ALI AL-SALEH

Own the end-to-end business management of strategic vendors including BISSELL, De’Longhi Group, and Group SEB, driving growth across selection, pricing, and supply chain performance.

Key Achievements & Impact:

• Optimised commercial terms and pricing strategy to enhance buy-box competitiveness across key brands.
• Expanded exclusive product selection in Saudi Arabia to enhance catalogue depth and drive incremental revenue share across core categories.
• Established comprehensive vendor partnerships, utilising strategic communication and negotiation skills to reinforce commitment and achieve full-year coupon funding.
• Drove vendor participation in major retail events through strategic deal planning and comprehensive stock readiness.
• Identified and scaled growth opportunities through data-driven insights to enhance conversion availability and boost overall category performance.

Core Responsibilities:

• Conduct commercial negotiations with vendors on pricing, funding, and terms to secure advantageous agreements that foster profitability and competitiveness.
• Own selection strategy, including onboarding new ASINs and expanding depth across high-impact categories
• Engage with supply chain teams, utilising inventory management systems to optimise confirmation rates and maintain stock levels during periods of heightened demand.
• Manage promotional planning and execution across key events, ensuring alignment on deals, pricing, and inventory readiness
• Optimize catalogue content and localization to improve discoverability and customer conversion

• Managed multiple consumer electronics brands including HONOR, Nokia, OPPO, Motorola, WIKO, and TECNO.
• Led vendor negotiations on pricing, product assortment, and promotional participation across mobile and accessories categories.
• Managed go-to-market strategy for new product launches, including assortment planning and promotional execution.
• Coordinated closely with marketing and e-commerce teams to execute co-marketing campaigns and promotional activities.
• Maintained category profitability across mobiles, tablets, and accessories through pricing strategy and margin optimization.
• Sourced new vendors and negotiated partnerships for digital services including e-vouchers and connectivity solutions.
• Recovered 1,000 basis points in year-on-year category profitability through improved pricing governance and vendor negotiations.

• Generated daily and weekly business reports to facilitate informed decision-making for category performance and vendor management.
• Coordinated item creation processes alongside vendor assignments, ensuring accurate purchase order cost adjustments across multiple product categories.