Ahmed Safwat

• Led nationwide sales and distribution for three product lines: Contact lenses, hair vitamin capsules, and liquid Vitamin C.
• Managed field force and retail operations across key pharmacy chains and e-commerce platforms.
• Executed sell-in and sell-out strategies alongside promotional campaigns to enhance market penetration.
• Coordinated with brand owners and regulatory teams to adapt packaging, pricing, and positioning for Saudi market.

Drove promotion of chronic medication products by directing a team of medical representatives and market access professionals.

Executed marketing plans effectively to meet sales targets.

Supported team performance with follow-up actions and KPI monitoring.

Oversaw all initiatives in western territories, particularly Jeddah, Makkah, Medina, and Abha.

Led a team of medical representatives and market access professionals to promote primary care medication products across various therapeutic areas.

Achieved sales targets by executing company marketing plans and strategies.

Monitored KPIs to track performance and ensure alignment with objectives.

• Provided ongoing support and follow-up to enhance team effectiveness.

Led team of sales and collections representatives in KSA southern area.

Achieved M.W. sales and collection targets for southern region customers.

Minimised overdue percentages for outstanding customer accounts.

Introduced maximum number of SKUs in hospitals and polyclinics.