AHMED SROUR

Commercial Responsibilities:

• Planned with all Business Unit Managers to Ach. Company objectives.
• Controlled and followed up Enlisting Lead/Strategic Products in Rx centers
• Implemented Teaming and collaboration with all BUMs/PMs
• Controlled and followed up with Rx centers (Bgt. Ach. and %GR)
• Responsible for/Follow up of all Riyadh-Pharma commercial issues (Annual Deals, Seasonal offers, Bonus vs. Discount, Expiry Goods, Stock Management & On Time Orders Delivery, etc…)
• Assessed and identifed opportunities to secure inclusion of the company portfolio and Enlisting of new products to increase our share of business in Hospitals, Institutions, etc..
• Maintained & controlled competitive pricing for all our products.
• Resolved complex problems impacting sales management by implementing cost-effective strategies.
• Introduced cost-saving initiatives to reduce losses and increase profit margin.

Leadership & Field Force Management:

• Planned work that of field staff to obtain maximum utilization of time in increasing sales and profitability.
• Established processes for monitoring sales progress against the agreed targets and forecasted business contingency plans to handle risks.
• Managed, Led and inspired the sales team to ensure high individual and team performance .
• Maintained and enhanced highly ethical perception of the company attitude towards employees, colleagues, customers and stakeholders.
• Followed up & controlled( CRM & CX ) as per the guidelines, work with each representative to observe impact of each sales contact and take timely action if required, and to review his activity records, correspondence and competitive products.
• Worked with each representative to observe his territorial coverage in CRM and work planning and implement changes when necessary, and to learn representatives’ problems and help solving them.
• Managed regional key opinion leaders for the lead/strategic products
• Monitored competitor activities in the district. (Know the competition).
• Conducted regularly with each representative performance review and submit formal appraisal for each after agreed and signed by the representative at least twice a year

• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Prospected continuously for new potential customers and maintained robust conversion rate.