Ahmed Sherif

• Worked on the Umrah Project, contributing to the design and enhancement of digital services supporting pilgrims, service providers, and operational teams.
• Designed end-to-end user journeys for booking, permits, service points, and field operations, ensuring smooth and intuitive experiences for all user types.
• Created dashboards that visualize operational data, service performance metrics, and real-time activity monitoring for government and private-sector stakeholders.
• Digitalized manual processes into streamlined, automated workflows to support large-scale operations and peak Umrah seasons.
• Collaborated closely with business owners, domain experts, and development teams to align the UX with regulations, policies, and operational constraints.
• Produced high-fidelity prototypes, service blueprints, interaction flows, and accessibility-compliant designs.

Key Projects:

• Umrah Platform (Nusuk Integration)
• Nusuk Masar
• Service Provider & Field Operations Dashboards
• Digital Permits & Booking Journeys
• Workflow Automation for Umrah Operations

• Designed AI-powered dashboards visualizing real-time insights, operational trends, anomalies, and predictive intelligence, also for faster decision-making.
• Digitalized complex enterprise workflows into streamlined, automated processes.
• Designed AI capabilities such as predictive analytics, anomaly detection, smart recommendations, and automated actions.
• Collaborated with data science & engineering teams to translate ML insights into human-friendly UX patterns.
• Created workflow models, interaction patterns, and high-fidelity prototypes aligned with enterprise standards.
• Conducted UX research and usability testing to validate clarity, trust, and usability of AI features.
• Conducted usability testing to identify and resolve UX problems effectively.

Key Projects:

• Parsifal AI Solution: AI dashboards for incident intelligence, security operations, video analytics, and automated workflows.
• SmartOps Application — AI-powered situational awareness platform for Smart Cities, Retail, and Hospitals, providing:
• Real-time operational dashboards
• Predictive & anomaly detection modules
• Automated workflows
• Tactical & strategic operations dashboards
• Community Application: A smart community app that boosts city safety, simplifies access to public services, and helps residents explore landmarks — all while connecting citizens with authorities to create safer, smarter, and more livable cities.

• Led full UX cycle including research, personas, workflows, wireframes, and final UI.
• Built responsive HTML prototypes and reusable UI components for enterprise systems.
• Collaborated with stakeholders to refine product workflows and user journeys.

Key Projects:

• Purchasing Module
• Financial Management.
• Smart Warehouse Management.
• Hospital Management System (HMS)

• Conducted UX research to identify core user challenges and inform design decisions.
• Designed high-fidelity prototypes, optimising end-to-end user journeys for enhanced usability.
• Executed comprehensive user testing, facilitating improved interface designs based on feedback.
• Prioritised tasks aligned with business requirements, ensuring timely project delivery.
• Maintained brand consistency across digital platforms with meticulous attention to detail.
• Conducted thorough competitor analysis, influencing strategic design initiatives.
• Incorporated latest industry trends into UX and UI design processes for innovation.
• Collaborated with developers and product managers to create seamless user experiences.
• Key Project: SmartAssets

• Designed responsive UI layouts with effective HTML/CSS front-end integration.
• Executed code validation processes to uphold quality standards.
• Enhanced legacy websites through design fixes, improving user interaction.
• Implemented modern UI and UX designs, significantly enhancing visual appeal.
• Addressed complex UX problems with innovative solutions that boosted customer satisfaction.
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• Translated client requirements into effective website designs, surpassing expectations consistently.
• Created wireframes and mockups using advanced tools for development team efficiency.
• Collaborated closely with developers to implement design elements seamlessly.
• Updated existing websites with modern redesigns, boosting traffic and engagement rates.
• Developed site layout by applying expert design techniques effectively.
• Prototyped new concepts for feedback, enhancing design outcomes.
• Designed custom graphics to improve visual appeal of websites.
• Ensured seamless navigation through careful content structuring.