Amir Zaki

Key Achievements:

• Delivered Exceptional Sales Growth:
  
  Achieved remarkable 79% sales increase in 2024 compared to 2023, with net profit margin of 20%, reflecting strong business strategy execution market expansion.
  
  • Sales Channel Leadership:
  
  Succeed to manage optimize diverse sales channels, including Food Service, Horeca, Modern Trade, E-Commerce, Wholesale, Distributor networks, driving revenue across all segments.
  
  • Built High-Performing Sales Team:
  
  Recruited, trained, developed strong sales force covering key regions in Saudi Arabia (Central, Western, Eastern), laying solid foundation for continued growth, market share expansion in 2025.
  
  • Expanded Product Portfolio:
  
  Spearheaded successful addition of Hungarian protein brand Nano Supps to company's portfolio, forecasting SAR 4 million SR in sales revenue for 2025.
  
  • ERP System Implementation:
  
  Led procurement, integration of new ERP system, streamlining cross-departmental collaboration, enhancing data visibility, improving efficiency, enabling better control through advanced reporting.
  
  • Customer-Centric Strategy:
  
  Cultivated strategic partnerships strengthened key customer relationships, leading to improved client retention, increased market penetration.
  
  • Cross-Functional Collaboration:
  
  Worked closely with Marketing, Operations, Finance teams to align strategies, achieve business goals.
  
  • Data-Driven Insights:
  
  Leveraged data analytics to optimize decision-making, forecast market trends, resulting in targeted sales growth initiatives.

• Handled all Channels (Moder Trade, Traditional Trade, Whole Sales, E-Commerce, Food Service) total of 657 customers.
• Increased monthly sales value from 4.5 million SR to 5 million SR (11%) in Q1 2022 by opening 23 new customers.
• Upgraded K/A Vans from 5 Tons to 8 Tons to reduce delivery frequency, increase sales value volume by delivering more orders in one load.

• Succeeded in reaching highest number of new clients (43) within 3 months with 7% incremental in revenue overachieve in quarter target, this by collaboration of marketing team throughout presenting company at exhibitions, sales show to attract gain potential clients.
• Led 2 Sales Supervisors, 1 Marketing Supervisor with 6 Sales Rep & 3 Marketing Rep.
• Conducted intensive training programs, coaching sessions (one to one) where needed.

• Achieved high growth across regions with average monthly target of 300,000 Cases 4,500,000 SR, exceeded target with 12%+.
• Implemented 100% from contracted areas in customer contract, in addition to determining display of promotion spaces in key locations, then testing ROI of those places.
• Conducted quarterly business review with customers to follow up on target achievement and annual growth.
• Handled all Key Account Customers in Central Region (Panda, Othaim, Tamimi, Danube, Carrefour, Sadhan, Balsharaf, Farm, Thimar) total of 322 outlets, with 6 Key Account Supervisors, 22 Salesmen, and 32 Merchandisers.

• Implemented biggest floor display in entire region 11X1 M2 on entrance during peak month of year with second biggest customer in region, which reflected 20% growth on annual plan with customer, 12% exceeded target.
• Led 2 Field Sales Rep, 4 Key Account Executive, aligned Nestlé strategy with customers' needs by developed mutual business opportunities.
• Maximized short, long-term sales, profitability, build long-term successful business relationships with customers to become preferred supplier.

• Reached out to 40 new customers who converted from competitors to be with Pepsi exclusively which was highest achievement in this year leading to gain 1.25 extra market share points in next reading.
• Won Pepsi Knights Trophy in 2012 (Dubai) for top performing supervisor across regions for exceeding plan by more than 50% vs YAGO.
• Led team of 6 Pre-seller.

• Developed profitable new business, grow with existing customer base by selecting, coaching, training territory team (selling through others).
• Led team of 5 sales reps.