Summary
Overview
Work History
Education
Skills
Websites
Projects
Languages
References
Timeline
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Alaa Aldeen Al-Haddad

Riyadh

Summary

Accomplished Senior Frontend Developer at zid.sa, specializing in React.js and Vue.js. Successfully enhanced user experience, driving an increase in store conversion. Adept at cross-functional collaboration and problem-solving, with a proven track record of delivering impactful features and optimizing performance in Agile environments.

Overview

5
5
years of professional experience

Work History

Senior Frontend Developer

zid.sa
Riyadh
06.2022 - Current
  • Developed and maintained core Merchant Dashboard features using Vue.js, Nuxt.js, TypeScript, and SCSS.
  • Contributed to Merchant Dashboard rewrite with React.js and Remix.js, doubling onboarding conversion rate from 24.21% to 45.16%.
  • Built Mazeed.sa from inception; led frontend delivery effectively.
  • Enhanced user experience for Zid’s Product-Led Growth efforts, increasing store conversion by 18%.
  • Implemented NGO (Zad Project) features in the dashboard and catalog modules to expand functionality.
  • Closed 838 Jira tickets, delivered over 410 pull requests, and authored 1,770 commits.
  • Collaborated in Agile sprints with backend developers, product managers, and designers to ensure project alignment.

Full Stack Web Developer

zid.sa
Riyadh
10.2020 - 06.2022
  • Developed merchant dashboard modules utilizing Vue.js, TypeScript, and SCSS.
  • Integrated Laravel backend services with REST APIs to enhance functionality.
  • Delivered UX and performance enhancements for ZidMall and National Day Mall.
  • Participated in Agile processes with cross-functional teams to ensure project alignment.
  • Incorporated third-party APIs into front-end applications for improved user experience.
  • Optimized code base to boost performance and scalability.
  • Collaborated on code reviews, bug fixes, and feature development with fellow developers.

UI/UX Design Bootcamp Trainee

Cradis
Riyadh
11.2024 - 02.2025
  • Conducted user research and prototyped UI flows using Figma.
  • Delivered wireframes and tested designs in accordance with front-end standards.
  • Facilitated design-thinking workshops to enhance design-to-code integration.

Education

Bachelor of Science - Information Technology

University/Computer Science And IT College
Sana'a, Yemen
01.2021

Skills

  • Frontend development: Reactjs, Vuejs, Nextjs
  • Backend development: Laravel, RESTful APIs
  • Version control: Git, GitHub
  • Design tools: Figma, Jira
  • Agile methodologies and UI/UX design
  • Wireframing and CRO
  • Frontend architecture
  • Cross-functional collaboration
  • Problem solving
  • Attention to detail
  • Effective communication
  • Design thinking
  • UI and UX principles
  • Agile scrum
  • SEO principles
  • Issue debugging
  • Visual design
  • Responsive design
  • TypeScript fundamentals
  • GraphQL apis
  • React proficiency
  • Agile methodologies
  • Reactjs development
  • Vuejs development
  • TypeScript programming

Projects

Hermes Dashboard: boosted onboarding conversion rate from 24.21% to 45.16% through a complete UX overhaul.

Merchant dashboard: Contributed from the early stages to developing scalable features and UI enhancements using Vue.js and TypeScript.

PLG optimization: enhanced onboarding flow and upgrade triggers, resulting in an 18% increase in store conversion rate.

Zad Project (NGO): Improved charity-focused tools within the merchant dashboard to support NGO-specific e-commerce operations.

Catalog project: supported the development and optimization of catalog features, improving product management capabilities for retailers.

Mazeed website: Built the full web version of the Mazeed app using Vue.js and Nuxt.js.

Donation platform: delivered custom donation storefronts for the ZidMall platform to support charitable campaigns.

National Day Mall: Implemented the front end of the Laravel-based National Day campaign e-commerce website.

Languages

Arabic
First Language
English
Upper Intermediate (B2)
B2

References

References available upon request.

Timeline

UI/UX Design Bootcamp Trainee

Cradis
11.2024 - 02.2025

Senior Frontend Developer

zid.sa
06.2022 - Current

Full Stack Web Developer

zid.sa
10.2020 - 06.2022

Bachelor of Science - Information Technology

University/Computer Science And IT College

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Alaa Aldeen Al-Haddad