Amjad Shahadah

- Developed a comprehensive company profile for Food Aroma business specializing in protein-based products and diverse food service offerings.
- Designed and implemented an intensive training program for sales teams across all branches, focusing on:
- Protein Product knowledge
- Market dynamics
- Customer engagement
- Enabled sales teams to build customer trust and successfully secure long-term contracts.
- Built strong relationships with key customers, contributing to their business growth and success.
- Imported high-quality meat from globally recognized brands with strong market presence in Saudi Arabia.
- Negotiated favorable supplier contracts to ensure premium quality at competitive prices.
- Achieved significant sales growth:
Monthly sales reached SAR 2 million in the first year.
- Sales increased to SAR 5.8 million by December.
- Reached SAR 12 million by the end of May 2025 through strategic product launches and client contracts.
- Successfully launched private-label products, enhancing market presence and brand awareness.
- Secured supply contracts with multiple clients, accelerating revenue growth.
- Actively monitored global food exhibitions to:
- Stay updated on product innovations
- Strengthen supplier relationships
- Conducted targeted market research to:
* Identify new business opportunities
* Track global market trends
* Inform strategic decision-making

- Established Exsal International Trading Company with a vision to build a dynamic, efficient, and growth-oriented organization.
- Recruited top-tier talent and implemented comprehensive
training programs to ensure operational excellence.
- Developed streamlined processes to enhance productivity and scalability across all departments.
- Focused on importing a wide range of high-quality frozen products from trusted global suppliers.
- Ensured competitive pricing and reliable supply chains to meet evolving market demands.
- Aligned operations with market trends and consumer expectations to drive sustainable growth.
- Achieved significant commercial success:
Monthly sales reached SAR 16 million in Jeddah and Riyadh by November 2023.

- Initiated development of the meat category by introducing and importing chilled and frozen meat products under exclusive contracts with the Alshaya Group in August 2016.
- Expanded marketing channels beyond Alshaya to include the HORECA sector (Hotels, Restaurants, and Catering).
- Diversified product offerings by increasing the range of meat, cheese, and frozen items in response to market demand.
- Achieved significant sales growth:
Monthly sales reached SAR 23 million across the Kingdom by February 2020.
- Secured contracts with major clients, including:
* Saudi Catering Company
* Nesma Catering Group
* Arabian Food Supply
- Managed direct imports tailored to client needs and ensured timely delivery in accordance with contractual agreements.

I began my food service journey by importing premium chilled meat from Australia, supplying it through strategic partnerships with leading supermarkets and catering companies. As industry trailblazers, we were among the first to introduce frozen meat imports from the United States and Brazil. To support and expand the U.S. meat in saudi market, we conducted direct visits to American meat producers and slaughterhouses, fostering valuable relationships and gaining deep insights into the supply chain.

Over time, we cultivated strong alliances with top-tier international companies, including Sysco and other global meat suppliers. Through these partnerships, we successfully marketed high-quality products to hotels and restaurants across the Saudi markets . Our continued success is driven by our commitment to building trusted client relationships, staying ahead of market trends, and delivering consistent value.

• Working in the data entry and management department of Al-Hijaz Supermarket, which was opened in 1993 in Al-Hijaz Market in Jeddah.
• working in food purchasing department in Alhijaz Supermarket in Jeddah.