AMINA A. SAEED
Riyadh,Saudi Arabia
Summary
Talented Content Manager with +8 years of experience in developing & managing creative content, concepts, ideas, and editorial copies for diverse clients within private & public sectors.
Overview
5
5
years of professional experience
Work History
Senior Manager - Content
Publicis Groupe
Riyadh
12.2024 - Current
- Managed team of Arabic & English Copywriters.
- Developed different concepts in collaboration with creative team.
- Delivered creative insights & scripts for over 50 different types of videos.
- Translated brand messaging into creative ideas and campaigns.
- Oversaw Website & PR copies, maintaining high standards of quality.
- Directed account management activities for timely delivery of projects.
Senior Copywriter
Tact Digital Marketing
Riyadh
11.2022 - 12.2024
- Created +200 SEO-friendly copies for first Saudi encyclopaedia "Saudipedia" in Arabic language.
- Reviewed and edited final content for accuracy and oversaw all phases of its production.
- Organised marketing plans and strategies to best support business growth and development.
Senior Copywriter
Zan Branding Agency
Riyadh
12.2019 - 03.2022
- Created over 50 marketing campaigns for different industries within private & public sectors.
- Delivered over 300 concepts, slogans, taglines, video scripts and other doctypes.
- Collaborated with marketing team in developing strategies & plans.
Education
Bachelor's Degree - Business
Sana's University
Yemen05.2015
Skills
- Management
- Decision-Making
- Content Strategies
- Content Creation
- Campaign Creation
- Market Research
- Email Marketing
- SEO
Timeline
Senior Manager - Content
Publicis Groupe
12.2024 - Current
Senior Copywriter
Tact Digital Marketing
11.2022 - 12.2024
Senior Copywriter
Zan Branding Agency
12.2019 - 03.2022
Bachelor's Degree - Business
Sana's University
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