Ahmed H. El-Gazzar

Area Sales Manager & Online Sales Project Manager | Lemon Pharmacies | 2025 – Present
• Lead a team of 4 supervisors across Dammam & Hafar Al-Batin, Jizan & Najran, Middle Riyadh & Al-Kharj, and Online Sales.
• Monitor branch performance and sales channels (Cash, Insurance, Wasfaty, Online, Apps) to achieve targets.
• Coach and develop supervisors to enhance team productivity and operational excellence.
• Ensure compliance with company standards, including merchandising, expiry management, FIFO, and service quality.
• Identify and evaluate new branch locations to support company expansion.
Online Sales & E-Commerce Management:
• Oversee company website operations (lemon.sa), enhancing customer experience and driving online sales growth.
• Introduced payment solutions (Tabby, Tamara), increasing basket size and conversion rates.
• Implemented express delivery within 1 hour and added in-store pickup service.
• Manage continuous product listings and optimize SEO for online visibility.
• Improve digital customer journey and conduct data-driven marketing campaigns.
Polyclinics Area Sales Supervisor | Lemon Pharmacies | 2023 – 2024

• Established strategic partnerships with 70 clinics across the Kingdom, including 50 in Riyadh.
• Managed 23 clinics, strengthening collaboration between Lemon Pharmacy and clinics/hospitals.
• Increased sales by 13% through targeted strategies and goal achievement.
• Enhanced pharmacist performance via continuous training and development.
• Built strong doctor relations, aligning on patient needs and care quality.
• Coordinated pharmaceutical company visits to maintain partnerships.
• Achieved significant clinic growth: Maaly (+100%), Adama (+20%), Wasfat (+52%), Farabi-1 (+60%), How (+21%).

Ranked #1 area in FT, SL, ES, and IPL performance metrics.
South Riyadh Area Sales Supervisor | Lemon Pharmacies | 2022 – 2024
• Managed one of the oldest and most challenging regions, leading a diverse team of senior pharmacists and fresh graduates.
• Increased IPL from 23% to 34% and reduced expiry rate from 2.3% to 1.5%.
• Boosted Vitamins, Premium, and Private Label sales from 0.7% to 1.5%.
• Drove significant growth in Wasfaty and Insurance sales.
• Achieved outstanding branch growth: Lemon 12 (+50%), Lemon 8 (+300%), Lemon 21 (+200%), Lemon 55 (+30%), Lemon Tuwaiq (+52%).
• Delivered total area sales growth of 55.8% within 7 months.
• Managed the Wasfaty program (2022–2024), improving alignment with Ministry of Health goals.

• Identified opportunities for growth within the district market.
• Achieved sales targets through effective team management.
• Managed multi-site operations to ensure seamless business continuity.
• Planned and managed resources and budget to support and deliver objectives.

Successfully launched DAMMAM Pharma in KSA, securing product endorsements from medical professionals.
Achieved market entry into competitive hospitals including SMC, Elite, and Kingdom Hospital.
Cultivated strong relationships with customers, driving product adoption rates.
Coordinated medical conferences to enhance product visibility and engagement.
Collected and reported market feedback to guide strategic initiatives.
Maintained up-to-date knowledge of the latest clinical data within therapeutic area.

Successfully promoted Ranbaxy products in dermatology, CNS, and CVS sectors.
Managed promotional initiatives in respected territories of Delta region, specifically Dakahlia and Damitta.
Facilitated meetings with both existing and prospective customers to strengthen relationships.
Coordinated participation in medical conferences to boost product awareness.
Provided market feedback to head office, aiding strategic decision-making.
Engaged in continuous learning to stay abreast of recent clinical data.

Executed quantitative and qualitative analyses of bulk and finished products to assess chemical and physical properties.
Leveraged diverse analytical techniques, such as UV Spectrophotometry and HPLC, ensuring adherence to SOP and GMP standards.
Employed Karl Fischer and pH meters for thorough product compliance checks.