Summary
Overview
Work history
Education
Skills
Languages
Personal Information
Timeline
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Ashraf Aboamer

Ashraf Aboamer

Riyadh,Saudi Arabia

Summary

Dynamic and results-driven Country Sales Manager with over 20 years of progressive experience in FMCG and Food Service sectors across Saudi Arabia. Proven expertise in HORECA and Modern Trade, driving double-digit revenue growth, expanding market share, and building long-term strategic partnerships. Skilled in team leadership, sales strategy development, and market penetration with a strong track record of exceeding targets and delivering sustainable business growth. Recognized for combining analytical insight with a hands-on leadership style to achieve operational excellence

Overview

24
24
years of professional experience

Work history

Country Sales Manager

Alam Almaqahi Trading Company
10.2022 - Current
  • Implemented cross-selling initiatives, increasing average transaction values across existing customer base.
  • Built long-lasting partnerships with key industry players through networking events and strategic collaborations.
  • Developed and executed sales strategies for consistent revenue growth in territory.
  • Managed high-performing sales team to exceed targets and expand market share.

Regional Sales Manager (Food Service)

Food Aroma Trading Co.
12.2019 - 09.2022
  • Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
  • Identified and maximized sales opportunities, and increased customer retention rates.
  • Provided optimal assistance to General Manager and handled variety of tasks.
  • Consistently surpassed sales quotas by implementing effective sales strategies and equipping providers with powerful product knowledge.

Regional Sales Manager (Food Service)

AL SUNBULAH GROUP
10.2018 - 11.2019
  • Provided optimal assistance to General Manager and handled variety of tasks.
  • Assisted Senior Product Manager with all tasks related to successful launching of products.
  • Encouraged employees to do their best, and increased store productivity immensely.
  • Successfully handled visual merchandising, and worked to promote company vision.

Regional Sales Manager (Food Service)

Arabian Trading Supplies
01.2017 - 09.2018
  • Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
  • Identified and maximized sales opportunities, and increased customer retention rates.
  • Provided optimal assistance to General Manager and handled variety of tasks.

Regional Modern Trade Sales Manager

Arabian Trading Supplies
10.2007 - 12.2016
  • Managed front-end and back-end development in company's Portfolio Analyst, Employee Track, and Account Management systems.
  • Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.

Senior Key Account Manager

Procter & Gamble Company - P&G
07.2001 - 09.2007
  • Provided optimal assistance to General Manager and handled variety of tasks.
  • Worked closely with Unit Manager to ensure timely completion of administrative tasks.
  • Led sales department with can-do attitude and high quarterly sales.
  • Consistently developed new and forward thinking business plans.
  • Utilized customer relationship management system to track sales activities.
  • Played instrumental role in winning new business through targeted prospecting and relationship building activities.
  • Implemented process improvements within key accounts division, enhancing efficiency levels across team.

Education

Mini Master - Business Administration

Business Administration (MBA)
08-2011

Business Administration

LOGIC
Jeddah
03-2006

Key Account Management, Communication Skills Conflict Management Course

LOGIC
Jeddah
11-2005

English & Computer courses

Arab Academy For Science, Technology And Maritime Transport
08-2004

Bachelor -

Faculty of Physical Education
05-2001

Skills

Sales & Business Development Leadership & Management Market & Customer Insights Technical & Operational

  • Strategic Sales Planning & Execution
  • Key Account Management (Modern Trade & HORECA)
  • Market Expansion & Penetration Strategies
  • Revenue Growth & Profitability Optimization
  • Negotiation & Closing High-Value Deals
  • Team Leadership & Performance Coaching
  • Cross-functional Collaboration
  • Talent Development & Succession Planning
  • Target Forecasting & KPI Achievement
  • Competitor & Market Analysis
  • Consumer Conduct Understanding
  • Pricing & Trade Marketing Strategies
  • Customer Retention & Loyalty Programs
  • CRM Systems
  • Microsoft Office (Excel – Pivot Tables, PowerPoint – Presentations)
  • Data-driven Sales Reporting & Analytics

Languages

English
Advanced
Arabic
Native

Personal Information

Timeline

Country Sales Manager

Alam Almaqahi Trading Company
10.2022 - Current

Regional Sales Manager (Food Service)

Food Aroma Trading Co.
12.2019 - 09.2022

Regional Sales Manager (Food Service)

AL SUNBULAH GROUP
10.2018 - 11.2019

Regional Sales Manager (Food Service)

Arabian Trading Supplies
01.2017 - 09.2018

Regional Modern Trade Sales Manager

Arabian Trading Supplies
10.2007 - 12.2016

Senior Key Account Manager

Procter & Gamble Company - P&G
07.2001 - 09.2007

Bachelor -

Faculty of Physical Education

Mini Master - Business Administration

Business Administration (MBA)

Business Administration

LOGIC

Key Account Management, Communication Skills Conflict Management Course

LOGIC

English & Computer courses

Arab Academy For Science, Technology And Maritime Transport

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Ashraf Aboamer