Anup Sadavarte

• Responsible for establishment of green field project in KSA including securing all necessary licenses and approvals
• Accountable for country-level P&L ownership and mid-term cash flow forecasting and planning
• Conduct in-depth market research to evaluate competition, customer needs, and market opportunities
• Be the voice of the customer to incorporate KSA specific requirements for product development
• Identify and onboard key business partners across EV fleet, charging infrastructure, and driver sourcing; negotiated favourable commercial agreements
• Develop the go-to-market strategy to launch the product and drive user adoption and growth
• Design the local organization structure; lead recruitment, onboarding, and capability building for the core team
• Ensure full compliance with local regulations by developing a thorough understanding of the legal and operational framework in KSA
  

Key achievements:

• Optimized vehicle selection to comply with the regulations; preventing potential discontinuation by TGA and avoiding a penalty of a 6-month lease payout to the leasing partner
• Identified cost-saving opportunity of approximately 11M SAR annually at full-scale operations by outsourcing driver partners through manpower agencies

• Leading the Operations function and providing strategic and tactical direction to the team for activities across KSA
• Collaborating closely with Service Owner of RH vertical and steering the overarching Operations strategy for the market
• Supporting commercial team to achieve top-line and EBITDA targets by judiciously managing supply budgets in excess of $13 million annually
• Assuming responsibility for all supply metrics related to Captain acquisition, performance, and experience and market ops
• Overseeing supply support for special or emerging market categories such as airports, HDLs, Intercity, and events
• Coordinating with demand team to balance demand and supply
• Conducting regular reviews and implementing changes to Captain and customer policies in collaboration with experience teams
• Engaging with product teams to secure support for market-specific requirements
• Spearheading workstreams for regulatory compliance of the fleet as per TGA requirements, including proposal preparation, stakeholder buy-in, and implementation
• Established framework for gathering competitive intelligence on pricing, policies, compliance, and incentives for both customers and Captains

Key achievements:

• Enhanced customer fulfillment metrics by 18% following the impact of Saudization on the ride-hailing industry in 2021.
• Achieved consistent onboarding of over 8,000 new Captains monthly in 2024 while maintaining nearly 100% regulatory compliance.
• Optimized budget allocation, reducing the cost of acquiring new Captains by 40%.
• Lowered low-rated trip occurrences from 2.3% to 1.4% over the past two years.
• Developed market intelligence framework that became the foundation for competitive decision-making in partnership with Uber.
• Strengthened processes to improve regulatory compliance by over 20 percentage points in the past year while preserving market share and reducing fines from TGA.
• Reduced contact rates by over 30% by addressing key customer and Captain challenges.

• Enhancing Quality processes with strategic focus on fostering experience-driven growth
• Minimizing low-rated trips to enhance customer experience
• Enhancing Captain retention to ensure improved supply reliability
• Collaborating with central teams to implement product improvement initiatives and facilitate smooth product rollouts
• Driving efficiency in Quality and Captain support through automation and simplifying existing processes
• Responsible for Captain Net Promoter Score (NPS) and addressing areas of Captain dissatisfaction
• Evaluating and adjusting returns and waivers policy to control budgets
• Coordinating with Care teams to reduce contact rates and improve Customer Satisfaction (CSAT) score

• Generating monthly and daily forecasts in terms of volume and value by customer car type
• Planning and managing budgets on Captain and customer subsidies to optimize balance between demand and supply
• Supporting city GM for city P&L targets and overall profitability
• Conducting post-assessment analyses of marketing campaigns to gauge their effectiveness
• Actively seeking and analyzing data to support decisions on driver (supply) incentive spending
• Collaborating in cross-functional project teams involving HQ and country-level stakeholders to implement plans
• Demonstrating robust leadership skills within the city team

• Conducting Rough Cut Capacity Planning to commit sales volumes for the annual operating plan
• Leading Supply Review as an integral part of monthly Sales and Operations Planning (S&OP) cycle
• Collaborating on preparation and sign-off of the Master Production Schedule in coordination with the Operations team
• Coordinating with Production managers on a weekly basis to align detailed schedules and ensure optimal service levels towards sales team
• Making decisions regarding Build/Chase strategy to balance production and manpower capacity for three-month horizon
• Conducting reviews of Slow Moving, Obsolete, and near expiry materials while providing recommendations for liquidation
• Working closely with Projects and Maintenance team to schedule capacity enhancement projects
• Supporting Make-to-Order export business by meeting orders within a lead time of one month
• Planning packaging material delivery scheduled to align with weekly production schedules
• Minimizing write-offs by supporting phase in/out of SKUs or changes in artwork for packaging materials
• Monitoring and communicating supplier performance for both Quality and Delivery
• Managing inventory for finished goods and packaging materials in accordance with stock norms outlined in the inventory policy

• Overseeing monthly Sales & Operations Planning cycle as the primary owner
• Generating baseline forecast by sales channel for subsequent refinement by sales team
• Leading monthly Demand reviews and pre-S&OP meetings
• Monitoring, publishing, and enhancing forecast accuracy on an ongoing basis
• Ensuring adherence to planning time fences to minimize forecast variations
• Transforming Demand Plan into production requests while maintaining inventory norms
• Planning daily replenishments from Factory warehouse to branches throughout the Kingdom
• Collaborating with Sales, Marketing, Production Planning, Operations, and R&D to ensure timely launch of new products, promotion SKUs, and phase out SKUs
• Spearheading long-term planning forum, projecting demand over 5-year horizon for capacity planning decisions

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