Ashraf Abbas
Riyadh
Summary
Ashraf is a visionary and results-driven executive leader with a proven track record in driving digital transformation, business growth, and operational excellence within the technology and consulting sectors. With deep expertise in leading high-performing teams, Ashraf excels at steering complex, enterprise-wide initiatives that deliver measurable value and sustainable impact.
He is known for his strategic mindset, ability to cultivate cross-functional collaboration, and a strong analytical approach to solving critical business challenges. His leadership style fosters innovation, agility, and accountability—creating environments where people and performance thrive.
Ashraf has spearheaded the design and execution of comprehensive digital transformation strategies, integrating cutting-edge technologies to optimize business operations, enhance customer experiences, and future-proof enterprise capabilities. His accomplishments include the establishment of enterprise architecture functions, governance frameworks, and data management practices that align technology with organizational goals.
Over the past several years, Ashraf has successfully led large-scale national digital initiatives for government entities and major technology firms, earning recognition for his ability to deliver complex projects on time, within budget, and with lasting strategic value.
Overview
23
23
years of professional experience
Work History
Director
Price Waterhouse Coopers (PwC)
08.2020 - Current
- Leading more than 10 Digital Strategy implementation and activation
- Leading more than 5 Enterprise Architecture implementation and activation
- Leading 3 Data Management and Data governance implementation and Activation
- Team management and up-skilling
- Drive business development and client relationship management
- Define project scope, objectives, and high-level strategies
- Lead proposal development and pitch efforts
- Provide thought leadership and domain expertise
Enterprise Architect
Stc Solutions
10.2015 - 08.2020
- Design of Enterprise solutions; design of N-Tier/Web enterprise solutions, and deliver proof of concepts
- Prepare Solution Architecture for new projects
- Stay Up-to-date with market technologies and requirements
- Conducted analyses for business architecture models documented by the stakeholders and provided recommendations using the principles from TOGAF.
- Review and audit the technical environment for existing applications. The task involves review of the current state of the business architecture and technical architectures, including how the data is gathered, captured, and stored within different systems.
- Provide presentations stc leadership.
Senior Product Manager
STS
09.2005 - 10.2015
- Presales Management
- Managing Leads/Opportunities Scope.
- Managing Leads Budget & Costing.
- Managing Project Procedures as imposed by the client.
- Responsible for Microsoft Solution Revenue
- Project Management
- Participates in design reviews with technical project teams.
- Business Development Manager for Professional Services teams
- Identify and establish architectural Policies, Procedures, Standards, Principles, Guidelines, Templates, and Best Practices that facilitate Enterprise application development
- Up to date with development trends and technologies to follow in new projects and leads.
Senior Developer
Arab Bank
09.2004 - 10.2005
- BizTalk Developer : Arab Bank Middleware (BizTalk 2004), a middle tier that connects several Banking Interfaces to the Bank Back-end (AS400). Interfaces connected to the BizTalk middleware are: Phone Banking, Internet Banking, Trade & Finance, Lending solution, and CRM Application.
- Web Developer
- SQL 2000, 2005 Developer
Developer
Access to Arabia
06.2002 - 09.2004
- Extensive experience in Developing and implementing Banking Solutions such as WAP, IVR, Internet and SMS, also in developing the Communication Interfaces between the banking solutions and the Bank Hosts Systems.
- Internet Banking Solutions (VB6 Web classes, SQL 2000)
- SMS Banking Solutions (VB6 Web classes, SQL 2000)
- Mobile Banking Solutions (VB6 Web classes) and (C#.NET, SQL 2000)
- Phone Banking Solutions (VB6 Web classes, SQL 2000)
- SWIFT Messaging Solutions: a middle tier application that parse SWIFT message to a standard flat file according to predefined rules set by the bank, and from flat files to standard SWIFT messages (C#.NET, SQL 2000)
- A2A Intranet (Online Vacation Request, Online Leave request, Tasks Management, Attendance Report, Attendance Log In/Out System) (C#.NET, SQL 2000).
Education
BSC - Computer Science
Princess Sumaya University
02.2002
Skills
- Management Consulting
- Digital Transformation
- Data Management
- Data Governance
- Enterprise Architecture
- IT Governance
- Project Management Skills
- Technical Solution Design & Architecture
- Software and Application Life Cycle Management
- Strategic planning
- People management
Timeline
Director
Price Waterhouse Coopers (PwC)
08.2020 - Current
Enterprise Architect
Stc Solutions
10.2015 - 08.2020
Senior Product Manager
STS
09.2005 - 10.2015
Senior Developer
Arab Bank
09.2004 - 10.2005
Developer
Access to Arabia
06.2002 - 09.2004
BSC - Computer Science
Princess Sumaya University
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