Alaa Al-Humayani
Sr. Marketing Manager
Hittin, Riyadh
Summary
Experienced marketing leader with a successful track record in developing and implementing communication and marketing strategies. Demonstrated proficiency in driving brand growth and expansion for premium brands in the MENA market, utilizing both traditional and digital marketing approaches. Boasting exceptional leadership, strategic planning, and conflict resolution skills. Seeking to leverage expertise in brand campaigns, agency management, and partnership development to fuel organizational growth and success.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Marketing Manager
Saudi Entertainment Ventures (SEVEN)
1 2023 - Current
- Supervise and mentor a dedicated team, providing guidance and leadership in executing communication and marketing strategies
- Spearheaded the development of communication strategies from inception, including corporate communication, social media, and complex announcements
- Successfully identified and managed creative and strategy agencies, overseeing the entire process from RFPS to contract signing
- Led the communication strategy development for new destinations, achieving high organic engagement on social media platforms
- Orchestrated brand campaigns, from leasing campaigns to brand relaunches, ensuring maximum exposure and brand awareness
- Managed partnerships and sponsorships, driving collaborations and enhancing brand visibility.
Regional Senior Brand Manager
Afia Corn, SAVOLA FOODS
03.2016 - 12.2022
- Led innovation strategy and pipeline to drive brand growth and expansion, resulting in increased volume and profitability
- Successfully launched Afia Plus in Egypt, exceeding CM1 targets by 14M pounds
- Developed brand communication strategy to enhance brand equity and sponsored Top Chef program with Chef Mona, driving brand penetration.
Trade Marketing Manager
Binzagr Company, Unilever/ Lipton
06.2015 - 03.2016
- Prepared sales schemes and forecasts, monitored stocks and sales performance, and worked on marketing activities to maximize brand share and profitability.
Brand Manager
Binzagr Food
03.2013 - 06.2015
- Planned and implemented sales and marketing strategies for Binzagr food products, collaborated with communications team to boost brand awareness, and monitored online advertising campaigns.
Marketing Coordinator
The Body Shop
05.2012 - 05.2013
- Managed social media strategy, defined KPIs, oversaw content creation, monitored SEO and user engagement, and collaborated with cross-functional teams for successful campaigns.
Education
MSc - International Creative Advertising
Manchester Metropolitan University
09.2011 - 05.2012
BA - Art and graphics
King Abdulaziz University
09.2005 - 05.2010
leading for results program - undefined
Insead University and The Ministry of HR- RYD
01.2021 - 04.2021
Category management - undefined
IGD – London
01.2014 - 04.2014
how to be an Advertising Art Director - undefined
Central Saint Martin University - London
01.2010 - 04.2010
Pre-sessional Academic English - undefined
Manchester Metropolitan University - Manchester
01.2010 - 05.2010
Skills
Strong leadership and strategic planning
Brand Campaign Development
Agency Management
Partnership Development
Communication Strategies
Social Media Management
Timeline
leading for results program - undefined
Insead University and The Ministry of HR- RYD
01.2021 - 04.2021
Regional Senior Brand Manager
Afia Corn, SAVOLA FOODS
03.2016 - 12.2022
Trade Marketing Manager
Binzagr Company, Unilever/ Lipton
06.2015 - 03.2016
Category management - undefined
IGD – London
01.2014 - 04.2014
Brand Manager
Binzagr Food
03.2013 - 06.2015
Marketing Coordinator
The Body Shop
05.2012 - 05.2013
MSc - International Creative Advertising
Manchester Metropolitan University
09.2011 - 05.2012
how to be an Advertising Art Director - undefined
Central Saint Martin University - London
01.2010 - 04.2010
Pre-sessional Academic English - undefined
Manchester Metropolitan University - Manchester
01.2010 - 05.2010
BA - Art and graphics
King Abdulaziz University
09.2005 - 05.2010
Senior Marketing Manager
Saudi Entertainment Ventures (SEVEN)
1 2023 - Current
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