
  • Managing and executing on shelf / off shelf product weekly promotions (End to End) including design, printing & guidance for store crew to implement.
  • Introduction of 3 new innovative POSM with high impact and proven customer engagement.
  • development of marketing audit system resulted in higher engagement and increased compliance by more than 25%.
  • Leading decorations team in all locations (200 branches).

Visual Merchandising Regional Senior Supervisor

Nahdi
Dammam, Saudi Arabia
2017.05 - 2022.04
  • Presented solutions for inefficiencies in store layout and range presentation with proven track of some business cases more than 25%.
  • Leading regional Nahdi regional renovation project in Eastern region, proven time optimization of store renovation by more than 20% Vs. benchmark through introduction of wheel system helping team in moving stands in efficient way.
  • Managing visual merchandising operations in all Eastern region stores (102) by 23 team members.
  • first rank of service level satisfaction and retail readiness & overall KPI's among 11 managerial territories in 2021.

Pharmacy Manager

Nahdi
Dammam, Eastern Province
2012.12 - 2017.04

Managing pharmacy retail operations

Marketing product specialist

Boerrhinger Ingelhiem
Cairo, Egypt
2008.06 - 2012.10

Education

Diploma - Strategic branding in the digital era

American University of Beirut
2025.04 -

Certified professional category analyst - Category management

Category management association
Dammam, Eastern Province

Project Management Professional(PMP) -

Project Management Institute
08.2018

Bachelor of Pharmacy -

Al Azhar University
Assiut / Egypt
2002.09 - 2007.06

Skills

  • Branding
  • Storytelling
  • Strategic Leadership
  • In Store communications
  • Visual Merchandising
  • Retail Renovation
  • Interior design
  • Retail analytics (Python, Excel, SQL)
  • Shopper Marketing
  • In Store Concepts
  • In Store Promotions
  • Creative thinking
  • Resource optimisation
  • Change management
  • Innovation management
  • Fixture design

Languages

Arabic
Native
English
Fluent

Timeline

Store Design Department Manager

panda retail company
2025.10 - Current

Diploma - Strategic branding in the digital era

American University of Beirut
2025.04 -

In store communications department manager

Panda retail company
2022.12 - Current

Visual Merchandising Regional Senior Supervisor

Nahdi
2017.05 - 2022.04

Pharmacy Manager

Nahdi
2012.12 - 2017.04

Marketing product specialist

Boerrhinger Ingelhiem
2008.06 - 2012.10

Bachelor of Pharmacy -

Al Azhar University
2002.09 - 2007.06

Certified professional category analyst - Category management

Category management association

Project Management Professional(PMP) -

Project Management Institute
Ahmed Hamada Ahmed