Summary
Overview
Work history
Education
Skills
Accomplishments
Certification
Timeline
Generic

Amal Baswaid

Riyadh,Saudi Arabia

Summary

Senior Economist & Strategic Consultant with 20+ years of experience across banking, investment, public policy, and international business relations. Proven track record in leading national initiatives, preparing economic feasibility studies, driving cross-border partnerships, and advising ministries and global institutions. Trusted by government councils, chambers of commerce, and private investors to deliver insight-driven strategies aligned with Saudi Vision 2030 and international standards, and known for high-impact communication, stakeholder engagement, and ability to synthesize data into actionable decisions.

Overview

25
25
years of professional experience
1
1
Certification

Work history

Executive Board Member

National Committee for Strategic Economic Partnerships at the Federation of Saudi Chambers
Riyadh, Saudi Arabia
10.2024 - Current

• Achieving sustainable economic growth.
• Diversifying income sources.
• Exchanging knowledge and technology.
• Ensuring long-term economic stability.

Business Development Consultant

HAK Arabia, Engineering Consultant Co
Riyadh, Saudi Arabia
07.2024 - Current
  • Building and maintaining a trusted advisor relationship with clients, working closely to develop successful long-term strategies and helping bring them to fruition.9
  • Evaluating market trends and competitor strategies to inform client recommendations.
  • Advising on organizational restructuring and enhancing overall operational efficiency.
  • Developing complete business plans and operational strategies for new and existing businesses.
  • Conducting in-depth business analyses to identify opportunities for process improvement.

Board Member

Saudi-French Business Council (CAFS), part-time
Riyadh, Saudi Arabia
01.2022 - Current

Generated opportunities to develop new and strategic collaborations and partnerships.

Executive Board Member of the Board of Director

International Chamber of Commerce - Saudi Arabia (ICC-SA) part-time
01.2013 - Current

Vice-Chairman and Representative of the National Committee in the ICC Annual Meeting.

Chairman Committee

Feb 2022 - Current

Saudi Arabia

Customs & Trade Facilitations Committee ICC-SA

Board Member

Apr 2022 - Current

ICC Valuation Working Group.

WCO Technical Committee on Customs Valuation (TCCV).

Vice President, Senior Economist

Saudi National Bank
Jeddah, Saudi Arabia
02.2014 - 04.2020

• Performing economic research and preparing briefing reports for financial markets through monthly reports and forecast movements.

• We assist bank departments with all economic forecasts, analyzing financial processes, and publishing all results.

• We are conducting and supporting econometric statistical and forecast modeling.

• We are preparing reports for senior managers and providing executive partners with financial data of the monthly, quarterly, and annual economic reports.

• Analyzing proposed projects and their impact on job creation or economic activity.

• Develop and deliver compelling investor presentations, press releases, and other communications materials.

• Manage the company's earnings release process, including preparing financial data and other required disclosures to be shared with the stakeholders.

• Preparing Terms of reference and economic feasibility studies for investment projects

Strategy & Planning Manager

Saudi National Bank
Jeddah, Saudi Arabia
12.2009 - 02.2014

Delivers annual organizational plans while monitoring and supporting employees’ tasks and performance.

• Planning and forecasting, preparing budgets, identifying metrics, evaluating performance, and delivering assigned projects.

• Contributing to the business process.

• Improvement and analysis of department processes.

• Ensuring that internal and external colleagues are fully conversant with the strategy.

• Supervising all communication channels.

Head of Corporate Communications & Marketing

Gulf One Investment Bank
Manama, Bahrain
01.2008 - 10.2009

• Developing communication & PR strategies, implementing practices to support business growth, strategic planning and business development for the GCC and the Middle East region.

• Developing and executing proactive media relations strategies.

• Developing key performance indicators and managing annual reports of marketing communications metrics related to PR, social media, and providing key insights to senior management.

Public Relations & Media

Fakieh Tourism Group
Jeddah, Saudi Arabia
03.2005 - 12.2007

•Develop and execute a comprehensive marketing communications plan encompassing strategy, goals, budget, and tactics.

• Planning, developing, implementing and assessing information and communication strategies through the development and execution of relevant PR campaigns.

• Developing KPIs to measure effectiveness of communication efforts and executing actions for improvement.

Senior Investment Officer

Arabian Business Community, Altawfeek Financial Group,
Jeddah, Saudi Arabia
04.2004 - 02.2005

• Managing investors’ portfolios and revenue generations for Dallah Al Baraka and Bank Al-Amin, KSA – Bahrain

• Preparing quarterly portfolio reports describing the status of the Bank's investments with regard to portfolio value, structure, yields, earnings, and maturities.

• Achieving a proven track-record of sourcing, structuring and closing investments, and investment process.

• Compiled and assessed investment pricing, yield and expected changes.

Editorial manager

Asharq AlAwsat Newspaper, Saudi Research and Marketing Group’s (SRMG),
Jeddah, Saudi Arabia
01.2000 - 03.2004

• Representing the newspaper in the media and other relevant occasions and conducting interviews with key individuals and senior business leaders.

• Writing, editing, and uploading newsworthy and timely stories of interest to the internal magazines.

• Preparing and making weekly newsletter top headlines.

• Proofreading, copyediting, and providing editorial support for web, social media, and print.

• Organizing conferences and performing conference speeches.

Education

Master of Business Administration - EMBA

King Abdulaziz University
Jeddah, Saudi Arabia
11.2013

Bachelor of Science - Public Administration

King Abdulaziz University
Jeddah, Saudi Arabia
04.2001 -

Skills

- Strategic Economic Advisory (GCC Focus)

- Government & Private Sector Consulting

- Financial Forecasting & Feasibility Studies

- Business Model Development

- Economic Policy Research

- International Business Relations (ICC, CAFS)

- Program Structuring & Evaluation

- Stakeholder Engagement & Negotiation

- Public Speaking & Media Representation

- Macroeconomic Trend Analysis

- Risk & KPI Management

- Fluent Communication in Arabic & English

Accomplishments

- Advised the Ministry of Municipal & Rural Affairs (2021) with impactful economic studies that shaped internal decision-making.
- Presented an economic study in 2022 to the Ministry of Economy, the Ministry of Foreign Affairs, the Council of Political Affairs, and the Economic Development Fund. The study contributed to clarifying the features of trade exchange with certain countries and its impact on the local economy.
- Played an instrumental role in launching international partnerships via the ICC & Saudi-French Business Council 2021-2025.
- Led the Saudi National Bank's macroeconomic analysis unit 2014-2020, producing monthly, quarterly, and annual market reports used by top executives and investors.
- Developed and led comprehensive strategic plans for banking and investment entities exceeding performance KPIs 2010-2014.
- Delivered investor communications, risk analyses, and policy recommendations that influenced multi-million SAR investment portfolios 2006.

Certification

•2020; Exercising Leadership: Foundational Principles, Harvard University (edX) online.

•2020: Project Risk Management. PRM (PMI).

•2020: Project Management Professional Certificate (PMP) SNB, Jeddah.

•2019: Basel III. Saudi National Bank, Jeddah.

•2019: Advanced Excel Course. Saudi National Bank, Jeddah.

•2014: Value Brand. Saudi National Bank, Jeddah.

•2014: Professional Trainer Program Certificate, King Abdelaziz University, Jeddah, KSA.

•Strategic Thinking- Saudi National Bank, Jeddah.

•Problem-Solving and Decision Making. Saudi National Bank.

•2005: Islamic Banking Marketing Authentication Training Program. Al-Tawfeek Company for Investment Fund Ltd.

•2003: Certification of Participation “The Positive Power of Journalism” Public Affairs Office, American Consulate, Jeddah.

Timeline

Executive Board Member

National Committee for Strategic Economic Partnerships at the Federation of Saudi Chambers
10.2024 - Current

Business Development Consultant

HAK Arabia, Engineering Consultant Co
07.2024 - Current

Board Member

Saudi-French Business Council (CAFS), part-time
01.2022 - Current

Vice President, Senior Economist

Saudi National Bank
02.2014 - 04.2020

Executive Board Member of the Board of Director

International Chamber of Commerce - Saudi Arabia (ICC-SA) part-time
01.2013 - Current

Strategy & Planning Manager

Saudi National Bank
12.2009 - 02.2014

Head of Corporate Communications & Marketing

Gulf One Investment Bank
01.2008 - 10.2009

Public Relations & Media

Fakieh Tourism Group
03.2005 - 12.2007

Senior Investment Officer

Arabian Business Community, Altawfeek Financial Group,
04.2004 - 02.2005

Bachelor of Science - Public Administration

King Abdulaziz University
04.2001 -

Editorial manager

Asharq AlAwsat Newspaper, Saudi Research and Marketing Group’s (SRMG),
01.2000 - 03.2004

Master of Business Administration - EMBA

King Abdulaziz University
Amal Baswaid