Amr ALNAJJAR

Writing and overseeing the development of all types of content for the company's clients, including news, reports, articles, scripts, thought leadership pieces, biographies, and social media content for clients and their executives from various companies.

Planning and reviewing strategic communication plans for clients, which includes identifying stakeholders, communication objectives, key messages, execution plans, and implementation mechanisms.

Providing support in media relations concerning the publication of news in local Saudi newspapers, radio and television interviews, and articles by writers, based on extensive relationships with Saudi media.

• Achieving a strategic goal of reaching more than 800,000 visitors per day, achieved after six months of work, and amillion visitors to the site were reached in several cases.
• Collaborated with writers to maintain voice, tone, and style guidelines for consistent branding across content creation.
• Interviewed sources and reached out to informants to obtain stories.
• Partnered with digital artists, post-production team members, and other specialists to produce successful content.
• Generated strategic content for special projects to achieve specific objectives.
• Used reference sources to verify dates, facts, and statistics to maintain trust among target readers.
• Prepared, rewrote, and edited 20 pieces per week to improve readability.
• Supported team to set short-term agenda, achieving wide coverage and addressing content gaps.
• Completed project work within tight turnaround times ahead of publication.
• Guided and motivated staff to achieve demanding targets under tight deadlines.
• Optimized SEO and design of written content for publication across various platforms.
• Collaborated with the graphics department to develop and implement visual elements.

PSCCH:

1/ Providing media coverage for the center's activities and managing its social media accounts for a year.

2/ Securing media coverage for Heart Surgery Conference and achieving more than 180 publications in Saudi media within just 3 days.

"AL MUHAIDIB GROUP:
1/ Creating media content to cover the activities of the group's main headquarters in the Eastern Region.

2/ Developing content for 'Al Muhaidib for Community Service,' the social responsibility program for Al Muhaidib Group, in Arabic and English."

THIRD TRAFFIC SAFETY FORUM & EXPO:
1/ Year-long planning for hosting the forum, including all necessary preparations like site setup, development, photography, gifts, and full organization.

2/ Providing media coverage for the forum over its three-day span, achieving more than 110 media impressions in Saudi media.

• Interviewed sources and reached out to informants to obtain stories.
• Reviewed pieces for accuracy, consistency and compliance with quality standards.
• Oversaw editing, proofreading and quality assurance for all posts.
• Built productive relationships with writers, editors, advertisers, designers and other professionals in order to successfully produce articles.
• Communicated actionable feedback and guidance to writers and content creators for more efficient process.
• Used reference sources to verify dates, facts and statistics to maintain trust among target readers.
• Planned budgets and negotiated contracts with freelance writers.
• Proofread content to guarantee publishing of accurate and error-free text.
• Formatted content for maximum scannability and readability.
• Collaborated with writers to maintain voice, tone and style guidelines for consistent branding across content creation.
• Determined whether pieces were ready for publication and approved final versions.
• Supported team to set short-term agenda, achieving wide coverage and addressing content gaps.