ALI AL OBAID
Riyadh
Summary
Dynamic marketing specialist with a proven track record of developing and executing innovative strategies that drive growth and enhance brand visibility. Expertise includes digital marketing, market analysis, and brand management, with a strong emphasis on collaboration with cross-functional teams to adapt to evolving market demands. Recognized for consistently delivering measurable results aligned with organizational objectives while fostering client satisfaction. Passionate about leveraging analytical insights to inform strategic decision-making and achieve impactful outcomes in fast-paced environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Specialist
CPV ARABIA
Riyadh, Saudi Arabia
08.2024 - Current
- Developed and executed targeted marketing initiatives that effectively aligned with organizational goals.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Conducting market research to identify trends and optimize marketing strategies.
- Managing digital advertising campaigns across social media platforms for brand awareness.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Developed visually appealing marketing materials for print and digital channels.
- Organized successful trade show exhibits, showcasing products and services effectively to potential customers or partners.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Onboarded new team members and coached personnel in marketing tasks.
- Collaborating with vendors to develop marketing collateral and promotional materials.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
Co-Founder and Operations Supervisor
Erthna Trading
Eastern Province, Saudi Arabia
01.2023 - Current
- Crafted brand vision and executed foundational elements to launch a successful market entry.
- Designed and implemented targeted marketing campaigns to enhance brand visibility.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Facilitated pre-sales processes to support customer acquisition and ensure alignment with client needs.
Marketing Internship
PA COST International
Khobar, Saudi Arabia
07.2023 - 09.2023
- Applying for vendor registration with Aramco, SABIC, MAADEN, PIF, SATORP, YASREF, KJO, IMI, TARSHID, QIDDIYA, Roshn, Rua Al Madinah, SAFE, SAMI, KAFD, RCRC, RC Al Ula, DGDA, NHC, THC, SAVEN, Hyundai E&C, L&T.
- Preparing pre-qualification documents for the organization and for the tenders with SEC, SABIC, and NWC.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Developed and maintained courteous and effective working relationships.
Head of Sales
Abdullah Al Obaid Agricultural Institution
Dammam, Saudi Arabia
07.2020 - 12.2022
- Engaged with key retail partners to drive collaborative efforts aimed at increasing sales and expanding distribution networks.
- Negotiated and secured long-term contracts with key clients such as Panda, Lulu, Al Othaim, and Al Tamimi Hypermarkets to enhance revenue generation.
Education
Bachelor of Science - Marketing
University of Bahrain
Bahrain06.2023
Certificate - English Language
CCEL College of English
Auckland, New Zealand12.2016
Skills
- Understanding clients' needs
- Developing effective marketing strategies
- Possessing effective communication skills
- Adaptability and flexibility
- Building and maintaining relationships
- Identifying new opportunities
- Branding
- Digital marketing
- Content creation
- Analytics and SEO
- Campaign development
- Marketing material design
Certification
- Digital Marketing, HubSpot Academy - Sep 2026
- SEO, Semrush Academy - Aug 2026
Languages
Arabic
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing Specialist
CPV ARABIA
08.2024 - Current
Marketing Internship
PA COST International
07.2023 - 09.2023
Co-Founder and Operations Supervisor
Erthna Trading
01.2023 - Current
Head of Sales
Abdullah Al Obaid Agricultural Institution
07.2020 - 12.2022
Bachelor of Science - Marketing
University of Bahrain
Certificate - English Language
CCEL College of English