Alaa Bahrani
Digital Content Writer
Jeddah
Summary
Highly motivated Content Creator, Communication and PR with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Digital Content Specialist
IKEA - Alsulaiman Group
Jeddah
02.2024 - Current
- Collaborate with different stakeholders and functions to receive plans and identify needs for content updates.
- Mange the translation and localization process.
- Design visually appealing landing pages optimized for lead capture efforts through strong calls-to-action and streamlined navigation structures.
- Work on IKEA campaigns by creating landing pages and content to consistently exceeded sales goals.
- Manage editorial calendar for timely publication of blog articles updates that maintained a consistent brand voice.
- Optimize web pages with keyword-rich content, resulting in improved search engine rankings.
- Utilize digital publishing platforms to prepare well-structured drafts.
- Continuously improved website architecture by implementing responsive design principles, enhancing the mobile user experience.
- Developed comprehensive style guides that established brand voice and visual elements across all digital channels, leading to increased brand consistency and recognition.
- Utilized analytics tools to monitor performance metrics and refine content strategies accordingly, ensuring continuous improvement in online engagement levels.
- Strengthened content through proofreading and editing.
Digital Content Writer
Wafy For Business Consulting & Services
Jeddah, Mecca Region
07.2019 - 07.2023
- Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
- Managed content distribution to online channels and social media platforms.
- Conducted online research to obtain relevant information and materials.
- Coordinated with marketing and design teams to illustrate articles.
- Used content management system to analyze user engagement and website traffic metrics.
- Created content with SEO keywords.
Assistant of Training & Development Manager
Disabled Children Association, DCA
Jeddah
09.2011 - 02.2018
- Helped in design and expand training and development programs based on needs of organization and individual
- Organized training programs, informing employees about it.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
Editor
Saudi Tourism Guidance Company
Jeddah
01.2009 - 01.2011
- Created and edited advertorials and articles
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Researched topics to create accurate and engaging content.
Education
Bachelor of arts - Mass Communication (Advertising & Public Relation)
October University For Modern Sciences And Arts
Cairo, Egypt 01.2003 - 2009.04
Skills
- Creative Writing
Attention to Detail
CMS expertise
Digital publishing
Content scheduling
Research
Advanced MS Office Suite
Information gathering and analysis
Timeline
Digital Content Specialist
IKEA - Alsulaiman Group
02.2024 - Current
Digital Content Writer
Wafy For Business Consulting & Services
07.2019 - 07.2023
Assistant of Training & Development Manager
Disabled Children Association, DCA
09.2011 - 02.2018
Editor
Saudi Tourism Guidance Company
01.2009 - 01.2011
Bachelor of arts - Mass Communication (Advertising & Public Relation)
October University For Modern Sciences And Arts
01.2003 - 2009.04
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