AHMED SAEED ALBUALI
Saudi Arabia
Summary
Dynamic and results-oriented Business Manager with over 13 years of experience in FMCG sales, distribution, and commercial operations. Proven track record of driving sustainable revenue growth, increasing market share, and leading high-performing sales teams across diverse territories. Experienced in developing and executing strategic business plans, managing key accounts, optimizing route-to-market operations, and building strong customer relationships. Skilled in sales forecasting, budget management, performance improvement, and cross-functional collaboration. Recognized for delivering business objectives through effective leadership, operational excellence, and a customer-centric approach while consistently exceeding sales and profitability targets.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work history
Business Manager
Saudia Dairy & Foodstuff Company (SADAFCO)
East Region
12.2025 - Current
- Leading a team of department heads, supervisors and sales representatives' team of 60 employees.
- Working to achieve monthly targets with an average of 8 million per month and 96 million annually.
- Increase sales growth rates by 7% in the First quarter.
- Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
- Continuous planning with senior management in sales operations and setting targets.
- Distribution of targets among the team to ensure task balance and enhance execution efficiency.
AREA SALES MANAGER
Al Safi Danone
02.2025 - 11.2025
- Leading a team of department heads, supervisors and sales representatives team of 55 employees.
- Working to achieve monthly targets with an average of 7.5 million per month and 90 million annually.
- Increase sales growth rates by 15% in the First quarter and 25% in the Second quarter.
- Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
- Continuous planning with senior management in sales operations and setting targets.
- Distribution of targets among the team to ensure task balance and enhance execution efficiency.
REGIONAL SALES MANAGER
MEHBAJ AL-MUHAIDIB GROUP
10.2022 - 12.2024
- Leading a team of department heads, supervisors and sales representatives with a warehouse team of 85 employees.
- Working to achieve monthly targets with an average of 3 million riyals per month and 36 million annually.
- Prepare daily sales reports and sales analysis and discuss them with the team.
- Increase sales growth rates by 20% in the first year and 25% in the second year.
- Continuous planning with senior management in sales operations and setting targets.
- Sales distribution analysis by area rates and weights within the region.
AREA SALES MANAGER
MEHBAJ AL-MUHAIDIB GROUP
05.2022 - 10.2022
- Managing, training, and providing overall guidance to the sales team of an assigned territory.
- Setting reasonable sales targets to be achieved by the sales team.
- Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
- Collecting customer feedback and providing updates to senior management.
- Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
- Utilizing outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.
- Developing and sustaining long-term relationships with customers.
- Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.
BRANCH SALES MANAGER
NADA AL-OTHMAN GROUP
03.2021 - 04.2022
- Develop and manage a team of 20 employees.
- Work to achieve monthly targets with an average of 1.5 million and an annual average of 18 million.
- Prepare sales reports, analyze sales, and discuss them on a daily basis with employees.
- Create a growth in the region of 20% in the first year.
- Follow up customer collection with the sales and collection team.
SALES SUPERVISOR
NADA AL-OTHMAN GROUP
09.2018 - 02.2021
- Assisting Line Manager in the supervision of the Sales Team.
- Achieving branch objectives and team objectives.
- Achieve maximum profitability and growth in accordance with organization plans.
- Reporting on a weekly and monthly basis to the Line Manager.
- Prepare sales presentations.
RETAIL SALES AGENT
GULF GENERAL INSURANCE COMPANY
03.2018 - 08.2018
- Assist customers in finding the products they are looking for and provide recommendations based on their needs.
- Process transactions accurately and efficiently using our point-of-sale system.
- Meet and exceed individual and team sales targets on a daily, weekly, and monthly basis.
- Collaborate with team members to achieve team goals and contribute to a positive work environment.
- Participate in training sessions and meetings to enhance product knowledge and sales techniques.
SALES CUSTOMER SERVICES
TAWUNIYA INSURANCE
09.2016 - 02.2018
- Meet customer service team sales targets and call handling quotas. Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution.
- Keep records of customer interactions, process customer accounts and file documents.
- Work on developing potential clients to grow the business.
- Working directly with customers to recommend products and services that fit their needs.
Education
ACCOUNTING -
TECHNICAL COLLEGE
02.2014 - 03.2016
Skills
- Building Relationships
- Communication
- Sales Planning
- Problem Solving
- Creating Regional Sales Plans
- Ability to Work Well in Teams
- Years of Relevant Sales Experience
- Suggesting New Sales Techniques
- Budgetary oversight
- Market insightfulness
- Leadership excellence
Certification
- Sales Management from the Eastern Province Chamber of Commerce.
- Certificate of training completion from the Talent Management Department at Riyadh Bank.
Languages
English
Advanced
Arabic
Fluent
Timeline
Business Manager
Saudia Dairy & Foodstuff Company (SADAFCO)
12.2025 - Current
AREA SALES MANAGER
Al Safi Danone
02.2025 - 11.2025
REGIONAL SALES MANAGER
MEHBAJ AL-MUHAIDIB GROUP
10.2022 - 12.2024
AREA SALES MANAGER
MEHBAJ AL-MUHAIDIB GROUP
05.2022 - 10.2022
BRANCH SALES MANAGER
NADA AL-OTHMAN GROUP
03.2021 - 04.2022
SALES SUPERVISOR
NADA AL-OTHMAN GROUP
09.2018 - 02.2021
RETAIL SALES AGENT
GULF GENERAL INSURANCE COMPANY
03.2018 - 08.2018
SALES CUSTOMER SERVICES
TAWUNIYA INSURANCE
09.2016 - 02.2018
ACCOUNTING -
TECHNICAL COLLEGE
02.2014 - 03.2016