Aly Salem Elshiekh
Riyadh,Saudi Arabia
Summary
+ 22 yrs. Experience in Pharma Sales and Marketing
+ 14 yrs. Experience in Managerial Marketing Positions
+ 5 yrs. Leading multiple teams in sales and marketing
Overview
25
25
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
Senior Marketing Manager
Tabuk Phamramceuticals
Riyadh, Saudi Arabia
2024.01 - Current
- Led the assigned therapy areas to achieve its goals with outstanding evolution and market share gain.
- Coordinated event planning and execution, resulting in higher brand awareness.
- Managed crisis communications effectively during challenging periods.
- Partnered with sales team to align marketing efforts with business goals.
Sales & Marketing CNS Franchise Manager
Tabuk Pharmaceuticals
, KSA
2019.01 - 2023.12
- Founded CNS Franchise to spearhead growth in Tabuk.
- Monitored execution of business plans to achieve corporate objectives effectively.
- Led sales and marketing teams to enhance collaboration and drive business growth.
CNS Portfolio Brand Manager
Tabuk Pharmaceuticals
, KSA
2014.12 - 2019.12
- Developed deep consumer insights, translating findings into strategic brand positioning and promotional campaigns.
- Deployed numerous marketing campaigns successfully for increased brand awareness among target audiences.
- Planned and delivered launch activities to engage target consumers.
Outsourcing Project Manager
Tabuk Pharmaceuticals
, KSA
2016.01 - 2017.09
- Managed outsourcing projects with Pfizer, Al Dawaa & Tamer in different therapy areas
CNS Brand Manager
Hikma Pharmaceuticals
, KSA & GCC
2011.01 - 2014.12
- Established new CNS entity in KSA & GCC
- Planned, implemented and tracked sales and marketing strategies to promote new product lines.
- Developed powerful marketing campaigns to achieve key objectives.
Marketing Associate
Mepha
, KSA
2010.01 - 2011.01
CNS Product Specialist
Mepha
Riyadh, KSA
2009.01 - 2010.01
Senior Medical Rep
Mepha
, KSA
2007.01 - 2009.01
Medical Rep
KSA
Riyadh
2005.01 - 2007.01
Medical Rep
Pfizer Egypt
Alexandria
2003.01 - 2005.01
Hospital Pharmacist
Navy Forces Hospital
Alexandria
2002.01 - 2003.01
Pharmacist, Pharmacy
Maged Mahrous
Alexandria
2001.01 - 2003.01
Education
Master of Psychopharmacology - undefined
Neuroscience Education Institute
Bachelor of Psychology -
Cairo University
Egypt 2021.09 - 2024.09
BSc of Pharmacy -
Alexandria University
Egypt 1997.09 - 2002.06
MBA - Marketing
School EBS, Heriot- Watt University
Edinburgh, UKIntroduction to Psychology - undefined
Yale University
Introduction to programming -
Edinburgh University
English for Business & Entrepreneurship -
University of Pennsylvania
English for career development - undefined
University of Pennsylvania
High School
Elnasr Boys School EBS
EgyptSkills
- High communication and collaboration between internal & external departments
- Launching new projects and Following-up the Existing projects
- Coordination with business excellence department and recommending new
- Delivering Training for Sales Field Force Team
- Coaching and Mentoring Sales Force Team
- Designing creative Promotional Materials
- Stakeholder engagement
- Product launches mastery
- Delivering Marketing Plans for relevant portfolio
- Organizing Innovative Symposiums and Meetings
- Disseminating medical updates in relevant products' portfolio
- Excellent computer skills (word, excel & power point)
- Excellent communication skills
- High ability to learn, self-directed
- Data-driven decision making
- Budgeting and finance control
- Strategic planning
- Market analysis
- Analytical thinking
Accomplishments
- Leading Tabuk Growth for 5 successive yrs. 2021 -2025.
- Highest evolution index / growth 2021 -2025.
- Best Participation in MERIT platform 2018.
- 2nd Place Tabuk Best new product Launch in 2017
- Tabuk Best line Achievement in 2017 & 2018
- Tabuk Best new product Launch in 2015
- Best New Launch in 2012 for CNS Line
- Best performance award in 2009, CNS line
- Excellent contribution in marketing intelligence in 2006
- Best achiever in 2004, Unasyn / Celebrex line Pfizer, Egypt
Interests
Sports interests; , Squash, Walking & Swimming.
Additional Information
SAP Experience
Salesforce Experience
Microsoft Power BI
Interviewing standardization
Certification
Certified Clinical Pharmacist
Certified Assessor
Member of Assessment Committee
References
- Dr. Maged Taha / CCO Spimaco KSA
- Dr. Basel Ziyadeh / CEO Julphar ME
- Dr. Yasser Tohamy / GM Julphar KSA
Languages
Arabic
Native
English
Fluent
French
Elementary
Timeline
Senior Marketing Manager
Tabuk Phamramceuticals
2024.01 - Current
Bachelor of Psychology -
Cairo University
2021.09 - 2024.09
Sales & Marketing CNS Franchise Manager
Tabuk Pharmaceuticals
2019.01 - 2023.12
Outsourcing Project Manager
Tabuk Pharmaceuticals
2016.01 - 2017.09
CNS Portfolio Brand Manager
Tabuk Pharmaceuticals
2014.12 - 2019.12
CNS Brand Manager
Hikma Pharmaceuticals
2011.01 - 2014.12
Marketing Associate
Mepha
2010.01 - 2011.01
CNS Product Specialist
Mepha
2009.01 - 2010.01
Senior Medical Rep
Mepha
2007.01 - 2009.01
Medical Rep
KSA
2005.01 - 2007.01
Medical Rep
Pfizer Egypt
2003.01 - 2005.01
Hospital Pharmacist
Navy Forces Hospital
2002.01 - 2003.01
Pharmacist, Pharmacy
Maged Mahrous
2001.01 - 2003.01
BSc of Pharmacy -
Alexandria University
1997.09 - 2002.06
Master of Psychopharmacology - undefined
Neuroscience Education Institute
MBA - Marketing
School EBS, Heriot- Watt University
Introduction to Psychology - undefined
Yale University
Introduction to programming -
Edinburgh University
English for Business & Entrepreneurship -
University of Pennsylvania
English for career development - undefined
University of Pennsylvania
High School
Elnasr Boys School EBS