Summary
Overview
Work History
Education
Skills
Languages
Courses
Accomplishments
Timeline
Books
Amro Jamal

Amro Jamal

Riyadh,Saudi Arabia
"Some days make us grow as much as a year, and some years make us grow just a day. That's why it's crucial to choose a place that gives you the most life in your limited years."
Amro Jamal

Summary

Customer-orientated, strategic-thinking FMCG Sales Professional with over 8 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, vendor relations, territory development and revealing customer needs to deliver solutions.

Overview

8
8

Years of professional experience

8
8

Years FMCG experience

6
6

Years in marketing & distribution

Work History

Sales Development manager

ROSHEN confectionery corporation
Riyadh , Saudi Arabia
07.2023 - Current
  • Resolved customer concerns promptly to maintain satisfaction.
  • Helped resolve client problems quickly with superior customer service.
  • Adapted sales techniques to specific clients and promoted products based on individualised client needs.
  • Oversaw business staffing and training, building successful, customer-focused team.
  • Generate reports on sales, providing relevant information to track sales progress and inform future strategies.
  • Closely monitored weekly sales to write reports for senior leadership and streamline operational processes.
  • Analysed consumer data to predict future purchasing trends for informed decision-making.

National Sales Manager

Afra for Ukrainian products
Amman, Jordan
02.2022 - 06.2023
  • Grew annual revenue by 75% with targeted sales and marketing strategy.
  • Managed team of 25 staff, driving performance with motivational strategies to exceed sales targets.
  • Identified and qualified new sales prospects to continually meet targets.
  • Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
  • Monitored sales team performance, providing effective training to help reach revenue and profit targets.
  • Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
  • Analysed sales reports to identify trends and update strategies.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Planned and developed strategies to increase sales territory positioning, exceeding company targets.
  • Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.

Regional sales manager

Afra for Ukrainian products
Amman, Jordan
01.2020 - 01.2022
  • Analysed sales to identify top-performing products.
  • Automated Sales Department Project Lead
  • Hired and trained dedicated and high-achieving sales teams.
  • Planned and developed strategies to increase sales territory positioning, exceeding company targets.
  • Grew annual revenue by 90% with targeted sales and marketing strategy.
  • Carried out sales visits to current and prospective customers.
  • Managed team of 12 staff, driving performance with motivational strategies to exceed sales targets.
  • Allocated sales resources based on quarterly KPI targets.

Sales supervisor

Afra Ukrainian products
Amman , Jordan
03.2019 - 01.2020
  • Collected customer and market feedback and reported information to company leadership.
  • Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
  • Promoted exceptional customer service by engaging clients on sales floor, building positive rapport, answering product queries and handling complaints.
  • Coached team members to reach and exceed weekly and monthly sales goals.
  • Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
  • Organised and coordinated sales team schedules, helping staff meet company and client expectations.

Sales development representative

Alfakhira trading co.
Amman , Jordan
02.2018 - 02.2019

Automated Sales Department Project Lead

sales accountant

Alfanar salt co.
Amman Governorate, Jordan
02.2017 - 02.2018
  • Performed periodic expense variance analysis between budget, forecast and actual amounts.
  • Prepared monthly bank reconciliations and compiled reports for financial reviews.
  • Generated invoices based on established accounts receivable schedules and terms.

Education

Accounting - Business

University of Jordan, Amman / Jordan
09.2013 - 01.2018
  • Elected representative in Student Union
  • Board Member of Business club
  • Faculty Representative for Cultural Translation Scholarship - Istanbul University

Accounting and Finance - Business

Istanbul University , Istanbul
09.2016 - 01.2017

Skills

  • Analytical Skills
  • Trade Marketing
  • Strategic Planning
  • Business development
  • Sales strategies
  • Teamwork and collaboration
  • Financial Forecasting
  • Pricing strategies
  • Brand building
  • Sales performance
  • Team Leadership and Motivation

Languages

Arabic
Proficient (C2)
English (Excellent)
Upper intermediate

Courses

  • CMA Course (Part 1 & Part 2) - KPMG Jordan
  • Strategic planing - Business Club JU
  • Sales Management - Miami Business Centre
  • Team Leading - Alqada Academy
  • 7Ps - Business Club JU

Accomplishments

Company: Afra
Duration: 4.5 years

  • Tripled Sales Growth: Successfully tripled the company's sales over four years.
  • Led Digital Transformation: Spearheaded the digital transformation of the sales department, enhancing efficiency and performance.
  • Developed Sales Operations: Built and refined the operational mechanisms, systems, and procedures for the sales department, optimizing workflow and productivity.
  • Built and Managed a High-Performing Team: Established a sales team of 25 representatives, maintaining a turnover rate of less than 20% over four years.
  • Established Sales Channels: Created and launched sales divisions and channels from the ground up, driving significant revenue growth.
  • Improved Accounts Receivable Turnover: Increased the accounts receivable turnover ratio from 3 to 7.5, significantly improving cash flow management.
  • Reduced Accounts Receivable Days: Reduced the accounts receivable days from over 120 days to 48 days, enhancing the company’s liquidity.
  • Minimized Expired Product Returns: Decreased the percentage of expired product returns from 9% to less than 2%, improving inventory management and reducing losses.
  • Established Strategic Partnerships: Successfully negotiated and established partnership agreements with major modern trade chains, initiating and expanding business operations within these channels .

Timeline

Sales Development manager - ROSHEN confectionery corporation
07.2023 - Current
National Sales Manager - Afra for Ukrainian products
02.2022 - 06.2023
Regional sales manager - Afra for Ukrainian products
01.2020 - 01.2022
Sales supervisor - Afra Ukrainian products
03.2019 - 01.2020
Sales development representative - Alfakhira trading co.
02.2018 - 02.2019
sales accountant - Alfanar salt co.
02.2017 - 02.2018
Istanbul University - Accounting and Finance, Business
09.2016 - 01.2017
University of Jordan - Accounting, Business
09.2013 - 01.2018

Books

  • The Challenger sale - Matthew Dixon & Brent Adamson
  • The Art Of Selling - Francisco Di Emmanuel
  • How To Sell Anything To Anybody - Joe Girard
Amro Jamal