Amr Elsaid

Leading a large-scale digital commerce transformation project within Al Hilal Club , focused on building a fully integrated e-commerce ecosystem from the ground up. The scope includes platform strategy, technical architecture, and operational alignment across retail, logistics, and technology.

• Overseeing the design and implementation of a new e-commerce platform serving both local and global markets.
• Building and Managing integrations between ERP, CRM, fulfillment, and payment systems to enable seamless omnichannel operations.
• Collaborating with cross-functional teams to optimize user experience, digital marketing, and global supply chain readiness.
• Driving the strategic roadmap for platform scalability, ensuring alignment with organizational objectives and long-term growth.
• Delivering a high-performance digital commerce infrastructure to support regional and global expansion, enhance customer engagement, and build a unified digital retail experience

Providing expert consulting services to a leading Retail company:
• Provided expert consulting services to optimize ERP systems and Warehouse Management Systems (WMS).
• Developed and implemented omnichannel strategies to enhance customer experience across multiple retail branches.
• Collaborated with cross-functional teams to streamline fulfillment processes, resulting in improved operational efficiency.

• • Pioneered and launched Edumalls.com: Successfully founded and built a leading e-commerce marketplace for the education sector from the ground up across Saudi Arabia and the GCC, culminating in the MENA ICT Award 2024.
  • Drove significant revenue growth: Consistently achieved and exceeded targets, delivering multi-million dollar revenues within two years through strategic market entry and optimized operations.
  • Established and scaled multi-country operations: Built and led high-performing teams, developed comprehensive operational frameworks, and expanded platform presence across Saudi Arabia, Egypt, Kuwait, and Oman.
  • Forged high-impact strategic partnerships: Secured alliances with industry giants including Microsoft, HP, and Lenovo, integrating their bespoke stores onto our platform to comprehensively serve the education market, thereby enhancing platform offerings and driving substantial sales growth.
  • Developed strategic educational platforms: Established key partnerships with major educational bodies such as مكتب التربية العربي لدول الخليج (Arab Bureau of Education for the Gulf States - abegs.org), leading the development and full coordination of a dedicated platform to serve all GCC countries.
  • Championed strategic business development: Oversaw end-to-end platform development, managed budget and P&L, implemented multi-faceted sales approaches (B2B, B2B2C, B2G), and utilized data analytics for continuous improvement and market penetration.

• Consultant for two mega projects ( Saudi Post – Al Rajhi holding)
• Contract for 1 year to manage and operate the new projects for their clients

https://www.okaz.com.sa/article/1546973

Rocket internet group is the owner of mega online projects in GCC and Sadui like ( Namshi.com , Hungerstation ,savvi). and i was working for wadi.com ( become carrefoure online ).

• Played a pivotal role in launching and building the Wadi.com platform from the ground up, working closely with Rocket Internet’s central tech team on product development, functionality, and user experience.
• Led Wadi.com’s operations in Saudi Arabia, directly competing with Souq.com (now Amazon).
• Built and scaled local teams across Operations, Category Management, and Buying, ensuring strong execution and market relevance.
• Full P&L ownership, consistently driving monthly sales of SAR 15–20M, while achieving profitable growth across categories.
• Established end-to-end operational infrastructure including warehouses, fulfillment centers, and last-mile delivery networks to enable fast and reliable shipping.
• Expanded assortment and SKUs, negotiating with key suppliers and brands to strengthen product offering and customer retention.
• Partnered with Rocket Internet’s central marketing team to design, launch, and optimize large-scale campaigns, continuously reviewing performance metrics and implementing improvements.
• Drove continuous improvement initiatives across customer journey, logistics, and merchandising to maximize conversion and satisfaction.
• Secured $67M Series A investment from Al Tayyar Group – https://h1.nu/1c41l
• Defined strategic goals and aligned execution with group vision to position Wadi.com as a leading e-commerce player in the Kingdom.

• Advisory contract for 1 year.
• Strategic Advisory - Sharing Retail Trends, Advising Insider on Product Strategy
• Go-To-Market Strategy - Advising Insider on our Go-To-Market Strategy and local adaptation to the Middle East and Africa market
• Insider Retail Ambassador
• guidelines with the goal of Insider arranging a meeting to present our solution

• Leading and executing the digital and ecommerce strategy for the entire organization
• Building and managing a high-performing team and department to achieve company objectives
• Overseeing and controlling the budget and profit and loss statements
• Expanding our ecommerce presence to all the Gulf countries where the company operates
• Boosting our sales through digital and omnichannel marketing

• • Led the e-commerce strategy across the GCC, achieving over 10-$15M in annual GMV and expanding digital presence across all operating countries.
  • Built and managed a high-performing e-commerce team, aligning structure, KPIs, and operations with growth targets.
  • Implemented omnichannel initiatives, resulting in a 50-60% increase in revenue and 40-50% improvement in customer retention.
  • Oversaw full P&L responsibility, ensuring efficient budget allocation and maximizing ROI.
  • Improved logistics and fulfillment efficiency by integrating digital systems with physical stores and warehouses.
  • Collaborated closely with executive leadership to align digital growth with broader organizational strategy.

• Analyze purchase requisitions, source materials, and obtain competitive quotes.
• Negotiate and renegotiate pricing and payment terms to secure the best possible outcomes.
• Manage the purchasing process, including creating purchase orders and contracts.
• Ensure accurate and timely processing of all purchase-related information requests.
• Lead special cost-saving projects to optimize procurement strategies.
• Partner with merchandising and marketing teams to ensure alignment with category strategy and buying objectives.
• Manage the largest and most crucial category within the department, focusing on improving product range, achieving sales and margin targets, and effectively managing inventory.
• Oversee annual supplier contract renewals and negotiate favorable terms.
• Coordinate and manage promotional activities with suppliers.

• Established a new operations department from the ground up: Recruited, trained, and onboarded a team of over 50 members across diverse roles, ensuring compliance with Saudization requirements.
• Optimized supply chain processes: Developed and implemented efficient workflows and procedures , achieving smooth operations and timely deliveries within KPIs.
• Managed a high-performing logistics team: Led a team responsible for over 1000,000 SKUs, fostering collaboration with regional teams and driving continuous improvement.
• Delivered cost-effective procurement: Managed operational supply procurement in collaboration with finance, ensuring adherence to annual budgets.
• Strengthened supplier relationships: Built and maintained positive relationships with over 200 suppliers within KSA, contributing to successful strategic sourcing.
• Provided data-driven insights for strategic decision-making: Prepared and presented business analysis reports to senior management, leveraging data to support strategic planning.

• Streamlined procurement processes: Analyzed purchasing needs, issued orders through the ERP system, and managed supplier relationships, leading to efficient sourcing and order fulfillment.
• Cultivated diverse supplier network: Identified and onboard new suppliers, fostered positive relationships with existing vendors, and ensured timely order fulfillment.
• Enhanced order accuracy and efficiency: Collaborated with category managers to manage various orders (pre-order, sold order, consignment) and resolved supplier issues (stock availability, payment, delivery, timing) to ensure seamless operations.
• Optimized procurement costs: Negotiated pricing and explored new avenues to secure the best value for the company, maximizing cost-effectiveness.
• Maintained accurate and efficient ERP system: Defined new suppliers and uploaded relevant data, ensuring comprehensive inventory management and supporting the procurement team's operations.