Anthony Raj Arockia Samy

Customer Profile: Saudi Telecommunications Company (Largest Telecom Operator in Saudi Arabia)

Project Summary: Digitalizing the auditing process to enhance compliance and operational efficiency

Technologies: Alteryx, Python, Tableau, Data lakes

Activities performed:

• Analyzed data to detect process violations, reducing compliance risk.
• Automated audit tests using Alteryx, Python, and LLMs, cutting manual review time by 80%.
• Developed Tableau dashboards for historical and near real-time risk monitoring and insights.
• Identified and proposed new use cases for automation and efficiency improvements with help of GenAI solutions.
• Assisted core auditors by streamlining audit workflows using AI-based insights.

Customer Profile: Saudi Telecommunications Company (Largest Telecom Operator in Saudi Arabia)

Project Summary: Identified and delivered Customer Experience KPIs for Corporate Customer Experience Management.

Technologies Used: Teradata SQL, MicroStrategy (MSTR)

Key Activities & Achievements:

• Defined KPIs to enhance customer experience insights.
• Designed and optimized SQL queries for data extraction and analysis.
• Developed data models to support reporting and decision-making.
• Automated ETL processes using stored procedures, improving efficiency.
• Led a small team in KPI analysis and reporting.
• Created interactive dashboards in MSTR for real-time data visualization.

Customer Profile: MAWANI – Government organization overseeing and regulating Saudi Arabian ports.

Project Summary: Led end-to-end setup of Enterprise Data Warehouse (EDW), integrated multiple data sources, and identified key business insights.

Technologies Used: Alteryx, Oracle, Power BI, Python, SQL Server

Key Achievements:

• Designed and implemented EDW from scratch using Alteryx Components.
• Built reusable Alteryx Macros, reducing development time by 80%.
• Developed data marts to support business intelligence and reporting.
• Defined key KPIs and business use cases for strategic insights.
• Set up and administered Alteryx Server Environment for scalability.

Customer Profile: ZATCA – Government organization administering Tax, Zakat, and Customs.

Project Summary: Developed KPI monitoring, forecasting models, and machine learning solutions to enhance revenue performance and decision-making.

Technologies Used: Alteryx, PowerBI, Oracle, Python, R

Key Achievements:

• Developed KPI dashboards, ML solutions, and predictive models for revenue forecasting using classification, clustering, and time-series techniques in Alteryx, Python, and R.
• Built data marts, automated data aggregation, and designed custom Python/R tools to enhance Alteryx ML capabilities.
• Automated ML preprocessing tasks for non-technical users, deployed models to production, and optimized accuracy.
• Managed a 3-member team and set up Alteryx Server (Pre, Prod, Dev, Test) with high availability.

Notable Machine Learning Use Cases:

• Call Center Performance Analysis – Clustering based on KPIs.
• Zakat Payment Defaulters – Classification to identify high-risk defaulters

Customer Profile: HRDF – Government organization providing employment opportunities for Saudi citizens through government-aided programs.

Project Summary: Developed a comprehensive Eligibility & Payment Processing Engine for the Hafiz Program, streamlining financial aid distribution and employment evaluation.

Technologies Used: Alteryx, Oracle, SOAP UI, Python

Key Achievements:

• Designed and implemented the Eligibility & Payment Processing Engine, reducing processing time from 9 hours to under 3 minutes and delivering the solution in under 2 months (previously 18 months).
• Automated 40+ workflows for data integration, profiling, discrepancy detection, eligibility checks, payment processing, refunds, and reporting using Alteryx.
• Developed a 360-Alteryx Gallery Application, enabling real-time citizen information retrieval for Customer Care Teams and improving ticket resolution efficiency.
• Proposed and built a Python-based Customer Support Solution (PoC), leading to faster response times and improved efficiency.

Notable Achievements:

• Recognized by Alteryx Community for automating job seeker programs in Saudi Arabia:
• 🔗 Alteryx Use Case – Saudi Arabia Government Automates Job Seeker Programs

Customer Profile: Specialized by STC – Provider of Push-to-Talk (PTT) solutions for private and public sectors in Saudi Arabia.

Project Summary: Led the migration of Excel-based reports to Tableau, enabling self-service BI capabilities for business users.

Technologies Used: Tableau, Oracle

Key Achievements:

• Migrated all Excel-based reports to Tableau Dashboards, Worksheets, and Stories, improving efficiency and data accessibility.
• Designed KPIs for Customer Experience, Network Quality, and Customer Support Systems, delivering actionable insights.
• Created and managed Tableau Data Sources, providing access for self-service BI users to develop reports independently.
• Automated report delivery using third-party email applications, ensuring timely insights.
• Administered Tableau Server, handling migrations, scheduling, and job monitoring.

Customer Profile: Jawwy Telecommunications (STC Group) – A digital telecom provider offering customizable prepaid services through its mobile platform.

Project Summary: Developed a BI Reporting Hub using Tableau to enable self-service reporting and a data-driven decision-making environment.

Technologies Used: Tableau, Teradata, Oracle, Talend, R

Key Achievements:

• Designed and implemented a Self-Service BI Model, allowing users to build reports and analyze Simple & Medium KPIs independently.
• Migrated all ad-hoc and Excel-based reports to Tableau, improving report consistency and efficiency.
• Identified and tested new KPIs for the self-service model, ensuring data accuracy and usability.
• Published and managed Tableau workbooks, fostering a data-savvy culture across the organization.
• Administered Tableau environment, including task monitoring, user security, and report scheduling.
• Automated Tableau jobs, email alerts, and data reshaping using R scripts and Tab commands, enhancing workflow efficiency.

Customer Profile: Saudi Telecommunications Company (STC) – The leading telecom provider in Saudi Arabia, serving a diverse customer base.

Project Summary: Developed Customer Experience Dashboards using MicroStrategy to provide end-to-end insights into customer interactions.

Technologies Used: MicroStrategy, Tableau, R-Programming

Key Achievements:

• Designed data models, dashboards, and reports, ensuring seamless data integration and visualization.
• Developed ETL processes using stored procedures and integrated cloud-based data with MicroStrategy DataMart.
• Optimized performance using VLDB properties, cubes, and data blending techniques.
• Created real-time dashboards to track call center performance and customer complaints (updated every 30 seconds).
• Built transaction-enabled reports, allowing field operations users to update targets instantly.
• Conducted user training on dashboard functionality and new MicroStrategy features.
• Automated reporting tasks using Command Manager, Object Manager, and Integrity Manager.

Customer Profile: Key Bank – A leading financial services provider in North America.

Project Summary: Developed an Application Data Factory to manage customer master data, ensuring data quality and consistency across the enterprise.

Technologies Used: Ab Initio, Trillium Profiler

Key Achievements:

• Built Ab Initio graphs to extract and process XML data into flat files.
• Performed customer master data profiling using Trillium Profiler to identify and resolve data inconsistencies.

Customer Profile: Hospital Performance Management – An internal Cognizant product providing an end-to-end solution for healthcare KPI tracking across MicroStrategy, DeepSee, and Power BI.

Technologies Used: MicroStrategy, Microsoft BI, DeepSee, Power BI, SQL Server, MUMPS Cache’

Key Achievements:

• Designed transactional & dimensional data models to support healthcare KPIs.
• Developed SQL-based ETL processes to load data from staging to data marts.
• Created schema & public objects, reports, and dashboards for performance tracking.
• Automated report delivery via email, file exports, and role-based access controls.
• Managed packages and deployments using Object Manager.