AlaEddin Juma
Senior Products Manager - Channel Sales Manager
Riyadh
Summary
Dynamic Senior Product Manager with a proven track record at Ingram Micro, excelling in stakeholder & Resellers management and innovative product development. Achieved over 200% sales revenue growth through strategic planning and effective collaboration. Adept at leading teams and fostering strong partner relationships to drive market success and enhance product adoption. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Senior Product Manager
Ingram Micro
Riyadh, Riyadh Region
06.2024 - Current
- Established strong relationships with Vandor -Oracle , Resellers, fostering collaboration across departments for seamless product development.
- Managing the entire product line life cycle from strategic planning to tactical activities
- Increased product adoption by identifying the needs and developing innovative product features.
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
- Developing and implementing a company-wide-go-to-market plan, working with all departments to execute
- Analyzing potential partner relationship for the product
- Achieving 150% of Sales Revenue
EBU - Software Products Manager
Nahil Computers Company
Riyadh, Riyadh Region
01.2021 - 05.2024
- Maximized performance by monitoring daily activities and mentoring team members.
- Generated new business with marketing initiatives and strategic plans.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with more than 6 Software Technology Vendors like VMware, OpenText, Red Hat, Veritas, Commvault, Oracle, Symantec and others.
- Cross-trained existing employees to maximize team agility and performance.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Improved marketing to attract new customers and promote business.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Developed detailed plans based on broad guidance and direction.
- Set and achieved company defined sales goals.
- Achieved or exceeded company-defined sales quotas.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Developed, maintained and utilized diverse Vendors base.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Collaborated with supply vendors and distributors to purchase supplies with maximum discounts to achieve high profit.
- Achieve the Sales & Company goals by increase the sales revenue by more 100% for 2 consecutive years
Sales & Business Developer
Acorna Solutions
Amman, Jordan
04.2018 - 12.2020
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
- Delivered campaigns to solidify new client opportunities and generate new business.
- Collaborated with sales and marketing departments to support client acquisition.
- Consistently exceeded quotas through penetration of new accounts.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Met existing customers to review current services and expand sales opportunities.
- Developed, maintained and utilized diverse client base.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Achieved or exceeded company-defined sales quotas.
- Set and achieved company defined sales goals.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Attended monthly sales meetings and quarterly sales trainings.
Business Development Manager
Ocean Media Telecom
Riyadh, Riyadh Region
12.2014 - 01.2018
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Regional Sales Manager
Saudi Telecom Company
Riyadh, Riyadh Region
12.2013 - 11.2014
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Finalized sales contracts with high-value customers.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
Business Unit Manager& Product Manager
2P Perfect Presentation
Riyadh, Riyadh Region
01.2012 - 11.2013
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Developed detailed plans based on broad guidance and direction.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Defined clear targets and objectives and communicated to other team members.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Business Development Manager - E-commerce
FanaPay
Riyadh, Riyadh Region
01.2009 - 01.2012
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Met or exceeded sales goals and worked as team player in supporting other sales.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Maintained working knowledge of company products, services and promotions.
- Monitored website traffic and customer reviews to evaluate responses to site updates.
- Collaborated with search engine shopping specialists to place marketing content in desired online locations.
- Established and maintained e-commerce website to promote and sell products.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Monitored trends in online retail to identify new opportunities for growth.
- Tested website features and functionality for optimal performance.
- Researched and developed new products to meet customer demands.
- Developed relationships with suppliers to facilitate timely delivery of products.
- Analyzed customer feedback to identify areas of improvement in online shopping experience.
- Negotiated with suppliers to secure best prices for products.
- Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
- Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
Technical Development Manager
OneCard
Riyadh, Riyadh Region
12.2006 - 01.2009
- Directed product development efforts using industry-specific tools to increase sales and overall company productivity.
- Managed Onecard projects simultaneously for product lifecycle development.
- Drove data storage and business tools, effectively managing the technical team and providing guidance throughout development lifecycle.
- Developed departmental systems and procedures to better align workflow processes.
- Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching, and managing to enterprise targets.
Education
Bachelor of Science - Computer Information Systems
JORDAN UNIVERSITY OF SECIENCE AND TECHNOLOGY
Irbid, Jordan 09.2000 - 06.2004
Skills
Sales and marketing
Project Management
Leadership
Communication Skills
Driven & Self-Motivated
Teamwork and Collaboration
Problem-Solving
Multitasking Abilities
Stakeholder management
Staff management
Competitive market evaluation
Partner relationships
Certification
Microsoft Certified: Azure Fundamentals
Timeline
Senior Product Manager
Ingram Micro
06.2024 - Current
Nutanix Certified Sales Representative 2022
01-2022
Oracle Data Management Cloud Platform Sales Specialist
02-2021
EBU - Software Products Manager
Nahil Computers Company
01.2021 - 05.2024
Microsoft Certified: Azure Fundamentals
11-2020
Sales & Business Developer
Acorna Solutions
04.2018 - 12.2020
Business Development Manager
Ocean Media Telecom
12.2014 - 01.2018
Regional Sales Manager
Saudi Telecom Company
12.2013 - 11.2014
Business Unit Manager& Product Manager
2P Perfect Presentation
01.2012 - 11.2013
Business Development Manager - E-commerce
FanaPay
01.2009 - 01.2012
Technical Development Manager
OneCard
12.2006 - 01.2009
Bachelor of Science - Computer Information Systems
JORDAN UNIVERSITY OF SECIENCE AND TECHNOLOGY
09.2000 - 06.2004
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