Anas Al-Dhurgham
Riyadh
Summary
Digital banking expert with demonstrated experience in digital transformation. Possess expertise in preparing business strategy, product development, business enhancement and developing marketing strategies. In addition to leadership experience in digital business transformation, digital payment, FinTech, Loyalty, customer engagement and Omni-channel solutions.
Overview
7
7
years of professional experience
Work History
VP of Retail Digital Banking Channels
Riyad bank
Riyadh
08.2023 - Current
- Strategy Development: Develop and execute a comprehensive strategy for digital banking channels, aligning it with the overall business objectives of the organization.
- Channel Management: Manage and optimize various digital banking channels, such as online banking, mobile banking, and other digital platforms, to ensure a seamless customer experience.
- Team Leadership: Provide leadership and guidance to a team responsible for the day-to-day operations and development of digital banking channels, including hiring, training, and performance management.
- Product Development: Collaborate with product managers and other stakeholders to drive the development and enhancement of digital banking products and services, considering user needs, market trends, and regulatory requirements.
- Customer Experience: Focus on improving the customer experience across digital banking channels, analyzing customer feedback, conducting research, and implementing strategies to enhance usability, functionality, and overall customer satisfaction.
- Technology and Innovation: Stay updated on emerging technologies, industry trends, and innovations in the digital banking space, and identify opportunities to leverage new technologies to enhance digital banking channels.
Senior Manager of Loyalty & Customer Engagement- Retail Banking Group
BANQUE SAUDI FRANSI (BSF)
Riyadh
06.2022 - 08.2023
- Handling partner relations of JANA rewards program, user experience & marketing activities
- Handling JANA rewards program in terms of partner relations, finances & system developments
- Building program strategy of JANA rewards program
- Handling omni channel integration with core system and JANA program
- Establishing Voice of customers and NPS to increase customer satisfactions
- Preparing overall budget and deliver monthly revenue forecasts
- Establishing innovation and R&D section and run quarterly benchmark analysis
- Ensuring compliance to project delivery schedule and other SLA parameters across projects life cycle.
Product Manager - Digital Banking & Transformation - Retail Banking Group
BANQUE SAUDI FRANSI (BSF)
Riyadh
09.2019 - 06.2022
- Managing digital sales to deliver STP credit card, Personal Finance and Home Finance
- Working on digital engagement module to increase digital banking penetration
- Focusing on digital payments and managing mobile payment projects (IPS & QR Payments)
- Managing text channels and building Chatbots engine on Whatsapp and digital channels
- Establishing robotics processes to enhance digital services
- Building life style services especially on Mobile Banking application by depending on Geographic Location feature and event/trigger push notifications to notify customers for Bank offers with merchants.
Business Analyst - Digital Banking & Transformation - Retail Banking Group
ARAB NATIONAL BANK (ANB)
Riyadh
02.2018 - 08.2019
- Participated in rolling out ANB online account opening service under SAMA sandbox program initiatives
- Participated in launching Mada Pay & Apple Pay projects
- Suggesting tactics and ideas to improve the internet and mobile banking usability and user experience
- Preparing and updating GAP analysis to measure the current situation of banks digital channel.
Executive trainee - ANB Graduate program
ARAB NATIONAL BANK (ANB)
Riyadh
05.2017 - 02.2018
- ANB Graduate Training Program includes intensive in-class training for about 3 months and on job training in all bank's departments for about 6 months.
Education
BSc. (Industrial Engineering) -
College of Engineering, King Saud University (KSU)
01.2016
BSc. (Industrial Engineering) -
College of Engineering, King Saud University (KSU)
01.2016
Percentage grade 95% -
Najd National Schools
01.2011
Percentage grade 95% -
Najd National Schools
01.2011
Skills
- Digital Acquisition and Payment
- Digital Strategy
- Digital Marketing & Sales
- Innovation & FinTech
- Loyalty & market place
- Customer Journey Mapping
- User Experience (UX) Design
- Stakeholder Management
- Product Innovation
- Project/Program Management
- Leadership skills
- Problem solving/Decision making
- Negotiating skills
Languages
English and Arabic
Certificates Courses
- Scrum Fundamentals Certified - Membership ID (815159)
- Mini MBA Diploma - Certification ID (279397159-094-8781)
- Project Management (PMP) course
- The Future of Payment
- Inspiring leadership through emotional intelligence
Timeline
VP of Retail Digital Banking Channels
Riyad bank
08.2023 - Current
Senior Manager of Loyalty & Customer Engagement- Retail Banking Group
BANQUE SAUDI FRANSI (BSF)
06.2022 - 08.2023
Product Manager - Digital Banking & Transformation - Retail Banking Group
BANQUE SAUDI FRANSI (BSF)
09.2019 - 06.2022
Business Analyst - Digital Banking & Transformation - Retail Banking Group
ARAB NATIONAL BANK (ANB)
02.2018 - 08.2019
Executive trainee - ANB Graduate program
ARAB NATIONAL BANK (ANB)
05.2017 - 02.2018
BSc. (Industrial Engineering) -
College of Engineering, King Saud University (KSU)
BSc. (Industrial Engineering) -
College of Engineering, King Saud University (KSU)
Percentage grade 95% -
Najd National Schools
Percentage grade 95% -
Najd National Schools
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