Dynamic and results-driven Country Sales Manager with over 20 years of progressive experience in FMCG and Food Service sectors across Saudi Arabia. Proven expertise in HORECA and Modern Trade, driving double-digit revenue growth, expanding market share, and building long-term strategic partnerships. Skilled in team leadership, sales strategy development, and market penetration with a strong track record of exceeding targets and delivering sustainable business growth. Recognized for combining analytical insight with a hands-on leadership style to achieve operational excellence
Sales & Business Development Leadership & Management Market & Customer Insights Technical & Operational