Summary
Overview
Work History
Education
Skills
Software
Timeline
Hi, I’m

Anju Ganesh

Social Media Specialist
Riyadh
Anju Ganesh

Summary

Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

5
years of professional experience
3
years of post-secondary education
4
Languages

Work History

GenM
Riyadh

Digital Marketing Freelancer
04.2019 - 11.2021

Job overview

  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Planned digital marketing campaigns including web, SEO/SEM, email, social media and display advertising
  • Maintained our social media presence across all digital channels
  • Measured and reported on the performance of all digital marketing campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Markon Consulting
Thrissur

Senior Digital Marketing Associate
07.2016 - 12.2017

Job overview

  • Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Created customized marketing materials to increase product awareness.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.

Education

University of Calicut
Kerala

Bachelor of Science from Electrical And Electronics Engineering
06.2011 - 05.2014

University Overview

Skills

    Keyword optimization

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Software

Mailchimp

Google Analytics

Canva

Ahrefs

Google Adwords

Timeline

Digital Marketing Freelancer
GenM
04.2019 - 11.2021
Senior Digital Marketing Associate
Markon Consulting
07.2016 - 12.2017
University of Calicut
Bachelor of Science from Electrical And Electronics Engineering
06.2011 - 05.2014

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Anju GaneshSocial Media Specialist