Summary
Overview
Work History
Education
Timeline
Generic
Alaa Alsaify

Alaa Alsaify

Summary

Alaa is expert in all aspects of retail including Wholesale, Distribution, Ecommerce, Omni Channel, Marketplace, B2B and Franchise. Alaa has worked in the following sectors of (Fashion Apparel, Watches, Skincare, Footwear, Accessories, Luxury, Perfume, Home Furnishing, Business Furnishing). Drawing on over 16 years of experience in the retail sector across the GCC. My expertise encompasses managing and leading over 200 team members, I have successfully led teams, managed multi-million dollar budgets, and developed strategic initiatives that have driven significant revenue growth.

Overview

15
15
years of professional experience

Work History

Retail & Commercial Manager

Al Sourayi Fashion
06.2022 - Current
  • Managing a multi franchise retail business, trading in KSA, Bahrain,
  • Overseeing other departments support (Ecommerce, Logistic, Warehouse, Franchise, Marketing….etc
  • Established the E-commerce department, achieving over 500% growth within 6 months
  • Established B2B department and Franchise department expansion as well
  • Increased sales by achieving over 30% LFL
  • Took the business from -25% profit to 15%
  • Took the business from 20% MGN to 45%

Retail Director

NMR Fashion Retail (AlRajhi)
06.2021 - 05.2022
  • Hold a weekly meeting with board and owner to conduct a review and discuss key strategic points
  • Developing strategic plans to drive growth
  • Expand market share including new markets, partnerships and product lines
  • Financial Management and managing budgets
  • Establishing sales targets and metrics to measure performance across various retail channels
  • Overseeing product assortment and inventory management
  • Negotiation with Brand Partners and partnership for a profitable deal.

Retail & Distribution Manager

Al Sourayi International
04.2018 - 06.2021
  • Managing KSA consisting of department stores/channels of operations, including over 80 employee in the country
  • Managing all stocks and rotations for all branches, online stocks to insure the highest turnovers
  • P&L management and ensuring its success & meeting the target
  • Reporting, KPIs and retail numerical knowledge
  • Increasing the sales in Jan 2019 25% LFL 2018/2019.

Regional Brand Manager

Fawaz Alhokair Group
09.2009 - 02.2018
  • Managing 6 areas consisting of 35 stores/channels of operations, including over 150 employees in the region
  • Opening two new F&F branches in Taif & Jeddah 2016-2017
  • Opening two new Promod branches in Taif & Jeddah 2016-2017
  • Successfully disposing of lift over stock an LCP (last chance plan), aiming to clear 90% of it within 6 months
  • Achieve sales increases by leading store managers to focus on achieving KPI’s
  • Maximizing performance against targets continually increasing sales and brand profitability which led to annual sales increase double digit on LFL

Boutique Manager

Christian Louboutin
11.2011 - 08.2012
  • Ensure that shop floor employees are properly trained and coached in customer service excellence
  • Send daily, weekly, monthly sales report
  • Find solution of Guest-related issues finding the best solution to satisfy Guests and preserve the interests of the Group (repairs, extra-discounts, damaged goods, exchanges, refunds, etc.)
  • Increasing the percentage of UPT, ATV 10% within 3 months



Area Manager (Inditex)

Fawaz Alhokair Group
07.2009 - 07.2011
  • Developing annual brand plans in partnership with the sales and insight teams and implementing strategic plans to maximize brand potential
  • Increased the rate of sales by 20 – 35% in Jordan
  • Opened new Stradivarius Store at Haifa Mall in Jeddah (KSA) 2011
  • Opened Stradivarius Store at Mecca Mall in Amman (Jordan) 2012 and accomplishing the highest target in shoe sales in Ramadan.

Education

Science and Technology

Timeline

Retail & Commercial Manager

Al Sourayi Fashion
06.2022 - Current

Retail Director

NMR Fashion Retail (AlRajhi)
06.2021 - 05.2022

Retail & Distribution Manager

Al Sourayi International
04.2018 - 06.2021

Boutique Manager

Christian Louboutin
11.2011 - 08.2012

Regional Brand Manager

Fawaz Alhokair Group
09.2009 - 02.2018

Area Manager (Inditex)

Fawaz Alhokair Group
07.2009 - 07.2011

Science and Technology

Similar Profiles

CREATE PROFILE
Alaa Alsaify