Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic

Alya Muhammad Almisfer

Riyadh,Saudi Arabia

Summary

Strategic and analytical specialist with 4+ years of experience in Strategy, Investment Attraction and Outreaching solutions with a proven record of advancing Saudi Arabia’s competitiveness and attraction. Passionate about driving the Kingdom’s Vision 2030 and supporting sustainable national.

Overview

4
4
years of professional experience
2023
2023
years of post-secondary education

Work history

Specialist

Ministry of Economy & Planning
2025.10 - Current
  • Contributed to the development of investor engagement methodologies, defining targeting criteria, investor personas, and communication frameworks, while supporting media strategy alignment for outreach to family offices and HNWIs.
  • Designed and activated exclusive roundtables and investor workshops during major events to promote priority investment opportunities and translate national offerings (e.g., Premium Residency and Real Estate Ownership frameworks) into investor-centric value propositions.
  • Managed high-level meeting requests from international executives and senior officials, conducting due diligence assessments to evaluate strategic alignment and providing briefing recommendations, including discussion themes and engagement framing for leadership-level interactions.

Senior Associate

Strategy & Investment Attraction, KPMG
2022.01 - 2025.08
  • Led strategic promotion of priority Saudi sectors and high-value investment opportunities, positioning the Kingdom competitively to investors and UHNWIs.
  • Led international benchmarking to strengthen competitive positioning and define sector KPIs.
  • Developed business models and financial structures that secured SAR 500M in financing for strategic projects.
  • Orchestrated high-level engagement with government entities to ensure alignment and project momentum.
  • Provided hands-on support to transition strategies into action, ensuring the achievement of targets within sectoral insights.

Education

Bachelor's degree - Finance

Prince Sultan University
/2018 - /2022

Financial Modeling & Valuation Analyst (FMVA)

Corporate Finance Institute

Skills

  • Investment Positioning & Narrative Design
  • Strategic Planning & Execution
  • Stakeholder & Government Relations
  • Investor Engagement & Outreach Strategy
  • Executive Presentation Development (PowerPoint)

Languages

English
Fluent
Arabic
Native

Timeline

Specialist

Ministry of Economy & Planning
2025.10 - Current

Senior Associate

Strategy & Investment Attraction, KPMG
2022.01 - 2025.08

Bachelor's degree - Finance

Prince Sultan University
/2018 - /2022

Financial Modeling & Valuation Analyst (FMVA)

Corporate Finance Institute
Alya Muhammad Almisfer