Amna Zahid

Commercial Head:

• Establishing commercial department, laying foundation for customer-centric and revenue driven business unit
• Building a high performing team across Sales, Customer Relationship Management and Key Account Management Functions.
• Developing and executing a comprehensive commercial strategy aligned with organizational goals and market dynamics
• Designing operational frameworks, performance metrics and reporting structures to drive accountability and results
• Fostered cross functional collaboration to ensure consistent messaging, streamlined process and unified customer experiences.
• Driving business growth by identifying new market opportunities and optimizing exiting revenue streams

Service Development Manager:

• Analysis and enhancement of product offerings to align with evolving market needs and customer expectations.
• Created Driver Excellence program to improve frontline service delivery and boost customer satisfaction
• Rebranding initiative, ensuring alignment of services and product transformation with new brand identity
• Participated in cost reduction initiative across all functions, overtime, and outsourcing
• Correction of fleet size, management and renewal
• Correction of warehousing footprint and leading the transition of Frozen Warehouse.

• Governance and Strategic planning: Key decision making process related to the Jeddah Chamber of Commerce's direction goals and strategy
• Policy development and compliance
• Financial oversight: monitoring budgets reviewing financial statements and ensuring sound financial management practices
• Hiring and supervising executives
• Risk management: identify and manage risks and challenges faced by the chamber of commerce
• Develop strategies to mitigate risks and ensure the sustainability and continuity of operations
• Board development: contribute to the ongoing development and effectiveness of the board itself
• This includes in the participating in board meetings, committees, and professional development activities

• One of the founders of Trella in Saudi as a start up and of the demand planning department
• Initiate transition from sales to customer retention through welcoming the shippers, managing the relationship (welcome documents, shipper portal onboardings, documentations management and contracting)
• Development and management of communications: weekly forecasting and customer care, escalations management, Late PODs, invoicing and general requests, monthly shipper meetings and marketing campaigns
• Demand push: the core of the role by tracking the pricing opportunities received, fishing for new demand, (domestic and cross borders) and volume push on already existing demand
• Reporting: External (Weekly and monthly reports) and internal (weekly performance analysis + Shipper review and evaluations)
• Insurance and accident management (Creating the incident process documentation to manage all stakeholders and documentation

• Creation and execution of marketing campaigns to drive acquisition and retention of customers across both direct and broker channels
• Direct management of marketing program budgets
• Cross-functional work with agencies, the sales team and operations team to optimize the results of the programs
• Support sales team in creating marketing assets and materials to engage both customers and brokers

• Develop business plans & costing to sell concept to travel agencies
• Execute requirements by Ministry of Hajj and Omarah and Swiss government of affairs
• Develop and execute marketing programs and general business solutions resulting in increased sales
• Collaborate with different airline companies and hotels to create cost effective packages

• Created documentation outlining research findings for use by the Saudi commercial attaché and other marketing staff to make decisions about future plans
• Develop marketing strategies
• Identify appropriate marketing channels and target customers for campaigns

• Analysis of loyalty and retention Acquisition programs to increase customer stickiness
• Corporate acquisition toolkit and learn more about your insurance presentation ownership
• Preparation and presentation of quarterly and annual sales/ marketing updates
• Reporting of post event activities
• Documentation and filing management
• Data integrity and accuracy verification
• Accounting payables, account information, transaction data management
• Work directly with branch management and documentation department to enhance branch rate of complete documentation accuracy and compliance

• Documentation and filing management
• Data integrity and accuracy verification
• Accounting payables, account information, transaction data management
• Work directly with branch management and documentation department to enhance branch rate of complete documentation accuracy and compliance