Summary
Overview
Work History
Education
Skills
Assignments in the field of
Timeline
Generic

ALIRAZA SAYED

Business Manager
Jeddah

Summary

A dynamic professional with over 13 years of experience in Retail Sales and Operations, Distribution Management, Business Development, Team Management, and Sales Promotion. Currently employed as a Business Manager at Titan Company Ltd., in the Titan International Business Division, Kingdom of Saudi Arabia. Expertise in Retail and Retail Operations. Process Oriented Operations Experience in market exploration & development, appointing franchisees & channel partners, ROI workings, and sales goal achievement. Ability to formulate sales strategies & promotion plans for business generation. An excellent communicator with good interpersonal and analytical skills. Motivated by internal standards of excellence to overachieve expectations and exceed all set goals. Got “Exceeds Expectation” in Performance Appraisal for the year “2011-12,2012-13,2014-15, 2015-16,2018-19, 2019-20, 2022-23

Overview

20
20
years of professional experience

Work History

Business Manager – WEFA

Titan Company Ltd
11.2009 - Current
  • Develop business in new markets / launch new brands/products of the company in existing markets in line with the division's plans.
  • Market Intelligence: Collection and analysis of all sales data from each of the markets for trends and action.
  • Driving sales through all channels –Building Retail network and distribution across formats and markets, driving the retail agenda with the Associates
  • Improve business profitability through relevant product mix, judicious management of budgets, cost control etc.
  • Drive the brand and retail identity as relevant to build an impactful brand presence.
  • Anchor marketing initiatives for brand-building and cost-effective execution of activations
  • Help drive the digital agenda for the markets.
  • Responsible for meeting & exceeding set secondary & primary sales targets for watches
  • Enhancing the spread and quality of distribution while improving throughput and retail confidence from existing doors
  • Improving & maintaining relationship with distributors & dealers to help expand distribution & retail sales.
  • Ensure excellent In-shop and outdoor brand presence in each territory. High standards of planning and execution are expected.
  • Evolve, implement & monitor primary, secondary & retail sales schemes for maximum returns.
  • Regular market visits, extensively covering all key towns/outlets to review the brand progress and collect information on latest developments and resolve issues if any in co-ordination with the distributors. Ensure all dues are cleared on time.
  • Relevant marketing initiatives to grow brand awareness and stimulate retail sale. Trade, LFS, institutional, NTOs, Dept. Stores
  • Role & Contribution as a Business Manager – International Business

Business Manager

Titan International Business Division
- 07.2021
  • Efficient store operation to ensure revenue goal performance is achieved.
  • Maintained excellent relationships with stakeholders.
  • Consumer Metrics at a higher level
  • Trained and mentored teams of Store managers for hassle-free Operation
  • Identified and resolved customer issues to the satisfaction of all parties.
  • Prepared and reviewed Store Profitability every quarter
  • Evaluated staff performance and recommended improvements on a regular basis.
  • Prepared and analyzed Sales and consumer Metrics reports for to stakeholders.
  • Identified new markets for Expansion: Opened 6 New Stores across Territories (4 in Bangalore)
  • Customized BTL plans for stores and Bangalore City.
  • Role & Contribution as an Area Business Manager

Area Business Manager

Tanishq
04.2018 - 06.2021
  • Successfully managed all Channels (Retail & Trade – for Watches & Accessories) across North Karnataka
  • Successfully managed complete sales and retailing operations for World of Titan and FastTrack stores across territory
  • Responsible for planning & achievement of overall sales targets (Secondary and Primary).
  • Responsible for expanding Channel – 5 New Stores
  • Loyalty Program: - Customer information through Signet Enrollments
  • Responsible for sales activities pertaining to Dealers to improve secondary & Primary
  • Providing relevant market information and new products feedback to Product Managers
  • Role & Contribution as an Sr Sales Officer & Retail Executive

Area Business Manager

Tanishq
05.2015 - 03.2018
  • Planning, monitoring and execution of local promotional activities at store level, including BTL activities.
  • Significant contribution as a Senior Sales Officer -Titan Trade

Senior Sales Officer

Titan Trade
11.2009 - 04.2012
  • Successfully handled Key MBO’s.
  • Responsible for planning & achievement of overall sales targets. Drive the secondary sales and minimizing market outstanding.
  • Handled sales activities pertaining to Direct Dealers
  • Planning and execution of Retail Schemes in key MBO’s. (To increase High-end Watch sales)
  • Reviewing performance and profitability of business associates and appraising Distributor salesmen
  • Opened 2 New Titan Ones (Mini World of Titan)

Territory Sales in Charge

Kansai Nerolac Paints
02.2006 - 06.2009
  • Achieve monthly Primary sales target of the territory for the entire product range
  • Implement the company’s credit policy and collection management
  • Know the territory under coverage, number of outlets, business potential.
  • Ensure Distribution (product wise), Frequency of coverage.
  • Update and maintain dealer records for the territory
  • Maintain adequate stock levels and displays in all covered outlets.
  • Installation, utilization and maintenance of all display units
  • Using POP material for creative merchandising.
  • Responsible for Brand Management, Promotional activities, Budgeting, BTL activities, Event management
  • Appoint, Train, Develop and Retain dealers in the territory and ensure that their contribution to our business as per the plan.
  • Evaluate at regular intervals the service rendered
  • Ensure schemes are passed on to trade as per guidelines, the claims are verified as per company policy.
  • Key Result Areas
  • Financial: -
  • Coverage: -
  • Display and Merchandising: -
  • Channel Management: -

Education

Master of Business Administration - Marketing & Human Resource

Karnataka University
01.2005

B.A - Economics and Statistics

M.M. arts and Science College
01.2002

Skills

    Customer service

    Strategic planning

    Decision-making

    Team building and leadership

    Business planning

    Client relationship management

    Sales and marketing

    Business development

    Customer relationship management

    Operations management

    Financial management

    Analytical thinking

    Logistics management

    Budget administration

    Data collection

    Coaching and mentoring

Assignments in the field of

Retail Sales & Operations Distribution/Channel Management Business Development Resolution of Customer Complaints Visual Merchandising Retailing Initiatives Promotional Activities (BTL) Team Building Market Information

Timeline

Area Business Manager

Tanishq
04.2018 - 06.2021

Area Business Manager

Tanishq
05.2015 - 03.2018

Business Manager – WEFA

Titan Company Ltd
11.2009 - Current

Senior Sales Officer

Titan Trade
11.2009 - 04.2012

Territory Sales in Charge

Kansai Nerolac Paints
02.2006 - 06.2009

Business Manager

Titan International Business Division
- 07.2021

B.A - Economics and Statistics

M.M. arts and Science College

Master of Business Administration - Marketing & Human Resource

Karnataka University

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ALIRAZA SAYEDBusiness Manager