ALAA KHANDASH

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
• Performed market segmentations, targeting and positioning for each product line.
• Managed workflow between staff, coordinating documents and creative material distribution.

• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Planned and executed events and marketing programs to increase qualified leads.

• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
• Developed insights on marketing campaigns to assess performance against goals.

Providing technical guidance to engineering teams and top management. Supporting established organizational objectives by developing goals and strategies. Presenting budgets and plans. Finding and implementing ways to improve cost-efficiency.