ALBATOUL ALMARSHEDI
https://www.linkedin.com/in/albatoul/
Summary
Business Development Professional with over 4 years of experience driving strategic growth across Saudi Arabia’s public sector. Proven expertise in expanding key accounts, leading government RFP responses, and executing high-impact market entry strategies. Skilled in client acquisition, stakeholder engagement, and government relations, with a strong command of CRM optimization (HubSpot) and data-driven decision making.
Certified in Project Management (PMP®) and Business Analysis (ECBA™), recognized for delivering compelling proposals, securing long-term partnerships, and aligning business objectives with actionable outcomes.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Business Development
BI Consulting
07.2024 - Current
- Secured two consulting projects with the Riyadh Municipality, significantly contributing to the firm’s public sector portfolio growth and strengthening client relationships.
- Identified and pursued new business opportunities, expanding the firm’s market presence within the consulting and human capital sectors.
- Identify potential business prospects using market insights.
- Craft and manage high-impact proposals and RFP responses in collaboration with consulting, strategy, and operations teams.
- Maintain strong relationships with key decision-makers in ministries and authorities, positioning the firm as a trusted advisory partner.
- Coordinate with internal teams to ensure client requirements are translated into deliverable services with high satisfaction.
- Lead negotiations and close complex deals that support long-term revenue generation and partnership development.
- Identified and pursued new business opportunities, expanding the firm’s market presence within the consulting and human capital sectors.
- Represent BI Consulting in high-level meetings, events, and forums to enhance brand presence and market positioning.
Business Development Supervisor
Etmam Business Solutions
03.2024 - 07.2024
- Formulated business growth plans and identified new sectors for expansion, boosting client portfolio.
- Optimized lead generation funnel and improved conversion rates through targeted prospecting.
- Prepared business cases and proposals tailored to client pain points and competitive positioning.
- Tracked KPIs to enhance forecasting, resource allocation, and client engagement quality.
Acting Business Development Manager
Areeb for Human Resource
11.2023 - 03.2024
- Directed high-impact projects with government clients, including Ministry of Tourism.
- Led contract negotiations and stakeholder engagement strategies to build long-term relationships.
- Managed execution timelines and ensured on-budget project delivery aligned with strategic goals.
- Worked with marketing to craft client presentations and elevate brand visibility in the market.
Business Development Specialist
Areeb for Human Resource
12.2021 - 11.2023
- Conducted sector research and initiated outreach campaigns that drove a 30% increase in qualified leads.
- Built trusted relationships with key stakeholders in government and private sector.
- Developed integrated CRM workflows and analytics dashboards for improved lead tracking.
- Collaborated with operations and HR teams to ensure successful onboarding and project alignment.
HR Specialist
CCC by STC
05.2021 - 12.2021
- Managed recruitment lifecycle including sourcing, interviewing, and onboarding processes.
- Designed employee retention strategies and facilitated internal training programs.
- Resolved employee concerns and conducted workplace investigations with HR leadership.
Education
Business Administration Diploma -
Imam Mohammad Ibn Saud Islamic University
Riyadh, Saudi Arabia01.2019
Skills
- Project management
- Strategic Market Penetration
- Public Sector Engagement
- Government Relations
- Key Account Expansion
- RFP and bid management
- CRM & Sales Pipeline (HubSpot)
- Client Relationship Management
- Commercial negotiations
- KPI Reporting
Certification
Entry Certificate in Business Analysis (ECBA)
Project Management Professional (PMP)® Certification from PMI
Timeline
Senior Business Development
BI Consulting
07.2024 - Current
Business Development Supervisor
Etmam Business Solutions
03.2024 - 07.2024
Acting Business Development Manager
Areeb for Human Resource
11.2023 - 03.2024
Business Development Specialist
Areeb for Human Resource
12.2021 - 11.2023
HR Specialist
CCC by STC
05.2021 - 12.2021
Business Administration Diploma -
Imam Mohammad Ibn Saud Islamic University
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