Amany Hany El-Deeb
Jeddah
Summary
Strategic and financial planning expertise, combined with business analysis skills, offers over 15 years of experience in enhancing performance across finance, sales, and manufacturing sectors. Proficient in leveraging balanced scorecard and dashboard methodologies to develop data-driven plans and analyses that consistently exceed expectations through strategic thinking. Expertise includes crafting compelling visions and missions, building comprehensive business plans, and nurturing strong stakeholder relationships. A commitment to continuous professional development ensures maintenance of cutting-edge skills and a relentless passion for driving business success.
Overview
19
19
years of professional experience
8
8
Certificate
Work History
Director, Strategic Management Office
AIMS
Jeddah, Makkah, Saudi Arabia
03.2025 - Current
- The Strategic Management Office (SMO) plays a central role in bridging the gap between creating a company's strategy and putting it into action.
- Overseeing the Strategy Lifecycle:
- Participate in developing the overall strategic plan, often working with the executive team.
- Ensure Strategy is well-defined and aligned with the organization's goals.
- Once the strategy is set, the SMO focuses on implementing and monitoring its execution.
- Driving Strategic Performance
- Communication and Alignment
- Optimizing Strategy Execution
- Performance Management
- Www.resumod.co
Manager, Strategic Management Office
AIMS
Jeddah, Makkah, Saudi Arabia
06.2023 - 03.2025
- Driving Strategic Performance:
- The SMO designs and manages the system for tracking strategic performance.
- Involves setting clear performance targets, establishing metrics, and ensuring data integrity, to evaluate progress and identify any areas where adjustments might be needed.
- Communication and Alignment:
- A key role of the SMO is communicating the organization's strategy to all employees.
- Help everyone understand how their roles contribute to achieving the bigger picture.
- This fosters alignment across departments and ensures everyone works towards the same goals.
- Optimizing Strategy Execution:
- The SMO works to identify and share best practices throughout the organization.
- Helps departments learn from each other and continuously improve their strategic execution capabilities.
- Facilitate communication between different levels of the organization to ensure everyone is on the same page.
- Performance Management:
- Www.resumod.co
Co-Founder
FP&A community in Egypt
Cairo, Egypt
06.2018 - Current
- Monitoring and evaluating four levels of strategic structure:
- Holding Through Strategy Map Assessment and Aligning with a long-term plan.
- Strategic Business Units - SBUs &SBU's Departments: Through Balanced Scorecard Monitoring and Evaluation.
- Individual: through alignment among Strategic Business Units(SBUs), Departments, and Employees KPIs Monitoring and Evaluation.
Strategic Financial Planning and Analysis Manager
Egyptian Countryside Development Company
Cairo, Egypt
11.2017 - 06.2023
- Responsibilities
- Preparing the Corporate Goals for three/ Five years
- Build a Financial Modeling Tool to Use for Forecasting during the Financial Plan Process.
- Redevelop the Financial Planning Police and Strategy.
- Led the Strategic Financial Planning Process During the Annual Planning Committee.
- Develop a Communication plan and Stakeholder Analysis.
- Develop the Estimated Financial Statements (Income statement, Balance Sheet, and cash flow).
- Monitoring the budget throughout the year and developing the Variance Analysis.
- Develop Monthly/ Quarterly Management reports to represent the Corporate Performance Results.
- Impact
- Establish the Financial Planning and Analysis Department from scratch.
- Build a team of FP&A from junior Accountants and transfer the knowledge to them.
- Develop the Financial Planning and Analysis Blueprint and Workflow chart.
- Implement Oracle Cloud Enterprise Performance Management (EPM).
- Awards
- Promoted to Strategic Financial Planning and Analysis Manager.
- Pass Annually Three Layers of Audit (Internal Audit, Chartered Accountant, and the State Authority).
Strategic & Financial Planning Consultant
IT Valley
Cairo, Egypt
01.2019 - 09.2020
- Activated strategic management processes within departments to align with organizational goals.
- Implemented corporate BSC activation and established KPI baselines.
- Facilitated alignment and adjustment of department initiatives to enhance corporate balanced scorecard objectives.
Group Strategic planning unit manager - Business Development Dept.
Shabana Group
Cairo Governorate, Egypt
05.2014 - 11.2017
- Key Functions of the Strategic Planning Department:
- Strategic Alignment: Align departmental plans with corporate vision, mission, and strategic map (BSC).
- Planning Support: Collaborate with departments and sectors through workshops and meetings.
- Performance Monitoring & Control: Utilize BSC, KPIs, and performance reports for analysis and control.
- Business Planning Support: Conduct research and analysis to address business challenges.
- Support business analysis based on KPI data and investigations.
- Develop and monitor improvement projects.
- Track labor market trends and their impact on the company.
- Conduct feasibility studies for new projects considering market demand, financial viability, and operational factors.
- Financial Analysis: Conduct monthly financial analysis (Budget vs. Actual).
- Achievements
- Analyzed financial trends and prepared forecasts to inform strategic planning and decision-making
- Analyzed the impact of government policies and regulations on the economy, providing insights into the company’s strategic planning process
Manufacturing Planning & Follow up Manager
Shabana Group
El obour city, Egypt
05.2012 - 05.2014
- Key Responsibilities:
- Developed and executed annual and monthly production plans (MPS).
- Managed raw material procurement, including annual planning and follow-up with the purchasing department.
- Ensured timely delivery of purchase orders and coordinated quality control checks on raw materials.
- Monitored stock levels and implemented corrective actions to maintain optimal inventory.
- Conducted labor planning and calculated production line KPIs.
- Performed time studies and value stream mapping (VSM) for all production lines.
- Monitored production line performance and implemented improvements.
- Generated production orders and bills of material.
- Managed special orders to ensure timely fulfillment.
- ERP - AX for operational management and Crystal Reports User.
Specialist Manufacturing Planning and Follow-up
CASA EGYPT FOR TEXTILE & Ready GARMENTS
El Obour City, Egypt
04.2007 - 04.2011
- Key Responsibilities:
- Production Planning & Scheduling:
- Develop and maintain accurate Bills of Material (BOMs) for all products.
- Prepare and execute Master Production Schedules (MPS).
- Monitor production orders and ensure timely completion.
- Inventory Management:
- Coordinate with procurement to ensure timely availability of raw materials and components.
- Monitor inventory levels and proactively address potential shortages or surpluses.
- Production Control:
- Collaborate with production teams to ensure smooth and efficient production processes.
- Identify and troubleshoot production bottlenecks.
- Order Fulfillment:
- Prepare final goods for shipment, ensuring accurate packaging and labeling.
- Generate accurate invoices for all shipments.
- Cost Analysis:
- Develop and maintain cost sheets for all products.
- Analyze export costs to evaluate pricing strategies and profitability.
- Quality Assurance:
- Collaborate with Quality Assurance specialists to ensure product quality and compliance with relevant standards.
Education
MBA - Strategic Management
Arab Academy For Science, Technology And Maritime Transport
Cairo, Egypt12-2025
Financial Modeling & Valuation Analyst (FMVA®) - Financial Planning
Corporate Finance Institute® (CFI)
Canada08-2025
Financial Planning & Wealth Management (FPWMP) - undefined
Corporate Finance Institute (CFI)
Vancouver, Canada12.2024
Lean Six Sigma Green Belt - Professional Certificate - undefined
The American University in Cairo
Cairo, Egypt12.2017
CIBAP - Certified Business Analysis Professional - undefined
American Institute
Cairo, Egypt12.2016
Master of Business Administration (MBA) - undefined
Garden York University
12.2016
Bachelor's degree Faculty of commerce - undefined
Ain Shams University
Cairo, Egypt05.2006
Skills
- Team collaboration
- Effective communication
- Operational efficiency enhancement
- Project Management
- Team leadership
- Problem-solving skills
- Organizational strategy formulation
- Strategic decision-making
- Staff development
- Effective relationship management
Certification
Corporate Finance Institute® (CFI)Corporate Finance Institute® (CFI)Issued Aug 2025Issued Aug 2025Credential ID 158142629Financial Modeling & Valuation Analyst (FMVA®)Financial Modeling & Valuation Analyst (FMVA®)
Corporate Finance Institute® (CFI)Corporate Finance Institute® (CFI)Issued Dec 2024Issued Dec 2024Credential ID 126856194Financial Planning & Wealth Management (FPWMP™)Financial Planning & Wealth Management (FPWMP™)
لهيئة السعودية للمراجعين والمحاسبين SOCPAالهيئة السعودية للمراجعين والمحاسبين SOCPAIssued Aug 2023Issued Aug 2023Credential ID 178117Associate MemberAssociate Member
Rice BusinessRice BusinessIssued Feb 2019Business Statistics and Analysis SpecializationBusiness Statistics and Analysis Specialization
AUC - School of Continuing EducationAUC - School of Continuing EducationIssued Feb 2017Issued Feb 2017LSSGB - Lean Six Sigma Green BeltLSSGB - Lean Six Sigma Green Belt
AUC - School of Continuing EducationAUC - School of Continuing EducationIssued Dec 2016Issued Dec 2016LSSYB - Lean Six Sigma Yellow BeltLSSYB - Lean Six Sigma Yellow Belt
American InstituteAmerican InstituteIssued Jan 2016Issued Jan 2016CIBAP , Certified Business Analysis ProfessionalCIBAP , Certified Business Analysis Professional
SGSIssued Apr 2007Internal AuditorInternal Auditor
Languages
Arabic
English
French
Turkish
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director, Strategic Management Office
AIMS
03.2025 - Current
Manager, Strategic Management Office
AIMS
06.2023 - 03.2025
Strategic & Financial Planning Consultant
IT Valley
01.2019 - 09.2020
Co-Founder
FP&A community in Egypt
06.2018 - Current
Strategic Financial Planning and Analysis Manager
Egyptian Countryside Development Company
11.2017 - 06.2023
Group Strategic planning unit manager - Business Development Dept.
Shabana Group
05.2014 - 11.2017
Manufacturing Planning & Follow up Manager
Shabana Group
05.2012 - 05.2014
Specialist Manufacturing Planning and Follow-up
CASA EGYPT FOR TEXTILE & Ready GARMENTS
04.2007 - 04.2011
Financial Planning & Wealth Management (FPWMP) - undefined
Corporate Finance Institute (CFI)
Lean Six Sigma Green Belt - Professional Certificate - undefined
The American University in Cairo
CIBAP - Certified Business Analysis Professional - undefined
American Institute
Master of Business Administration (MBA) - undefined
Garden York University
Bachelor's degree Faculty of commerce - undefined
Ain Shams University
MBA - Strategic Management
Arab Academy For Science, Technology And Maritime Transport
Financial Modeling & Valuation Analyst (FMVA®) - Financial Planning
Corporate Finance Institute® (CFI)
Personal Information
Title: Strategic Management Director