Strategic and analytical specialist with 4+ years of experience in Strategy, Investment Attraction and Outreaching solutions with a proven record of advancing Saudi Arabia’s competitiveness and attraction. Passionate about driving the Kingdom’s Vision 2030 and supporting sustainable national.
Overview
4
4
years of professional experience
2023
2023
years of post-secondary education
Work history
Specialist
Ministry of Economy & Planning
2025.10 - Current
Contributed to the development of investor engagement methodologies, defining targeting criteria, investor personas, and communication frameworks, while supporting media strategy alignment for outreach to family offices and HNWIs.
Designed and activated exclusive roundtables and investor workshops during major events to promote priority investment opportunities and translate national offerings (e.g., Premium Residency and Real Estate Ownership frameworks) into investor-centric value propositions.
Managed high-level meeting requests from international executives and senior officials, conducting due diligence assessments to evaluate strategic alignment and providing briefing recommendations, including discussion themes and engagement framing for leadership-level interactions.
Senior Associate
Strategy & Investment Attraction, KPMG
2022.01 - 2025.08
Led strategic promotion of priority Saudi sectors and high-value investment opportunities, positioning the Kingdom competitively to investors and UHNWIs.
Led international benchmarking to strengthen competitive positioning and define sector KPIs.
Developed business models and financial structures that secured SAR 500M in financing for strategic projects.
Orchestrated high-level engagement with government entities to ensure alignment and project momentum.
Provided hands-on support to transition strategies into action, ensuring the achievement of targets within sectoral insights.