Experienced professional with 9 years in Tourism and a background in Administration and Public Relations. Specialises in event management and effective communication across diverse cultures. Delivers high-quality results in challenging environments, contributing valuable skills while exploring new opportunities.
Overview
9
9
years of professional experience
Work History
Senior Sales Manager
Dar Tantora The House Hotel by Kerten Hospitality
Alula, Based in Riyadh
10.2025 - Current
Currently acting as Head of Department for Sales and Marketing, supporting the property’s commercial strategy and luxury positioning.
Managing key corporate, leisure, DMC, and travel trade accounts to drive revenue, room nights, and market visibility.
Developing tailored proposals and seasonal offers for rooms, dining, wellness, and guest experiences.
Strengthening partnerships with DMCs, tour operators, and luxury travel partners to grow leisure business contribution.
Coordinating with revenue, reservations, operations, and marketing teams to align pricing, promotions, and brand communication.
Senior Sales Manager
InterContinental Al Khobar Hotel by IHG
Al Khobar
12.2024 - 10.2025
Driving strategic account management and business development initiatives to secure key corporate and project-based accounts.
Leading the negotiation and execution of long-stay, project, and corporate agreements, ensuring alignment with business objectives and revenue targets.
Strengthening relationships with decision-makers, influencers, and global account teams to position the hotel as the preferred choice for major international and local clients.
Identifying new market opportunities, including project leads and long-term stay requirements, contributing to the hotel's market share growth in the Eastern Province.
Enhancing the hotel's visibility on global platforms and ensuring compliance with IHG brand standards in all sales activities and client engagements.
Sales Manager
Alreem Village Hotel by Rotana
Jubail
10.2023 - 12.2024
Spearheaded revenue optimization strategies within the hotel sector through meticulous client relationship management.
Proficiently navigated the RFP process, ensuring successful and strategic conclusions to drive business growth.
Established and nurtured connections with key decision-makers to enhance collaboration and influence outcomes.
Attained the pinnacle of competition rankings by strategically leveraging the unique strengths of the property.
Implemented a market-focused approach, ensuring optimal positioning to maximize the property's competitive edge.
Assistant Sales Manager
Radisson Blu Hotel Alexandria
Alexandria
07.2021 - 10.2023
Cultivated and sustained strong client relationships, focusing on key industries such as Airlines, Shipping, Offshore, and Pharmaceuticals.
Drove business growth by acquiring new accounts and strategically expanding the hotel's revenue streams.
Implemented targeted strategies to maximize revenue across diverse segments, demonstrating adaptability and industry-specific expertise.
Executed comprehensive business development initiatives, ensuring sustained profitability and a competitive edge in the market.
G,C& E Sales Coordinator
Hilton Alexandria King’s Ranch
Alexandria
12.2020 - 07.2021
Facilitated seamless communication of client requests via the Hotel operator, ensuring a streamlined and efficient process.
Conducted detailed consultations with guests expressing interest in hosting weddings, adeptly identifying and addressing their specific needs.
Presented the property with a focus on guest satisfaction, emphasizing a thorough understanding of their requirements and expectations.
Maintained a proactive approach by overseeing and coordinating all aspects of guest events, guaranteeing a top-tier experience.
Managed the meticulous care of corporate accounts, encompassing conference planning and accommodation logistics, to enhance overall client satisfaction.
Administrator
Moroccan Wrestling Federation
Al-JADIDA
10.2019 - 09.2020
Led the administrative processes for the Federation, overseeing salary administration, procurement, and wrestler license preparation.
Proficiently organized and executed tournaments, managing logistical details to ensure successful and well-coordinated events.
Facilitated the issuance of licenses for affiliated wrestlers, demonstrating compliance with regulatory standards and contributing to operational excellence.
Public Relations Specialist
United World Wrestling
Al-JADIDA
10.2019 - 09.2020
Assumed full responsibility for managing a scholarship program under the auspices of the International Wrestling Federation, catering specifically to African wrestlers residing in Morocco from Cameroon, Guinea Bissau, Conakry, and Senegal.
Orchestrated the program with the primary objective of facilitating the qualification of these athletes for the Olympic Games Tokyo 2020.
Demonstrated proficiency in overseeing all aspects of the scholarship, ensuring the provision of necessary support and resources to enhance the training and preparation of wrestlers from the specified African nations
Guest Service Agent
Radisson Blu Hotel Alexandria
Alexandria
08.2017 - 09.2019
Proactively addressed guest inquiries and concerns, enhancing overall guest experience.
Executed check-in and check-out procedures, welcoming guests and ensuring satisfaction throughout their stay.
Collaborated with night auditors to close bills during night shifts, ensuring financial accuracy and operational integrity.
Senior Sales Manager at Concentrix Malaysia (Formerly known as Webhelp Malaysia Sdn Bhd)Senior Sales Manager at Concentrix Malaysia (Formerly known as Webhelp Malaysia Sdn Bhd)