Ashraf Aboamer
Country Sales Manager – Saudi Arabia | HORECA & Modern Trade Specialist | 20+ Years in Food Service & FMCG
Riyadh
Summary
Experienced and self-motivated Sales Manager with 20 years of industry experience overseeing sales figures and new account developments. Bringing forth a proven track record of working collaboratively with sales teams to achieve goals, increase revenue gains, and advance the sales cycle of the company. A strong leader with the ability to increase sales and develop strategies to retain customers.
Knowledgeable Country Sales Manager – HORECA & Modern Trade | Saudi Arabia with proven track record of driving sales growth and expanding market presence. Successfully managed large-scale sales operations, leading to significant regional market penetration. Demonstrated expertise in strategic planning and team leadership.
Experienced with developing and executing sales strategies that capture market share and increase revenue. Utilizes team leadership and strategic planning to drive operational success. Track record of achieving targets through effective market analysis and resource management.
Overview
24
24
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Country Sales Manager
Alam Almaqahi Trading Company
10.2022 - Current
- Implemented cross-selling initiatives, increasing average transaction values across existing customer base.
- Built long-lasting partnerships with key industry players through networking events and strategic collaborations.
- Developed and executed sales strategies for consistent revenue growth in the territory.
- Managed a high-performing sales team to exceed targets and expand market share.
Regional Sales Manager (Food Service)
Food Aroma Trading Co.
12.2019 - 09.2022
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Identified and maximized sales opportunities, and increased customer retention rates.
- Provided optimal assistance to the General Manager and handled a variety of tasks.
- Consistently surpassed sales quotas by implementing effective sales strategies and equipping providers with powerful product knowledge.
Regional Sales Manager (Food Service)
AL SUNBULAH GROUP
10.2018 - 11.2019
- Provided optimal assistance to the General Manager and handled a variety of tasks.
- Assisted Senior Product Manager with all tasks related to the successful launching of products.
- Encouraged employees to do their best, and increased store productivity immensely.
- Successfully handled visual merchandising, and worked to promote company vision.
Regional Sales Manager (Food Service)
Arabian Trading Supplies
01.2017 - 09.2018
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Identified and maximized sales opportunities, and increased customer retention rates.
- Provided optimal assistance to the General Manager and handled a variety of tasks.
Regional Modern Trade Sales Manager
Arabian Trading Supplies
10.2007 - 12.2016
- Managed front-end and back-end development in the company's Portfolio Analyst, Employee Track, and Account Management systems.
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Senior Key Account Manager
Procter & Gamble Company - P&G
07.2001 - 09.2007
- Provided optimal assistance to the General Manager and handled a variety of tasks.
- Worked closely with Unit Manager to ensure timely completion of administrative tasks.
- Led sales department with a can-do attitude and high quarterly sales.
- Consistently developed new and forward thinking business plans.
- Utilized the customer relationship management system to track sales activities.
- Played an instrumental role in winning new business through targeted prospecting and relationship building activities.
- Implemented process improvements within the key accounts division, enhancing efficiency levels across the team.
Education
Bachelor -
Faculty of Physical Education
05.1997 - 05.2001
Mini Master - undefined
Business Administration (MBA)
07.2010 - 08.2011
Mini Master - undefined
Business Administration (MBA)
07.2010 - 08.2011
Store Wars
LOGIC
Key Account Management, Communication Skills Conflict Management Course
LOGIC
04.2005 - 11.2005
English & Computer courses
Arab Academy for Science, Technology and Maritime Transport
Skills
Ability to Multitask
Personal Information
- Nationality: Egyptian
- Driving License: Saudi Driving License
Languages
English
Upper intermediate (B2)
Timeline
Country Sales Manager
Alam Almaqahi Trading Company
10.2022 - Current
Regional Sales Manager (Food Service)
Food Aroma Trading Co.
12.2019 - 09.2022
Regional Sales Manager (Food Service)
AL SUNBULAH GROUP
10.2018 - 11.2019
Regional Sales Manager (Food Service)
Arabian Trading Supplies
01.2017 - 09.2018
Mini Master - undefined
Business Administration (MBA)
07.2010 - 08.2011
Mini Master - undefined
Business Administration (MBA)
07.2010 - 08.2011
Regional Modern Trade Sales Manager
Arabian Trading Supplies
10.2007 - 12.2016
Key Account Management, Communication Skills Conflict Management Course
LOGIC
04.2005 - 11.2005
Senior Key Account Manager
Procter & Gamble Company - P&G
07.2001 - 09.2007
Bachelor -
Faculty of Physical Education
05.1997 - 05.2001
Store Wars
LOGIC
English & Computer courses
Arab Academy for Science, Technology and Maritime Transport
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