Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
OfficeManager
Alaa Hajj Hassan

Alaa Hajj Hassan

Managing Director Azelis KSA
Riyadh

Summary

Highly motivated and goal-oriented person demonstrated a flexible and adaptive mindset throughout years of experience in the Chemicals & Raw Material industries. Successful track record in all phases of sales, from regional sales to developing and growing new businesses, as well as country management and market strategy formulation to increase revenues across the chemical and additives sectors varying between Food & Health, Oil & Gas, Pharma, and Industrials. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
10
years of professional experience
11
11
years of post-secondary education
3
3
Languages

Work History

Managing Director KSA

Azelis
Riyadh
11.2018 - Current
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies for all chemical sectors including and not limited to Pharmaceuticals, Food, Industrials, Oil & Gas, as well as Home and Personal Care.
  • Managed over 450 customers in Saudi Arabia.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Develop, review, update, and implement business strategic planning, including sales, financial performance, and new product development Develop and implement long-range goals and objectives to meet business and profitability growth objectives Analyze activities, costs, operations, and forecast data to determine affiliate progress toward stated goals and objectives.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Continually assessed company progress, sales, and marketing successes
  • Ensured overall delivery and quality of affiliate's service to customers
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Optimized distribution stock management (minimization working capital requirement)
  • Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Identified acquisition targets and implemented change management and network restructuring strategies.
  • Lead credit control committee
  • Controlled pricing for all products to maximize profitability as well as key Balance Sheet elements and ensured healthy cash flow.
  • Handled all affiliate’s legal contracts and ensured its legal compliance
  • Documented processes and drafted SOPs to comply with regulations and company policies.

MEA Regional Business Manager Oil & Gas

Azelis
MEA
04.2017 - Current
  • Lead the sales and development of the Oil & Gas sector in the Middle East as well as some African countries.
  • Managed operations peculiar to Oil & Gas, Petrochemical & Water Treatment sectors in MEA.
  • Drafted regulatory frameworks (legal, governmental, and compliance) with both principals and clients.
  • Provided technical advisory to Oil & Gas service companies in each of the countries in line with operators’ requirements.
  • Analyzed Data peculiar to Global Chemical Specialties Market.
  • Coached members of the Oil & Gas teams and monitored their KPIs.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Proven ability to learn quickly and adapt to new situations.
  • Proved successful working within tight deadlines and fast-paced environment.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Sales Manager

Azelis
GCC (KSA, UAE, Kuwait, Oman, Qatar, Bahrain)
01.2016 - 03.2017
  • Sales and development of Oil & Gas specialty chemicals in the GCC region.
  • Secured a start-up portfolio of Oil & Gas clients in GCC (KSA, UAE, Kuwait, Oman, and Qatar).
  • Elaborated a well-defined Market Map for the Oil & Gas sector in the GCC.
  • Planned and forecasted sales for the Oil & Gas sector.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Resolved customer issues quickly to close deals and boost client satisfaction.

Sales Engineer

Azelis
01.2015 - 12.2015
  • Responsible for the local sales of oilfield specialty chemicals in KSA Contributed to starting a new partnership with local establishments in KSA (Start-Up Office)
  • Analyzed market trends, competitor performance and product strengths.
  • Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
  • Designed and delivered product training for clients.
  • Gained customer acceptance by demonstrating cost reductions and operations improvements.
  • Reviewed customer inquiries to understand project scope while managing internal delivery mechanisms.
  • Captured opportunities for additional sales during project implementation and rollout with existing accounts.
  • Provided sales forecasts for product sales opportunities within assigned accounts.
  • Oversaw detailed program rollout from initiation to production and sustainment.
  • Developed and implemented pursuit plans for opportunities within assigned key accounts.
  • Attended trade shows and seminars to promote products and network with industry contacts.
  • Recommended changes, improvements, or enhancements in products to product development team based on customer feedback.

Plant Engineer

Indevco
Jeddah
01.2014 - 07.2014
  • Worked in training program as Plant Engineer Intern in Jeddah.
  • Factory, responsible for Blown Film Extrusion, Cast, Recycling, and Compounding processes.
  • Created standardized set-ups for staff workstations and tools to streamline opening and closing operations.
  • Maintained open communication channels to verify prescribed operational levels for equipment and tasks.

Education

MBA - General Management

EMBA London Business School
Dubai, UAE
07.2023 - 12.2025

Bachelor of Engineering - Chemical & Petroleum Engineering

American University of Beirut
Beirut, Lebanon
01.2012 - 05.2015

Bachelor of Science - Chemistry

American University of Beirut
Beirut, Lebanon
09.2009 - 05.2015

High School Diploma -

Rafic Hariri High School
Saida, Lebanon
08.2008 - 08.2008

Skills

Sales & Profit Optimization

undefined

Accomplishments

  • Designed, planned, and oversaw the implementation of mega investments for Azelis in the Kingdom of Saudi Arabia
  • Achieved a mega project with a key account/multinational company; Oversaw a 4-year supply agreement and managed an annual portfolio of $50 Million+worth of Chemical Specialties
  • Reduced debts by 90% during a timeline of 8 months
  • Achieved a 300%++ Turnover and Margins above budgeted figures for years 2019 to 2022
  • Achieved record sales in 2023 - Top 5 countries in MEA region

Timeline

MBA - General Management

EMBA London Business School
07.2023 - 12.2025

Managing Director KSA

Azelis
11.2018 - Current

MEA Regional Business Manager Oil & Gas

Azelis
04.2017 - Current

Sales Manager

Azelis
01.2016 - 03.2017

Sales Engineer

Azelis
01.2015 - 12.2015

Plant Engineer

Indevco
01.2014 - 07.2014

Bachelor of Engineering - Chemical & Petroleum Engineering

American University of Beirut
01.2012 - 05.2015

Bachelor of Science - Chemistry

American University of Beirut
09.2009 - 05.2015

High School Diploma -

Rafic Hariri High School
08.2008 - 08.2008

Similar Profiles

CREATE PROFILE
Alaa Hajj HassanManaging Director Azelis KSA