ALI RUDAYNI MOHAMMED
Riyadh,Saudi Arabia
Summary
Results-oriented professional with deep expertise in trade marketing tools and channel partner relationships. Proficient in executing digital marketing and advertising strategies, alongside sales promotion initiatives. Experienced in trade marketing analysis, product launches, and retail operations, with strong skills in negotiation and account management. Focused on optimizing trade spend and enhancing market positioning through effective project management.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work history
Trade Marketing Director
Othaim Company
01.2023 - 01.2024
- Assisted in managing marketing department functions and observing market trends.
- Supported coordination of marketing campaigns and evaluating their effectiveness.
- Collaborated with marketing agencies to facilitate various marketing activities.
- Contributed to the development of marketing strategies for new products and services.
- Reviewed current marketing campaigns for weaknesses and proposed solutions within budget.
- Helped identify potential new markets and assisted in creating entry plans.
- Aided in managing project budgets and coordinating cross-functional teams.
Assistant Trade Marketing Manager
Almarai Company
01.2019 - 01.2022
- Responsible for the Management of National In-Store Sampling Plans for Foods and Dairy, Juice & Bakery and Poultry (10,800+ sessions and Customers)
- Responsible for National Key Account Promotion Plans for Dairy, Foods, Juice, Bakery, Infant formula and Poultry in KSA (circa 600+ SKU’s)
- Responsible for National Key Account Promotion Communications (1,000+ promotions per annum)
- Leads a team of 4 dedicated Trade Marketing Supervisors in HO and 5 regional team
- Manage POSM, Activations and Sampling activities, Creative Agencies, RFIs and Plan the annual budget
- Leads cross functional discussions with Marketing Managers, Key Account Managers, Regional Merchandising Managers and Supervisors and track the activities through regional team
- Oversight the day to day trade marketing activities to make sure smoothly operation and implementation
- Coordinate with agencies, key accounts, sales and merchandising team to make sure effective communication and right implementation at the right time with alignment of brand strategy
- Track the competitors activities (CPI) report to their pricing, promotions and activities and report in the commercial meeting
- Conduct market visit, seasonal roadmaps, regional visit as part of the trade marketing responsibilities
- Identify the best practice and consider all the up to date activities that will help in achieving the company financial targets
Trade Marketing Promotions Supervisor
Almarai Company
01.2017 - 01.2019
- Assisted in preparing and tracking trade alerts for key account customers.
- Supported the management of new product listing alerts, ensuring bilingual maintenance in Arabic and English.
- Contributed to the creation of the monthly national in-store sampling plan for existing and new products.
- Aided the marketing department in executing appropriate advertising and timely promotions.
- Reviewed and assessed the quarterly promotion plan alongside the marketing team and key account managers.
- Compiled weekly competitor promotion intelligence reports for dairy and bakery sectors.
- Coordinated product sampling for specific categories.
- Facilitated sponsorship request activities with marketing to promote Almarai products through event sponsorship and community initiatives.
Merchandiser Supervisor
Almarai Company
01.2015 - 01.2017
- Reporting to the Regional Merchandising Manager (RMM) and leading a team of 73 staff
- Having 2 leads for different regional areas in Riyadh
- Monitor and ensure maintenance of merchandising standards in assigned area
- Develop and maintain an effective activity schedule and ensure compliance to time frame, evaluate and maintain staff’s KPI
- Coordinate with store managers and design various store décor plans and provide upgrades
- Analyze store observation programs and validate various store processes
- Monitor planograms for store sections and allocate resources appropriately
- Manage and evaluate all financial documents, prepare reports and initiate all sales decisions
- Ensure compliance to all government policies and implement processes accordingly
- Develop good customer care service programs and perform regular troubleshooting on same
Operations Officer
The Oxford Partnership
01.2014 - 01.2015
- Involved in the start-up and day to day operational activities as Operations Officer with GEMS Education, The Oxford Partnership in the Northern region
- Provided project management support to service functions such as IT, Marketing, Personnel, Finance, Facilities & Grounds, and Support Services to maximize service delivery at the most efficient cost
- Reported directly to the Interim CEO, TOP Colleges of Excellence and served as a member of the Management Team
- Ensured organizational effectiveness by providing leadership for the organization’s financial and operations functions
- Identified and implemented opportunities for service improvement in line with the overall company strategy, including management of external service delivery partners where required
- Maintained appropriate systems for measuring necessary aspects of operational management to ensure timely submission of reports to senior management
Quality Control Analyst
Riyadh Pharma
01.2012 - 01.2014
- Joined Riyadh Pharma factory (pharmaceutical company) in 2013 after returning from Australia
- Worked as Quality Control Analyst in the Quality Assurance Dept
- Responsible for examining finished pharmaceutical products to ensure they meet standards before batch release
- Utilized various pharmaceutical analytical instruments such as inferred spectroscopy and HPLC for product material analysis
- Compared analysis figures with published standards
- Riyadh Pharma factory (pharmaceutical company)
Customer Service Assistant Manager
BigW
Gold Coast
01.2010 - 01.2012
- While I was doing my degree in Australia I worked as a Cashier part-time at BIG W a retail store at the city of Gold Coast
- Receiving payments from customers by cash, credit cards and vouchers
- Counting money in cash drawers at the beginning of shifts to ensure that amounts are correct and that there is adequate change
- Became cashier supervisor and subsequently held a position as customer service assistant manager
- Worked to look after the customers and meet their expectations
Education
Bachelor of Pharmacy - Pharmaceutical Sciences
Griffith University
Gold Coast 01.2009 - 11.2012
Skills
- Trade marketing tools usage
- Results-Driven approach
- Channel partner relationships building
- Trade marketing analysis
- Product launch expertise
- Retail chain operations understanding
- Retail space negotiations
- Trade relationship management
- Field sales understanding
- Digital marketing proficiency
- Advertising strategies execution
- Sales promotion strategy
- Tactical execution
- Creative merchandising ideas
- E-Commerce platforms
- Trade spend optimisation
- Negotiation tactics
- Retail merchandising
- Budget handling
- Customer relationship management
- Account management
- Project Management
- Market positioning
KEY ACHIEVEMENTS
- Campaign Effectiveness Boost: Increased campaign effectiveness by over 30% through strategic market analysis and targeted marketing initiatives.
- B2B and B2C Marketing Strategies: ATL and BTL campaign launches with OOH and media agencies negotiating skills.
- Successful Product Launches: Led a team that successfully launched 50+ new products, increasing market share by 25% in one year.
- In-store Campaigns Success: Executed 10,800+ in-store sampling sessions, boosting customer engagement by 40% in six months.
- Key Account Promotions Growth: Managed 600+ key account promotion plans, resulting in a 30% increase in sales revenue.
Timeline
Trade Marketing Director
Othaim Company
01.2023 - 01.2024
Assistant Trade Marketing Manager
Almarai Company
01.2019 - 01.2022
Trade Marketing Promotions Supervisor
Almarai Company
01.2017 - 01.2019
Merchandiser Supervisor
Almarai Company
01.2015 - 01.2017
Operations Officer
The Oxford Partnership
01.2014 - 01.2015
Quality Control Analyst
Riyadh Pharma
01.2012 - 01.2014
Customer Service Assistant Manager
BigW
01.2010 - 01.2012
Bachelor of Pharmacy - Pharmaceutical Sciences
Griffith University
01.2009 - 11.2012