Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Amr Elsaid

Regional Director of Ecommerce and Busiess Development
Riyadh
Amr Elsaid

Summary

With over 20 years of experience in Digital and Ecommerce businesses, I am the Director of Ecommerce and Business Development for the MENA region at Classera, a leading ed-tech company that operates in over many countries. I am also pursuing my MBA in Marketing and strategic managment at the International Business Academy of Switzerland, to enhance my skills and knowledge in this dynamic and competitive field.

My core competencies include sales and marketing, strategy, customer relationship management, business development, account management, operation and logistic, analytics, and merchandising. I am responsible for building and developing our new Ecommerce project, which will support all of our networks in Classera, including schools, universities, institutions, and governmental organizations. I also lead and manage our digital transformation locally and regionally, leveraging my previous experience at Zohoor, Arabian Oud, Amazon, and Rocket Internet. My mission is to create Ecommerce bussiness , and to deliver value, quality, and innovation to our customers and partners

Overview

18
years of professional experience

Work History

Classera

Regional Director of Ecommerce and BD - MENA
09.2021 - Current

Job overview


  • Develop and implement ecommerce strategies that align with our business objectives and vision
  • Manage and optimize our ecommerce project, ensuring high performance, functionality, and user experience
  • Expand our ecommerce presence to new markets and countries,
  • Drive sales and conversions to our website through effective digital marketing team
  • Analyze and report on ecommerce metrics, such as sales, conversion rates, bounce rates, customer retention, and customer satisfaction
  • Manage the online sales process, from product listing and pricing to order fulfillment and customer service
  • Monitor and manage the ecommerce budget, revenue, and expenses
  • ensuring compliance with local regulations and customer preferences
  • Manage and mentor regional team of ecommerce professionals, including developers, designers, Operation , Logistic, marketers, and customer service .
  • Hire, train, and evaluate new ecommerce staff, ensuring that they have the skills and knowledge to perform their tasks
  • Stay updated on ecommerce trends, best practices, and technologies, and implement them as appropriate
  • Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
  • Monitored staff performance by actively engaging in and observing day-to-day activities.
  • Represented company at various national and global events.
  • Attended board meetings to discuss and optimize strategies.

Insider

Strategic Advisor
10.2020 - 10.2021

Job overview

  • Advisory contract for 1 year.
  • Strategic Advisory - Sharing Retail Trends, Advising Insider on Product Strategy
  • Go-To-Market Strategy - Advising Insider on our Go-To-Market Strategy and local adaptation to the Middle East and Africa market
  • Insider Retail Ambassador
  • guidelines with the goal of Insider arranging a meeting to present our solution

Zohoor

Director Of Digital and Ecommerce
03.2021 - 08.2021

Job overview

  • Leading and executing the digital and ecommerce strategy for the entire organization
  • Building and managing a high-performing team and department to achieve company objectives
  • Overseeing and controlling the budget and profit and loss statements
  • Expanding our ecommerce presence to all the Gulf countries where the company operates
  • Boosting our sales through digital and omnichannel marketing

Arabian Oud

Head of Ecommerce - MENA
01.2018 - 03.2021

Job overview

  • Led and executed the digital and ecommerce strategy for the entire organization, covering multiple markets in the Gulf region
  • Built and managed a high-performing team and department of ecommerce professionals to achieve company objectives and targets
  • Oversaw and controlled the budget and profit and loss statements for the ecommerce business, ensuring optimal allocation of resources and cost efficiency
  • Expanded our ecommerce presence to all the Gulf countries where the company operates, increasing our market share.
  • Boosted our sales through digital and omnichannel marketing, achieving a 40% growth in revenue and a 35% increase in customer retention
  • Managed and optimized our ecommerce website and online sales channels, ensuring high performance, functionality, and user experience
  • Collaborated with other senior leaders and stakeholders across the organization to ensure alignment and integration of ecommerce initiatives with other business functions and objectives
  • increase operation efficiency and delivery rate by improving our system and implementing omnichannel strategy with all of our branchs.

Teejan ESolutions LLC

Advisor / Consultant
01.2017 - 12.2017

Job overview

  • Consultant for two mega projects ( Saudi Post – Al Rajhi holding)
  • Contract for 1 year to manage and operate the new projects for their clients


https://www.okaz.com.sa/article/1546973

Rocket Internet / Wadi.com - Ksa

Country Manager
01.2015 - 12.2017

Job overview

  • Responsible for the P&L for KSA, supervising the entire P&L, stimulating growth for the category, and possessing a comprehensive comprehension of internal and external variables that influence the business.
  • Concentrating on the commercial aspect, scrutinizing all data analysis figures to evaluate our situation.
  • Development of key metrics to appraise overall business and performance and provide the foundation for continuous enhancement.
  • Propel the target for the company and all categories.
  • Establishing goals and strategic direction for the business, ensuring alignment with broader business goals and vision.
  • Collaborating on Marketing and Merchandising initiatives, and inspecting customer journey and reviewing and testing all functions and products along with products managers.
  • GMV fulfilled from Saudi
  • Fulfillment rate - shipping / Fully operating operation in the country.


Amazon

Category Buyer & Purchasing Head
07.2014 - 01.2015

Job overview

  • Analyze purchase requisitions, source materials, and obtain competitive quotes.
  • Negotiate and renegotiate pricing and payment terms to secure the best possible outcomes.
  • Manage the purchasing process, including creating purchase orders and contracts.
  • Ensure accurate and timely processing of all purchase-related information requests.
  • Lead special cost-saving projects to optimize procurement strategies.
  • Partner with merchandising and marketing teams to ensure alignment with category strategy and buying objectives.
  • Manage the largest and most crucial category within the department, focusing on improving product range, achieving sales and margin targets, and effectively managing inventory.
  • Oversee annual supplier contract renewals and negotiate favorable terms.
  • Coordinate and manage promotional activities with suppliers.

Amazon

Assistant Operation Manager
07.2012 - 06.2014

Job overview

  • Established a new operations department from the ground up: Recruited, trained, and onboarded a team of over 50 members across diverse roles, ensuring compliance with Saudization requirements.
  • Optimized supply chain processes: Developed and implemented efficient workflows and procedures , achieving smooth operations and timely deliveries within KPIs.
  • Managed a high-performing logistics team: Led a team responsible for over 1000,000 SKUs, fostering collaboration with regional teams and driving continuous improvement.
  • Delivered cost-effective procurement: Managed operational supply procurement in collaboration with finance, ensuring adherence to annual budgets.
  • Strengthened supplier relationships: Built and maintained positive relationships with over 200 suppliers within KSA, contributing to successful strategic sourcing.
  • Provided data-driven insights for strategic decision-making: Prepared and presented business analysis reports to senior management, leveraging data to support strategic planning.

Amazon

Procurement Supervisor
06.2011 - 06.2012

Job overview

  • Streamlined procurement processes: Analyzed purchasing needs, issued orders through the ERP system, and managed supplier relationships, leading to efficient sourcing and order fulfillment.
  • Cultivated diverse supplier network: Identified and onboard new suppliers, fostered positive relationships with existing vendors, and ensured timely order fulfillment.
  • Enhanced order accuracy and efficiency: Collaborated with category managers to manage various orders (pre-order, sold order, consignment) and resolved supplier issues (stock availability, payment, delivery, timing) to ensure seamless operations.
  • Optimized procurement costs: Negotiated pricing and explored new avenues to secure the best value for the company, maximizing cost-effectiveness.
  • Maintained accurate and efficient ERP system: Defined new suppliers and uploaded relevant data, ensuring comprehensive inventory management and supporting the procurement team's operations.

Amazon

Business Development Executive
01.2011 - 06.2011

Union Group CO. (SAMSUNG Mobile-Egypt)

Team Leader (Sales and Customer Care)
07.2009 - 01.2010

Itsalat International CO. (I2_ EGYPT -Nokia)

Customer Care & Sales Representative
07.2006 - 06.2009

Education

The International Business Academy of Switzerland
Switzerland

MBA from Project Managment , Strategic Managment ,Marketing
04.2001

Mansoura Univierst
Egypt

Bachelor of Science from Business Administration And Management
04.2001

Skills

Management skills

undefined

Timeline

Regional Director of Ecommerce and BD - MENA

Classera
09.2021 - Current

Director Of Digital and Ecommerce

Zohoor
03.2021 - 08.2021

Strategic Advisor

Insider
10.2020 - 10.2021

Head of Ecommerce - MENA

Arabian Oud
01.2018 - 03.2021

Advisor / Consultant

Teejan ESolutions LLC
01.2017 - 12.2017

Country Manager

Rocket Internet / Wadi.com - Ksa
01.2015 - 12.2017

Category Buyer & Purchasing Head

Amazon
07.2014 - 01.2015

Assistant Operation Manager

Amazon
07.2012 - 06.2014

Procurement Supervisor

Amazon
06.2011 - 06.2012

Business Development Executive

Amazon
01.2011 - 06.2011

Team Leader (Sales and Customer Care)

Union Group CO. (SAMSUNG Mobile-Egypt)
07.2009 - 01.2010

Customer Care & Sales Representative

Itsalat International CO. (I2_ EGYPT -Nokia)
07.2006 - 06.2009

The International Business Academy of Switzerland

MBA from Project Managment , Strategic Managment ,Marketing
04.2001

Mansoura Univierst

Bachelor of Science from Business Administration And Management
04.2001
Amr ElsaidRegional Director of Ecommerce and Busiess Development