ALIAA H. ABBAS

Strategic Partner Liaison:
Managed end-to-end communication with key development partners such as Red Sea Global, Diriyah Gate, Jumeirah Makkah, Four Seasons Jeddah, Midad, Bank Albilad, and others; ensuring alignment of commercial objectives, timing, and deliverables.

Cross-Functional Coordination:
Orchestrated collaboration between development, operations, and sales teams to gather and vet technical and commercial requirements; developed comprehensive sales kits and marketing collateral for luxury property launches.

Luxury Residences Marketing & HNWI Engagement:
Devised and executed bespoke marketing strategies for branded residences, targeting high-net-worth individuals in KSA and strategic overseas markets to elevate brand positioning and drive premium property inquiries.

Operational Leadership:
Directed day-to-day office operations in KSA, supporting new project rollouts and maintaining process efficiencies across marketing, logistics, and vendor management.

Campaign Oversight & Quality Assurance:
Reviewed and approved all campaign materials (print, digital, video content, events), collaborating with design to iterate on assets, secure developer budget sign-off, and uphold brand standards.

Activation & Event Management:
Planned, led, and executed high-impact marketing activations and VIP showcase events; produced detailed, periodical reports and post-event analyses to inform ongoing strategy.

Data Integrity & Reporting:
Maintained inventory controls and ensured CRM content hygiene, coordinating updates with operations and digital teams to deliver end-of-month performance dashboards for each developer engagement.

• Heading group marketing activities for corporate, training and education sectors
• Restructuring and managing a team of 17 marcom specialists in different capacities
• Setting up the online payment platform for 18 training centres, 150+ SKUs
• Generating SAR4mn+ in consumer training sales from online marketing
• Rebranding for the schools management brand RAIS
• Running the schools enrolment campaign 2024/2025 SAR5mn
• Launching the 1st AI generated audiovisual advert for education, SAR5mn campaign
• Achieved SAR 70mn in revenue from new enrolments for the AY 2024/2025

• Responsible for core income and recurring revenue in commercial real estate
• Developing a strategic core income plan and budget for 19 different assets
• Liaising with stakeholders and operational teams for execution tactics
• Developing a budget for events, seasonal activities and activations calendar
• Working with partners and 3rd party providers for alliances and partnerships
• Coordinating an extensive events and entertainment calendar with assets managers
• Collaborating with Italian fashion consultants to develop a designer store brand and concept focused on high-end fashion and local designer products for retail

• Delivering development and marketing services primarily to real estate startups
• Management Advisory
• Brand Advocacy, Development & Storytelling
• Strategic Planning and Communication
• Digital Footprint Management
• Partners and Vendors Management
• Events and PR Management

Through structured, compassionate one-on-one coaching, reflective tools, and guided reframing, I help clients overcome overwhelm, clear mental clutter, and rewire limiting thought patterns. My approach blends NLP techniques, emotional intelligence, and perspective-shifting dialogue with spiritual and existential insight — guiding individuals back to clarity, alignment, and meaningful personal growth.

A concise snapshot of foundational roles that underpinned my luxury real estate and strategic marketing expertise

• Marketing Director, OUD “Orientals for Urban Development”
  Led brand development, launch campaigns, event planning, and influencer engagement for 14+ residential and commercial projects.
• General Manager, B1 Creative Studio by BBHolding
  Directed MarCom strategies and digital transformation initiatives for GCC clients.
• Marketing Director, Capital Developments
  Orchestrated full-cycle campaign planning, budgeting, and execution for Laguna Bay and Ein Sokhna destinations.
• Corporate Marketing & BD Manager, Hyde Park Properties for Development
  Executed corporate rebranding and strategic revenue initiatives to optimize park income.
• Marketing Manager ‘Marassi', Emaar Misr
  Developed multi-channel launch and seasonal campaigns for Marassi, Podium Mall, retail outlets, and several residential off-plan parcels and ready-to-move homes.
• Regional Marcom Manager, Gleeds Construction Consulting (ME & GCC)
  Elevated B2B brand profile via PR collaborations and trade events.
• Business Development Manager, Coldwell Banker
  Spearheaded GTM tactics and launch strategy for ‘New Homes' and CASA, managing project portfolio and building a network of 80+ agents across Europe & GCC.
• Business Development Manager, Global Investment Properties (Contract)
  Leading business development and marketing initiatives for property investment, developer consultancy, and second-home brokerage in Sharm El Sheikh.
• Senior Marketing Executive, Samcrete Development
  Managed end-to-end marketing activities for establishing the real estate arm and driving brand development and launch for Pyramids Heights and Aldau Heights.
• Regional Sales Manager – MENA, ACG-ITF
  Managed key accounts and trade-show sales across MENA, driving revenue growth and client engagement for a 16-industry events calendar.