AHMED SALEM

Achievements:

• KSA product assortment restructure and exposure.
• Three flagship showrooms, two premium showrooms in KSA.
• Developing a mono brand showroom, renovated 30+ POS across KSA.
• Lead the launch and implementation project of Salesforce in KSA.

Duties:

• Created and managed Retail Accounts contracts, negotiating positive, profitable terms to aid target revenue attainment.
• Led and developed strategic planning for retail channel across KSA market.
• Strengthened revenue opportunities by developing long-term sales strategies based on market analysis and white spots.
• Developed a world-class retail channel and defined pillars of growth.
• Led and delivered KSA retail channel mission in line with country mission.
• Managed team of wholesale manager and four field executive across KSA.
• Led and defined the field management plans per clients KPI's and proper individual sales activation plans.
• Reinforced branding initiatives by coordinating presentations and creating marketing campaigns to maximize outreach in market through different POS such as showrooms, OTCs, DIYs and kitchen studio.
• Maintained adequate sales forecasting / planning and ensured implementation of programmed orders to allow advanced and efficient delivery to forecast.
• Maintained adequate sales activity and deployed display strategy in line with marketing and implemented tight follow-up to ensure content and calendar respect.
• Worked with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels.
• Maintained a fit for purpose, and correctly sized, organization in the sales channels and sales support functions: identify capability gaps versus different term plans.

Achievements:

• A phenomenal growth FY20 VS FY19, reached 44%.
• Developed Grohe's most diverse, comprehensive and prestigious showrooms.
• Tripled account annual sales volume within four years, 139% growth.
• Added a new account to our portfolio, with 14% sales volume share.

Duties:

• Managed multiple accounts with high-quality client care through tactical planning and campaign delivery.
• Drove business growth and market share expansion within Key Accounts through strategic and tactical solution implementation.
• Coordinated client and stakeholder communications to achieve mutually beneficial outcomes.
• Built and developed constructive relationships with clients to increase account spending and loyalty.
• Analyzed market and competitor activity to capitalize on trends and innovate client services.
• Evaluated products to select mix meeting current customer demand.
• Drove range expansion in addition to exceptional brand loyalty.
• Developed with marketing team an exceptional customer journey, promotional campaigns and activities to increase sales turnover and product cycle.
• Defined sales forecast plans, volumes and orders based on various elements such as factory stock, stock levels, deliveries and customers' requirements.
• Maintained efficient KPIs execution in addition to registration of salesforces,visits, products, ratings and data on stores, outlets, accounts levels.
• Developed sales teams' performance, product knowledge.
• Developed product awareness plan in addition to sales and technical training.
• Compared supplier risks to make balanced, strategic purchasing choices.
• Enforced service standards to maintain establishment reputation for excellence.
• Resolved client complaints quickly and used feedback to improve account management services.