Dynamic and enthusiastic professional with exceptional communication and negotiation skills. Proven ability to lead teams to achieve results, manage budgets, and meet deadlines under pressure. Adept at problem-solving, client relationship building, and competitor analysis. Demonstrates ownership and loyalty with a friendly attitude. Skilled in market analysis, customer retention tactics, and delivering compelling presentations and proposals.
Hi, I’m
Ali Shosha
Jubail,Saudi Arabia
Summary
Overview
20
years of professional experience
4
years of post-secondary education
Work history
Arabian Trading Supplies-Mars DivisionSouth
Unit Sales Manager
01.2023 - Current
Job overview
- Displayed energy and enthusiasm in fast-paced environment.
- Leveraged strategic networking to create new business opportunities.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed appropriate resources to meet needs of diverse audiences.
- Engaged with stakeholders to build relationships and brand awareness.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Applied positive customer service approach to increase satisfaction levels.
- Oversaw daily operations to achieve high productivity levels.
- Forecasted sales trends to plan team resourcing.
- Delivered services to customer locations within target timeframes.
Arabian Trading Supplies (MARS Division)Jubail, Saudi Arabia
Unit Sales Supervisor-WIN
12.2020 - 01.2023
Job overview
- Convert the unit sales objective to all the subordinates' team within the unit
- Coach all team within the unit to ensure they are equipped, trained, and motivated to achieve objectives
- Review progress versus objective at weekly meetings and take corrective action as appropriate
- Manage the unit budget for activities and temporary credit and take proactive measures to meet the ATS strategy
- Report competitive activities to the Regional Sales Manager as and when it happens
- Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the area by gaining the active support of the trade
- Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
- Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible
- Provide trade marketing and distribution information and reports on performance and accounts to ensure that the Regional Manager, the key account handlers, and the Brand Marketing team are fully informed at all times
- Analysed sales reports to identify trends and update strategies.
- Managed customer queries to improve overall service experience.
Arabian Trading Supplies (MARS Division)Riyadh, Riyadh Region
Team leader
02.2016 - 11.2020
Job overview
- Managing a sales force of seven Salesmen including two credits salesman to achieve monthly sales targets
- Setting annual KPIs for the team, and observe the implementation and interfere where needed to assess and develop according to the plan
- Opening new root
- Developing new clients providing superior service
- Training and coaching of the team to ensure the sales operational efficiency
- Maintaining, developing, and growing sales and profit objectives in all Minimarket customers
- Ensuring stability of the business through regular monthly/quarterly joint meetings with customers
- Following up on delivery and payments from key customers
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Used multi-source data to determine sales and delivery terms for products and services.
- Reported on team performance to higher leadership, proactively offering action for areas of improvement.
Arabian Trading Supplies (MARS Division)Riyadh, Saudia
Sales Supervisor
02.2013 - 03.2016
Job overview
- Set clear and deliver objectives that are consistent with the Company's goals with each member of the territory team
- Review progress versus objectives at weekly meetings and take corrective action as appropriate
- Ensure clear communication and commitment to pricing and promotions
- Follow up on the update of the Territory Scoreboard minimum on a weekly basis
- Provide recognition and feedback to the Territory Sales Team
- Lead problem solving
- Assess performer capability through WORK
- WITHS and ONEwithONES providing development feedback to the Customer Representatives & the Territory Team
- During WORK
- WITHS, model desired behavior by making demonstration calls
- Maintain records of WORK
- WITH objectives and progress for each Team Member
- Align with Sales Capability Manager to deliver group training as required
- Support successful execution of core work (delivery, backroom management, merchandising, and equipment)
- Maintain a physical presence in the territory to ensure understanding of customer's needs
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Negotiated deals with suppliers, securing best prices for products.
Coca-Cola EgyptTanta, Egypt
Territory development manager
01.2011 - 01.2013
Job overview
- Managing a sales team of 10 Salesmen and five drivers
- Follow up display, distribution, and achievement by salesman
- Open new customers and new roots
- Grew annual revenue by 20% with targeted sales and marketing strategy.
- Optimized sales methods to best engage, acquire and retain customers.
- Led product demonstrations at trade shows and exhibitions to attract potential clients.
- Managed team of 15 staff, driving performance with motivational strategies to exceed sales targets.
- Conducted regular training sessions for sales teams for enhanced performance.
Coca-Cola Egypt
Credit-Salesman
01.2009 - 12.2010
Job overview
- Sell and execute all authorized products, packages, and promotions
- Solicit new opportunities and source ADR support against these
- Manage stock levels to ensure continuous availability and regulation rotation
- Fill and rotate all shelf, displays, and equipment to Coca-Cola Company standards
- Properly price product
- Utilize point of purchase material
- Participate in problem-solving meetings
Coca-Cola EgyptTanta, Egypt
Direct Salesman
03.2008 - 01.2009
Job overview
- Following KPI (Key Performance Indicator)
- Following target day by day
- Opening new customers
- Following SOS (Share Of Shelf)
- Handling complaints and difficult customers
- Achieved monthly sales and performance KPIs for improved team success.
- Profiled prospective customers to determine ideal selling strategy resulting in closed sale.
- Detailed and demonstrated products' characteristics and functions.
Italian Egypt for ParqueCairo, Egypt
SALES Indoor
06.2005 - 09.2008
Job overview
- How to communicate with customers
- Convinces the customers with the Products
- Serviced air conditioning units for optimal cooling during summer months.
- Oversaw production of summer collection to ensure high-quality output.
Education
Tanta Universityegypt
Bachelor of Commerce from Accounts and Business Administration
09.2004 - 06.2008
University overview
Skills
- GOOD COMMUNICATION AND NEGOTIATION SKILLS
- CAPABLE OF LEADING TEAMS TO ACHIEVE RESULTS
- PROBLEM SOLVING SKILLS
- OWNERSHIP & LOYALTY
- DYNAMIC, ENTHUSIASTIC AND HAVING A FRIENDLY ATTITUDE
- CAPABLE OF WORKING UNDER PRESSURE AND MEET DEADLINES
- Budget management
- Presentations and proposals
- Customer retention tactics
- Competitor analysis
- Client relationship building
- Negotiation proficiency
- Market and competitive analysis
Languages
Arabic
English
Personal Information
Personal Information
- Date of birth: 12/12/85
- Nationality: Egyptian
- Marital status: Married
- Visa status: Residency Visa (Transferable)
Affiliations
Affiliations
- Football Player
References
References
References available upon request.Timeline
Unit Sales Manager
Arabian Trading Supplies-Mars Division
01.2023 - Current
Unit Sales Supervisor-WIN
Arabian Trading Supplies (MARS Division)
12.2020 - 01.2023
Team leader
Arabian Trading Supplies (MARS Division)
02.2016 - 11.2020
Sales Supervisor
Arabian Trading Supplies (MARS Division)
02.2013 - 03.2016
Territory development manager
Coca-Cola Egypt
01.2011 - 01.2013
Credit-Salesman
Coca-Cola Egypt
01.2009 - 12.2010
Direct Salesman
Coca-Cola Egypt
03.2008 - 01.2009
SALES Indoor
Italian Egypt for Parque
06.2005 - 09.2008
Tanta University
Bachelor of Commerce from Accounts and Business Administration
09.2004 - 06.2008
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