Alaa Khreisat
Riyadh,Saudi Arabia
Summary
am passionate about leveraging data to drive business innovation and operational efficiency. I have successfully led cross-functional teams in developing and executing advanced data analytics strategies, delivering actionable insights that optimize network performance, customer experience, and revenue growth.
My expertise spans data monetization, customer segmentation, and predictive modeling, with a strong focus on utilizing cutting-edge technologies like machine learning, cloud platforms, and business intelligence tools. I have a proven track record of partnering with executive leadership to craft data-driven strategies that align with business goals and drive bottom-line results.
With a deep understanding of telecom-specific analytics, including customer churn, network optimization, and revenue forecasting, I have consistently demonstrated the ability to influence strategic decision-making at all levels of the organization. I am committed to fostering a data-first culture, continuously advancing analytics capabilities, and positioning the company at the forefront of digital transformation.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Data Analytics Director
Zain KSA
riyadh, Saudi Arabia
10.2019 - Current
- Define and execute the company-wide data analytics and monetization strategy aligned with business objectives.
- Develop and manage enterprise analytics platforms and business intelligence frameworks.
- Lead a multidisciplinary team of data scientists, data analysts, and engineers.
- Collaborate with cross-functional teams (product, marketing, finance, operations, network, etc.) to identify and deliver data-driven solutions.
- Design and implement advanced analytics, AI/ML models for use cases such as:
Customer segmentation
Churn prediction
Network optimization
Campaign targeting
Revenue forecasting - Oversee data governance, quality, security, and compliance initiatives to ensure trustworthy and ethical use of data.
- Identify, evaluate, and execute data monetization opportunities, including:
Developing commercial data products
Enabling data partnerships and APIs
Creating anonymized or aggregated datasets for resale or ecosystem sharing - Work with legal, compliance, and privacy teams to ensure responsible data monetization practices.
- Develop dashboards, KPIs, and reporting frameworks to support decision-making at all levels.
- Drive a data-first mindset across departments through training, tools, and advocacy.
Customer Centric Management Sr. Manager
Zain KSA
Riyadh, Riyadh Region
08.2013 - 10.2019
- Develop and lead the Customer Experience Management (CEM) strategy, ensuring alignment with business objectives and customer expectations.
- Oversee customer journey mapping, experience design, and the continuous improvement of customer touchpoints.
- Design and manage Voice of the Customer (VoC) programs, including NPS, CSAT, CES, and transactional feedback loops.
- Lead cross-functional efforts to translate customer insights into actionable business improvements.
- Use data analytics, feedback, and journey analysis to identify pain points and design solutions.
- Monitor CEM metrics and report regularly to senior leadership, highlighting trends, risks, and opportunities.
- Work closely with digital, operations, sales, and customer service teams to ensure a cohesive and consistent omni-channel experience.
- Promote a customer-centric culture by embedding CX principles across all departments and initiatives.
- Support the development of self-service tools and digital touchpoints to increase convenience and personalization.
- Partner with product and marketing teams to align offerings and communication with real customer needs and behaviors.
Network Performance Manager
Nokia
Riyadh, Riyadh Region
08.2008 - 08.2013
- Monitor and analyze network performance KPIs (e.g., latency, throughput, availability, drop rate, handover success) across mobile, fixed, and core networks.
- Identify network degradations, faults, or capacity issues and drive root cause analysis and resolution.
- Develop and implement proactive performance optimization strategies to enhance customer experience and service quality.
- Collaborate with planning, engineering, and operations teams to ensure optimal network design, expansion, and upgrade execution.
- Lead cross-functional performance reviews and coordinate actions to meet SLAs, regulatory standards, and business targets.
- Utilize network analytics, visualization, and reporting tools to create dashboards and performance insights for management.
- Support the introduction of new technologies (e.g., 5G, VoLTE, SDN) by assessing their impact on performance.
- Manage vendor and partner relationships to ensure adherence to performance KPIs and contractual obligations.
- Participate in customer complaint analysis and resolution by correlating network-level data with customer experience reports.
Network Performance Sr. Engineer
Umniah
Amman, Jordan
10.2005 - 07.2008
- Monitor and analyze network KPIs (e.g., call setup success rate, drop call rate, data throughput, latency, packet loss) across radio, core, and transport domains.
- Identify performance degradations, capacity bottlenecks, or service-affecting issues using vendor tools and data analytics.
- Perform root cause analysis (RCA) on network issues and drive performance improvement initiatives.
- Conduct regular benchmarking, coverage analysis, and comparative reporting across regions, cells, or technologies (2G/3G/4G/5G).
- Generate detailed reports and dashboards using OSS tools and custom scripts to highlight trends and anomalies.
- Collaborate with planning, operations, optimization, and RF teams on configuration changes, parameter tuning, and technology rollouts.
- Support new site integration and ensure post-launch performance meets targets.
- Work closely with vendors and equipment suppliers to resolve network faults and maintain SLA compliance.
- Assist in automation of performance monitoring tasks using Python, SQL, or similar tools.
Education
Bachelor of Engineering - Electronics Engineering
Princess Sumaya University for Technology
Amman / Jordan 10.1998 - 06.2003
Skills
- Strategic vision and execution
- Business acumen
- Problem-solving mindset
- Curiosity and continuous learning
- Effective stakeholder engagement
- High data integrity and ethical judgment
- Excellent storytelling using data
Languages
English
Fluent
Arabic
Native
Timeline
Data Analytics Director
Zain KSA
10.2019 - Current
Customer Centric Management Sr. Manager
Zain KSA
08.2013 - 10.2019
Network Performance Manager
Nokia
08.2008 - 08.2013
Network Performance Sr. Engineer
Umniah
10.2005 - 07.2008
Bachelor of Engineering - Electronics Engineering
Princess Sumaya University for Technology
10.1998 - 06.2003
Similar Profiles
AHMED GHAZYAHMED GHAZY
Senior Corporate Sales Executive at Zain KSASenior Corporate Sales Executive at Zain KSA
EMAN ALBURAYMANEMAN ALBURAYMAN
Project Manager at Zain KSAProject Manager at Zain KSA
Eman BinhuaiashelEman Binhuaiashel
Senior B2B Business Analytics & Performance Specialist at Zain KSASenior B2B Business Analytics & Performance Specialist at Zain KSA