Ashraf Aboamer
Riyadh,Saudi Arabia
Summary
Dynamic and results-driven Country Sales Manager with over 20 years of progressive experience in FMCG and Food Service sectors across Saudi Arabia. Proven expertise in HORECA and Modern Trade, driving double-digit revenue growth, expanding market share, and building long-term strategic partnerships. Skilled in team leadership, sales strategy development, and market penetration with a strong track record of exceeding targets and delivering sustainable business growth. Recognized for combining analytical insight with a hands-on leadership style to achieve operational excellence
Overview
24
24
years of professional experience
Work history
Country Sales Manager
Alam Almaqahi Trading Company
10.2022 - Current
- Implemented cross-selling initiatives, increasing average transaction values across existing customer base.
- Built long-lasting partnerships with key industry players through networking events and strategic collaborations.
- Developed and executed sales strategies for consistent revenue growth in territory.
- Managed high-performing sales team to exceed targets and expand market share.
Regional Sales Manager (Food Service)
Food Aroma Trading Co.
12.2019 - 09.2022
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Identified and maximized sales opportunities, and increased customer retention rates.
- Provided optimal assistance to General Manager and handled variety of tasks.
- Consistently surpassed sales quotas by implementing effective sales strategies and equipping providers with powerful product knowledge.
Regional Sales Manager (Food Service)
AL SUNBULAH GROUP
10.2018 - 11.2019
- Provided optimal assistance to General Manager and handled variety of tasks.
- Assisted Senior Product Manager with all tasks related to successful launching of products.
- Encouraged employees to do their best, and increased store productivity immensely.
- Successfully handled visual merchandising, and worked to promote company vision.
Regional Sales Manager (Food Service)
Arabian Trading Supplies
01.2017 - 09.2018
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Identified and maximized sales opportunities, and increased customer retention rates.
- Provided optimal assistance to General Manager and handled variety of tasks.
Regional Modern Trade Sales Manager
Arabian Trading Supplies
10.2007 - 12.2016
- Managed front-end and back-end development in company's Portfolio Analyst, Employee Track, and Account Management systems.
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Senior Key Account Manager
Procter & Gamble Company - P&G
07.2001 - 09.2007
- Provided optimal assistance to General Manager and handled variety of tasks.
- Worked closely with Unit Manager to ensure timely completion of administrative tasks.
- Led sales department with can-do attitude and high quarterly sales.
- Consistently developed new and forward thinking business plans.
- Utilized customer relationship management system to track sales activities.
- Played instrumental role in winning new business through targeted prospecting and relationship building activities.
- Implemented process improvements within key accounts division, enhancing efficiency levels across team.
Education
Mini Master - Business Administration
Business Administration (MBA)
08-2011
Business Administration
LOGIC
Jeddah03-2006
Key Account Management, Communication Skills Conflict Management Course
LOGIC
Jeddah11-2005
English & Computer courses
Arab Academy For Science, Technology And Maritime Transport
08-2004
Bachelor -
Faculty of Physical Education
05-2001
Skills
Sales & Business Development Leadership & Management Market & Customer Insights Technical & Operational
- Strategic Sales Planning & Execution
- Key Account Management (Modern Trade & HORECA)
- Market Expansion & Penetration Strategies
- Revenue Growth & Profitability Optimization
- Negotiation & Closing High-Value Deals
- Team Leadership & Performance Coaching
- Cross-functional Collaboration
- Talent Development & Succession Planning
- Target Forecasting & KPI Achievement
- Competitor & Market Analysis
- Consumer Conduct Understanding
- Pricing & Trade Marketing Strategies
- Customer Retention & Loyalty Programs
- CRM Systems
- Microsoft Office (Excel – Pivot Tables, PowerPoint – Presentations)
- Data-driven Sales Reporting & Analytics
Languages
English
Advanced
Arabic
Native
Personal Information
Timeline
Country Sales Manager
Alam Almaqahi Trading Company
10.2022 - Current
Regional Sales Manager (Food Service)
Food Aroma Trading Co.
12.2019 - 09.2022
Regional Sales Manager (Food Service)
AL SUNBULAH GROUP
10.2018 - 11.2019
Regional Sales Manager (Food Service)
Arabian Trading Supplies
01.2017 - 09.2018
Regional Modern Trade Sales Manager
Arabian Trading Supplies
10.2007 - 12.2016
Senior Key Account Manager
Procter & Gamble Company - P&G
07.2001 - 09.2007
Bachelor -
Faculty of Physical Education
Mini Master - Business Administration
Business Administration (MBA)
Business Administration
LOGIC
Key Account Management, Communication Skills Conflict Management Course
LOGIC
English & Computer courses
Arab Academy For Science, Technology And Maritime Transport