Summary
Overview
Work History
Education
Skills
Projects
Languages
Timeline
Generic

Areej AlAsseri

Riyadh ,Saudi Arabia

Summary

Experienced Senior Marketing Analyst in developing and managing successful marketing campaigns across digital and traditional channels. Skilled in data analysis and consumer insights to improve marketing results and drive growth. Strong background in brand management, digital marketing, and team leadership, with a proven ability to lead projects, build customer loyalty. Focused on delivering effective marketing strategies that enhance brand visibility and achieve business goals.

Overview

3
3
years of professional experience
4
4
years of post-secondary education

Work History

Senior Marketing Analyst

stc - Campaigns management
09.2024 - Current


  • Experience in measuring and evaluating marketing campaign effectiveness, utilizing metrics such as ARPU, conversion rates, and customer acquisition costs.
  • Strong verbal and written communication skills, with the ability to present complex data insights to stakeholders.
  • Experienced in planning events and exhibitions to enhance brand presence and client engagement.
  • Responsible for implementing all planned communications initiatives including customer experience, customer lifecycle, media planning and management, exhibitions and events.
  • Responsible for carrying out a range of marketing and corporate communication activities such as participating in the design and execution of marketing initiatives and developing technical documents.

Marketing analyst

stc - Campaigns & Portfolio management
09.2022 - 09.2024
  • Identified new customer segments and target audiences to expand reach.
  • Developed and executed sales promotions, increasing revenue by 45% through targeted campaigns.
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Enhancing customer experience through digital channels.
  • Experienced in Excel functions, pivot tables, and data visualization tools.
  • Ability to perform detailed competitor analysis to identify opportunities and marketplace threats.
  • Contributed in planning and execution of a comprehensive year-long marketing strategy, successfully meeting annual KPIs.

Marketing Coop

stc
01.2022 - 07.2022
  • Assisted in conducting market research and competitor analysis to support campaign strategies.
  • Initiated telecom offers and enhancing products.
  • Follow up daily trend of sales, base movement and revenue.
  • Skilled in gathering and analyzing customer feedback to identify pain points and opportunities for product improvement.

Education

Bachelor of Business Administration - Marketing

Prince Sultan University
Riyadh, Saudi Arabia
09.2017 - 01.2022

Skills

  • Communication skills
  • Brand development
  • Time management
  • Teamwork
  • Adaptability
  • Leadership
  • Microsoft Office

Projects

  • stc Sponsorship with E-sports 2024

Lead partnership and communication efforts for stc's sponsorship with E-sports World cup foundation. Engaging with internal and external stakeholders to insure enhancing stc brand image and business objective.


  • stc wholesale events management

Collaborated closely to understand budgeting processes, operational requirements, and vendor and facility management relationships. Contributed to achieve the brand’s international goals and strategic objectives.

Languages

English
Fluent
Arabic
Native

Timeline

Senior Marketing Analyst

stc - Campaigns management
09.2024 - Current

Marketing analyst

stc - Campaigns & Portfolio management
09.2022 - 09.2024

Marketing Coop

stc
01.2022 - 07.2022

Bachelor of Business Administration - Marketing

Prince Sultan University
09.2017 - 01.2022

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Areej AlAsseri