Ahmed Hosny
E-Commerce Manager
Jeddah, Saudi Arabia
Summary
Experienced Retail & E-Commerce Operations with a demonstrated history of working in the consumer electronics industry. Strong support professional skilled in Business Planning, Operations Management, People Management, Stock Management, SOP creation and implementation...
Overview
22
22
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
E-Commerce Manager
United Yousef Naghi Group - EDDY Furniture & Electronics
Saudi Arabia
01.2019 - 10.2022
- Value Proposition
- Identifying and testing the services that represent the core digital platform value as well as setting the finest strategies for pricing, promotions, volume discounts, rewards points and payment methods while meeting the needs of different consumer segments.
- Analyzing market trends of the services provided by the direct service providers and competitors to recognize the compelling elements of eCommerce platform and differentiate it from those provided by competitors
- Securing a shopping environment that matches the needs of target market by evaluating and exploring other elements impacting the buying decisions and ensuring their alignment with design, content and the look and feel of the website and respective digital platforms.
- Market Strategy
- Develop strategies to make recommendations for best investment tactics for each product line. Providing support for strategy development and sales performances.
- Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the Digital Marketing strategy.
- Revenue Model
- Identify new areas of eCommerce and Digital Marketing opportunity beyond current organizational thinking
- Generate and implement new sales and marketing initiatives to increase online sales and profitability.
- Provide expertise on current eCommerce and Digital Marketing industry best practices.
- Consult on cross-functional projects to ensure eCommerce and Digital Marketing principles are incorporated.
- Website Management
- A. Website Design
- Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. Liaise with the Web designers to develop and alter the website as needed.
- Updating the website for new mobile or computer systems to appeal to current and future customers.
- B. User experience
- Identifying and using the right tools to optimize customer experience and drive revenue.
- Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns.
- Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing.
- C. Content Design and Management
- Overseeing the website content design and development, optimizing the website to create a world-class online shopping experience.
- Driving online sales and be responsible for the smooth day to day running of the website including customer experience and websites functionality.
- Ensuring new and engaging content is added regularly (Blogs, Q&As)
- Researches and updates best keyword matches
- Ensure that online campaigns to be updated with appealing consumer images and text.
- Enhance the look and feel of sites and the search and display ads regularly.
- Performance and ROI measurement
- Setting and monitoring the e-business KPI’s and conversion strategy.
- Evaluating campaigns performance through accurate calculation of ROI and taking the necessary steps in tracking all direct, indirect and assisted sales and conversions as well as identifying the difference between the value of sales and the cost.
- Adopting a highly commercially driven eCommerce techniques that focus on achieving sales targets and increasing ROI with a great creative eye and user experience knowledge.
- Manage all aspects of web analytics related to eCommerce platforms and communicate relevant information to team members, executive leadership and cross-functional partners.
- Provide analytic reports of online sales through demonstration of outstanding analytical skills, strong experience in interpreting test results and drawing conclusions.
Retail Project Consultation
Haddad Group
Saudi Arabia
10.2018 - 12.2018
- Project was due diligence for Apple authorized retailer in KSA
- Assessment for:
- Current retail operations
- Current stores conditions ( location, maintenance, fixed assets ...)
- Last four year performance (Revenue, P&L)
- local and foreign supplier contract review
- Product Range
- Price Strategy
- Team Performance, payment and bonus scheme evaluation
Current Structure - Customer Experience
- Study for :
Market Expansion - Shop - In - Shop project
- How we can keep the same margin with different supplier
- Transformation Process
- How we can get benefits if deal is failed
- SWOT analysis
Retail Sales & Operations Regional Manager
Haddad Group
Saudi Arabia
09.2014 - 07.2018
- Commercial Development of the Business
- To maximize sales and profitability of the business. Ensure that a dynamic selling approach is adopted in all region.
- Maximize turnover in line with the Company targets. Optimize sales potential through effective use of available commercial information. Input to sales forecasts and expense budgets for stores.
- Monitor sales and control costs with budgetary guidelines.
- Promote awareness of local trading patterns, the trading environment and competitor activity.
- Identify internal and external commercial opportunities.
- Maximize productivity in stores through effective deployment of resources. Plan, negotiate and coordinate new store openings and re-fits. Conduct regular financial reviews.
- Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.
- Ensure stores are organized and prepared for peak trading periods such as Ramadan & Sale. Monthly P&L review and take necessary action.
- Operational Standards
- Implement, develop and maintain Operational standards, through established best practices, leading to standardization of systems.
- Ensure all stores adopt best Customer Service and Selling practices.
- Analyze mystery shopper result and set required training. Follow up on Customer Service reports.
- Ensure merchandising maximizes sales, and that company standards and corporate look are maintained.
- Monitor Inventory Management Systems and stock level per store.
- Monitor staffing levels in stores to ensure resources are effectively deployed.
- Formulate and implement store strategies and procedures.
- Monitor store administration systems to maximize operational efficiency.
- Ensure adherence to all company procedures.
- Ensure that all Shop Managers are aware of their legal responsibility to Health and Safety, and highlight potential areas of risk to the Company. Authorize expenses and capital purchases.
- Follow up on maintenance requirements where appropriate
- Personnel
- Monitor store Personnel systems in consultation with the Human Resources team and Retail Director
- Ensure that all stores implement Personnel policies and procedures. Provide counseling as necessary.
- Set area managers & store managers KPI’s and Conduct area managers appraisals.
- Implement disciplinary procedures where required. Recruit suitably qualified personnel using the best selection procedures.
- Training/Development of area managers & Shop Managers
- Identify classroom training, on job training and development needs in conjunction with the HR team.
- Match appropriate resources with training needs. Utilize variety of training techniques to train and develop store teams. Motivate store teams.
Communication (Reporting & Reviews) - Communicate relevant information in a positive and constructive manner regarding all areas of the business
Maintain regular contact with stores through a number of methods:
Weekly Store visits. Attend monthly and weekly area managers & store managers meetings. Daily, weekly performance Review and take necessary actions. - Give feedback and recommendations to relevant areas both internal and external to instigate and drive discussion on issues pertinent to the stores. P
- rovide weekly reports to area manager & Shop Manager. Monthly reports on activities and future planning.
- KPI’s
- Revenue Vs Target. Revenue Vs last year(Same Stores). Gross margin. Profit compared to target. Stock turn over Rate. Closing Ratio. attach rate. Average Value per transaction. Average unit price.
- Yearly physical count. Mystery Shopper Result.
Mega Store General Manager
United Electronic Company (Extra Stores)
Saudi Arabia
03.2012 - 07.2014
- Be responsible for the development & articulation of the vision & strategy for the store
- Motivate & challenge dept. Managers to achieve sales & profit results.
- Communicate store operations strategy & ensure its consistent execution
- Be responsible for all aspects of the warehousing & distribution function for the business, ensuring an effective & efficient operation, that service levels are met or exceeded & that all activities are carried out within the financial budgets agreed with the Board of Directors.
- Champion the highest level of customer service across the retail business.
- Ensure an exceptional level of store merchandising standards are executed across all stores
- Oversee the development of clear processes to control shrink resulting from customer and staff theft, poor administration, and damage to displayed and stored merchandise
- Oversee the development and implementation of standards of best practice throughout retail operations
- Proactively monitor dept.’s performance taking remedial action and implementing operational improvements as necessary
- Clearly and consistently communicate retail priorities and objectives to the dept.’s management team through the Store Manager Monthly Meetings
- Understand the changing retail landscape in order to take advantage of new opportunities
Retail Operations Manager
I2
Egypt
01.2011 - 02.2012
- Sales & Profitability
- Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
- Set store sales target to maximize the sales and profitability.
- Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources.
- Effective management of the operational costs, reduction in operational costs by automation.
- Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees.
- Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times.
- Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquette as per the company and brand requirements.
- Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
- Interpret and make decision on operations and visual standards based on store and client’s needs.
- Employee development
- Identify store training and development needs in conjunction with the Brand General Manager and training department.
- Formulate a succession plan, in conjunction with the Brand General Manager.
- Set KPI’s for direct subordinates and conduct performance appraisal and feedback.
- Involve in the selection and recruitment of the operational staff, when required.
- Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives.
- Communication
- Conduct regional sales and operations meetings on regular basis.
- Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance.
- Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas.
- Stock Management
- Monitor store inventory in consultation with Brand General Manager and Brand Managers.
- Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales.
- Monitor slow-moving and outdated stock, in consultation with Brand Managers.
- Ensure stock security measures are effectively managed by Store Managers.
- Store design and projects Management
- Involve in the design and layout process of the new store projects.
- Design a "New Store Schedule' prior to commencement of design process.
- Provide guidance to concept Architect during the design and implementation process.
- Conduct regular Project update meetings with the Projects team.
- Provide guidance and support to territory during set-up and merchandising phase.
- Miscellaneous
- Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
Commercial Category Manager
B - Tech
Egypt
10.2009 - 01.2011
- Identify format specific customer needs and define target customer.
- Translate category platform strategy plans into procurement request for central buying.
- Format specific/local sales price
- Maximize turnover and margin.
- Customer insights
- Analyze the customer survey data (including mystery shopping) from marketing to build assortment and activities for his/her sub-category according to customers' expectations.
- Market development
- Collate Future trends and innovations as per market situation and potential for the category with vendors data.
- Competition benchmark
- Monitor Competition survey for offline and online.
- Category role
- Execute the strategic sub-category aligned with defined roles in accordance with the overall company positioning and market chances.
- Product, Category strategy and development:
- Design the category dimensions & planograms according to the overall company strategy and format customer needs.
- Develop latest trends in products by sub-category and customer patterns.
- Range & Pricing
- Updating & defining the range to meet format specific customer requirements.
- Develop and respect QA related aspects including Supply Chain by sub-category.
- Setting sales prices / Margin responsibility for sub-category.
- Monitor competition for sub-category.
- Margin management
- Set competitive sales price / margin settings based on market constraints and market potentials.
- Constantly monitor net purchase prices (COGS) and take corrective actions for his/her sub-category.
- Platform strategy & Innovations
- Design and update “Lego like” sets for different purpose (e.g. core, seasonal, destination…) to create efficiencies into assortment building by sub-category
- Actively search new business opportunities, business models, services or products.
- Test, local listing and roll out.
- Promotion & Marketing
- Develop and set offers / promotional activities (including in-store) and forecast quantities by sub-category
- Execute category-related 360 marketing plan for all channels in alignment with marketing & CRM department
- Suppliers review
- Analyze & present internal data and score card system and market intelligence for KPI based supplier negotiations (turnover, stock, working capital, format specific trade terms…) by sub-category.
- Operate as per defined vendor's role with format/category.
- Stock
- Maintains and propose corrective actions for stock levels, stock turns and stock availability by sub-category
- Negative Working Capital
- Manage increased stock turns to achieve negative working capital
- Trade terms
Comply with the negotiated trading terms for all sub-categories in respect of company compliance - Sales planning
- Distribute and assign the yearly plan and detail with key activities for all sub-categories
- Weekly store visits
- Weekly visit on business and turnover development potentials, getting aware of issues and proposing corrective actions
- Category competencies platform
- Conduct for operations Regular sub-category performance related update and learning sessions
- Suggest a Plan, agenda, audience, content
- Planogram Support Trade Marketing:
- Implement planograms in the format
- Study the performance of sub-categories
Assistant Project Consultation
Logic Consultant
Saudi Arabia
04.2009 - 09.2009
- 6 months project consultation for Retail, Customer care and Call centers for Nokia agent in KSA
Retail Area Manager
Ring Distribution (Orascom Telecom Subsidiary)
Egypt
01.2007 - 03.2009
- Contact Regularly staffing needs analysis , recommend the staff needs in amount, qualifications and timing, ensuring the optimum usage of the labor budget to deliver a total customer satisfaction.
- Participate in the hiring process of the team of the shop to ensure quality hiring.
- Execute the training plans of the staff and ensure their effective development & orientation to help the company growth & staff retention.
- Leading and motivating the working team using different techniques such as contests, enthusiasm plans and calendars as well as administrating performance review and corrective feed back to the staff leading to enhanced performance.
- Adopts all planned marketing activities in the shop as well as participating in trading area surveys, marketing studies, competitor checks and anti-competitors plans as well as, executing national marketing strategies to keep Company always ahead of competition.
- Participate in the training and development of the shop’s staff.
- Reports to Retail Operation Manager
Retail Area Manager
Raya Retail (Raya Holding Subsidiary)
Egypt
01.2002 - 01.2007
Retail Store Manager
Raya Retail (Raya Holding Subsidiary)
Egypt
01.2000 - 01.2002
Education
Bachelor of Arts - Eastern Languages, Hebrew Section
Cairo University - Egypt
04.1992 - 04.1996
Skills
Critical Thinking
undefinedSoftware
Certification
Leadership Program
Timeline
Leadership Program
01-2022
PMS
01-2022
E-Commerce Manager
United Yousef Naghi Group - EDDY Furniture & Electronics
01.2019 - 10.2022
Retail Project Consultation
Haddad Group
10.2018 - 12.2018
Retail Sales & Operations Regional Manager
Haddad Group
09.2014 - 07.2018
Managing for High Performance
07-2012
Mega Store General Manager
United Electronic Company (Extra Stores)
03.2012 - 07.2014
Retail Operations Manager
I2
01.2011 - 02.2012
Commercial Category Manager
B - Tech
10.2009 - 01.2011
Assistant Project Consultation
Logic Consultant
04.2009 - 09.2009
Retail Area Manager
Ring Distribution (Orascom Telecom Subsidiary)
01.2007 - 03.2009
Retail Area Manager
Raya Retail (Raya Holding Subsidiary)
01.2002 - 01.2007
Retail Store Manager
Raya Retail (Raya Holding Subsidiary)
01.2000 - 01.2002
Bachelor of Arts - Eastern Languages, Hebrew Section
Cairo University - Egypt
04.1992 - 04.1996
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