AHMED NAOUS
Jeddah,Saudi Araboia
Summary
Accomplished professional with expertise in commercial strategy and revenue growth within luxury beauty and fragrance sectors. Demonstrated success in regional sales leadership and brand portfolio development, driving business development and market expansion. Proficient in international supplier negotiation, budgeting, forecasting, and P&L management. Strong team leader focused on regulatory compliance, import logistics, and supply chain optimization.
Overview
22
22
years of professional experience
Work history
Head of Cosmetics Sales
Al-Athar Company
2022.01 - 2026.05
- Lead national sales strategy and commercial planning.
- Manage over 6 international brand partnerships and supplier relations.
- Negotiate contracts with global beauty houses and major customers.
- Oversee revenue targets, product portfolio strategy, and annual budgets.
- Coordinate operations across sales, finance, logistics, and regulatory affairs.
- Recruit and develop sales teams and brand specialists.
- Supervise import operations and compliance with Saudi regulations.
- Supported team by demonstrating respect and willingness to help.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Successfully delivered on tasks within tight deadlines.
Senior Brand Manager & Assistant Regional Manager
Al-Athar Company
2016.01 - 2021.01
- Managed supplier relationships across Italy, France, Switzerland, UK, and Spain.
- Directed regional operations across GCC and select international markets.
- Led procurement, logistics, and distribution planning.
- Developed pricing models, financial forecasts, and budgets.
- Oversaw regulatory filings and product registration activities.
Brand Manager
Al-Athar Company
2008.01 - 2016.01
- Managed growth of luxury cosmetic brands commercially and achieved 20% annual growth.
Developed annual brand plans including sales, marketing, and distribution.
Managed national sales teams and performance programs.
Planned marketing campaigns, retail events, and brand activations.
Ensured regulatory compliance and quality assurance. - Led cross-departmental teams for successful product launches.
- Launched new product lines, boosting overall brand recognition.
- Developed creative marketing campaigns to enhance brand visibility.
- Coordinated with sales and marketing departments, ensuring consistency in brand representation.
- Coached junior team members, fostering a results-driven work environment.
- Analysed market trends for informed strategic decisions.
Training Manager – Beauty Division
Al-Athar Company
2004.01 - 2007.01
- Managed and trained over 200 nationwide Dior beauty consultant teams.
Created training programs on retail excellence and product expertise.
Organized promotional brand events and workshops.
Early Career Sales and training roles including beauty consultant, field trainer, and sales supervisor.
Education
Associate of Science - Science, Medical
Veterinary Institute
Syria12.1992
Skills
- Commercial Strategy & Revenue Growth
- Regional Sales Leadership
- Luxury Beauty & Fragrance Expertise
- Brand Portfolio Development
- Supplier Negotiation (International)
- Business Development & Market Expansion
- Budgeting, Forecasting & P&L
- Team Leadership & Development
- Import, Logistics & Supply Chain
- Regulatory Affairs & Compliance
Languages
Arabic (Native)
English (Very Good)
PERSONAL INFORMATION
- Nationality: Syrian
- Date of Birth: 1 January 1972
- Marital Status: Married, Father of Three
Timeline
Head of Cosmetics Sales
Al-Athar Company
2022.01 - 2026.05
Senior Brand Manager & Assistant Regional Manager
Al-Athar Company
2016.01 - 2021.01
Brand Manager
Al-Athar Company
2008.01 - 2016.01
Training Manager – Beauty Division
Al-Athar Company
2004.01 - 2007.01
Associate of Science - Science, Medical
Veterinary Institute