Alaa Mesbah
Jeddah,Saudi Arabia
Summary
Innovative Brand Management Leader, with knack for driving business growth and fostering collaborative team environments. Led multiple high-impact projects, resulting in significant revenue increases and improved operational efficiencies. Known for strategic thinking and cultivating long-term client relationships that enhance overall company performance.
Overview
2
2
Languages
1
1
Certification
3
3
years of post-secondary education
16
16
years of professional experience
Work history
Managing Partner, Head of Brand Advisors
Expillar Consultancy
Riyadh / Jeddah , Saudi Arabia
2025.03 - Current
Fractional Brand Director
Frand Company
Jeddah , Saudi Arabia
2024.01 - Current
Senior Brand Strategist
Up2wise Agency
Riyadh, Saudi Arabia
2023.04 - Current
Planning & Strategy Manager
Saudi Aramco
Yanbu Industrial City , Saudi Arabia
2017.05 - 2023.12
Planning & Strategy Specialist
Saudi Aramco
Eastern Region , Saudi Arabia
2010.02 - 2017.02
Education
Associate's degree - Mechanical Engineering Technology
Yanbu Industrial College
Yanbu, Medina Region 2007.02 - 2009.11
Skills
- Asset allocation strategy
- Asset valuation
- Brand awareness development
- Brand Strategy & Identity
- Brand licensing compliance
- Brand equity maximization
- Brand awareness
- Branding expertise
- Brand concept development
- Business modelling
- Business planning
- Budgeting and finance
- Budget management
- Creative visioning
- Critical evaluation
- Client communication
- Creative solution development
- Digital marketing proficiency
- Ethical business conduct
- Investment advising
- Marketing analytics mastery
- Market research techniques
- Metrics and kpis establishment
- Public relations acumen
- Project Management
- Product design experience
- Risk management intuition
- SWOT Analysis
- Strategic market planning
- Statistical analysis
- Sales strategy development
- Strategic thinking capability
- User experience design
Languages
English
Fluent
Arabic
Native
Certification
- Strategic Thinking , Harvard Business School
- Business Analyst Certification , EY Consulting
- OE Operational Excellence , Saudi Aramco
- General Business Ethics , Saudi Aramco
- Design Thinking Innovation , University of Maryland
- Digital Marketing Fundamental , Google Institute
- Entrepreneurship Advisory , KAUST
Accomplishments
- Invited Expert at National Industrial Development and Logistics Program (NIDLP)
- Guest Lecturer at the following organizations: UBT University / KAU / IAU / Ministry of Culture
Timeline
Managing Partner, Head of Brand Advisors
Expillar Consultancy
2025.03 - Current
Fractional Brand Director
Frand Company
2024.01 - Current
Senior Brand Strategist
Up2wise Agency
2023.04 - Current
Planning & Strategy Manager
Saudi Aramco
2017.05 - 2023.12
Planning & Strategy Specialist
Saudi Aramco
2010.02 - 2017.02
Associate's degree - Mechanical Engineering Technology
Yanbu Industrial College
2007.02 - 2009.11