Alaa Butt
Munich
Summary
Dynamic marketing professional with extensive experience in content creation, campaign management, and media buying. Proven track record of boosting engagement and driving growth for brands like Nestle and MG Motors through data-driven decisions. Proficient in Google Analytics and Google Ads. German Residence Permit holder. Looking for roles in Digital Marketing (social media, paid ads).
Overview
6
6
years of professional experience
1
1
Certification
Work History
Working Student (Marketing & Communications)
TSCNET Services GmbH
2022.09 - 2023.09
- Created engaging content; 5+ blog posts, email newsletters, and SEO optimization, achieving 60% clickthrough rate for the monthly newsletter and 23% increased company website traffic
- Implemented a structured communication plan by coordinating with senior management and utilizing project management tools, resulting in a 20% reduction in project turnaround time.
- Managed company social media profiles by developing and posting regular content, which increased follower engagement by 32%
- Engaged with key stakeholders through regular updates and presentations, ensuring alignment and support for marketing initiatives
Junior Marketing Manager
Maple Leaf Cement Factory Limited
2021.01 - 2021.09
- Executed marketing strategies with a budget of EUR 1.3 Million, optimizing budget allocation with a 23% ROI
- Coordinated across sales and logistics teams to boost lead generation by 19% and quarterly sales by 7%
- Spearheaded 7 nation-wide launch events for a new brand, increasing customer base by 18%
- Led the creation of a customer loyalty program by analyzing purchasing data and customer feedback, resulting in a 15% increase in repeat purchases.
Client Services Lead
Activemedia
2019.09 - 2021.01
- Acted as the primary liaison for clients, overseeing the execution of over 20 online and offline campaigns
- Managed day-to-day campaign metrics, performed A/B testing and optimized landing pages to achieve 11% conversion rate for a client
- Researched market to identify online trends and competitors' strategies
- Analyzed key performance metrics to measure campaign effectiveness, reducing cost-per-acquisition by 10%
- Collaborated cross-functionally with content, design, and client teams to increase company revenue by 12%.
Management Trainee Officer
MCB Bank Limited
2017.07 - 2019.09
- Managed a EUR 6 Million+ portfolio of clients by providing personalized financial advice and services, ensuring client satisfaction and retention
- Developed sophisticated Microsoft Office Suite templates for budgeting and reporting by leveraging advanced Excel functions and data visualization techniques, enhancing financial tracking and reporting accuracy
- Implemented process improvements by identifying inefficiencies in financial reporting and introducing streamlined workflows, increasing operational efficiency by 15%
Education
Triple M.Sc. in Management (Strategy and Change Management) -
Ludwig-Maximilians-Universität München (Germany), emlyon business school (France) and Lancaster University (England)
Munich, Germany01.2023
B.Sc. Double Major in Economics and Finance -
Lahore School of Economics
Lahore, Pakistan01.2017
Skills
- Google Ads
- Google Analytics
- Notion
- Meta Ads
- Hubspot
- Stakeholder Management
- Project Management
- Marketing Strategy
- Data Analysis
- Project Planning
- Written Communication
- Microsoft Office
Certification
- AI-Powered Shopping Ads - Google
- Google Display Ads - Google
Timeline
Working Student (Marketing & Communications)
TSCNET Services GmbH
2022.09 - 2023.09
Junior Marketing Manager
Maple Leaf Cement Factory Limited
2021.01 - 2021.09
Client Services Lead
Activemedia
2019.09 - 2021.01
Management Trainee Officer
MCB Bank Limited
2017.07 - 2019.09
Triple M.Sc. in Management (Strategy and Change Management) -
Ludwig-Maximilians-Universität München (Germany), emlyon business school (France) and Lancaster University (England)
B.Sc. Double Major in Economics and Finance -
Lahore School of Economics
- AI-Powered Shopping Ads - Google
- Google Display Ads - Google
Similar Profiles
Alska SchererAlska Scherer
General Counsel & VP Corporate Services at Star Alliance Services GmbHGeneral Counsel & VP Corporate Services at Star Alliance Services GmbH
Stephen OneleStephen Onele
Physical Security Officer at Munich Security Services GmbHPhysical Security Officer at Munich Security Services GmbH
Nathalie RoothNathalie Rooth
General Manager at Serco Services GmbHGeneral Manager at Serco Services GmbH